New Mix 102.3 Breakfast show to be unveiled this week
Adelaide’s new Breakfast show on Mix 102.3 will be revealed before the end of the week.
The show had been helmed by Jodie Oddy and Mark ‘Soda’ Soderstrom with Oddy having been with the program for over a decade, first as part of a team including Jason ‘Snowy’ Carter and John Ridell.
Mark Aiston replaced Ridell, but then departed at the end of 2013. Channel 7 presenter and former state Aussie rules football player Soda joined the program in 2014, forming Jodie, Soda & Snowy.
Snowy left at the end of 2014.
Oddy has been the one constant, with the exception of her maternity leave, on the program since 2007. The program had 81 survey wins, but briefly lost its FM Breakfast crown to the new Ben & Liam offering on Nova earlier this year. It regained the lead in Survey 7, and in the most recent survey, released today, it was tied with Triple M’s Roo & Ditts for the #1 FM spot on 10.6%.
Despite the long-term performance, Oddy abruptly departed last month, and parent company Australian Radio Network (ARN) has signalled the show in 2021 will go in a new direction, but still feature Soda.
Thus far, despite mounting speculation about the replacement, ARN has been coy on its plans until now.
Chief content officer Duncan Campbell has now told Radio Today it will do the announcement this week.
Campbell said he’s “very confident” about the new lineup.
“I have no concerns about the station,” he said following today’s ratings release. “In fact, I’m very upbeat about what’s going to be on offer next year and our ratings next year as well. There’s a lot of work going on behind the scenes at the moment, and an announcement later on this week.”