Newcastle Ratings: Triple M still well in front of the competition

Southern Cross Austereo’s (SCA) radio brands remain dominant in Newcastle, according to the latest GfK figures released today.

102.9 Triple M’s share in people 10+ climbed 0.6 points to 18.3%, while Hit 106.9 was up 2.4 points to 14.9%. This is the first survey for the regional market since figures were released in May last year. The remaining two surveys were cancelled with GfK and Commercial Radio Australia (CRA) citing difficulties with fieldwork and resources due to COVID-19.

The Newcastle ratings figures also take into account listening via streaming for ABC, Triple M and Hit. 2HD and 105.3 NEWFM, however, do not have streaming figures included.

The Super Radio Network’s 105.3 NEWFM was up 0.4 points to an 11.0% share, while sister station 2HD was down 1.7 points to just 6.1%.

In Breakfast, Triple M’s Tanya Wilks and Steve Graham maintained their dominance, sitting on 20.3%, up 0.2 points from last survey.

Hit’s Nick, Jess & Ducko were in second place for Breakfast and the biggest movers in the slot, up 3.6 points to a 14.1% share.

NEWFM’s Jade, Matty & Krivo also made inroads, up 1.3 points to 9.2%.

The Drive timeslot was a little different.

Despite its dominance in other day parts, Triple M’s 17.4% share from 4pm to 7pm (up 1.2 points) was not enough for it to hold onto the #1 spot.

Instead, triple j’s massive climb of 4.1 points to 18.2% put its Hobba & Hing program with Michael Hing and Lewis Hobba in #1.

And the Hit Network’s climb of 2.2 share points, which put it into #2 with 17.9%. The Hit Network runs Carrie & Tommy from 3pm to 6pm, followed by one hour of highlights from the Sydney Breakfast show The Morning Crew with Hughesy, Ed & Erin.

Triple M Newcastle, meanwhile, has the syndicated Molloy show from 4pm to 6pm, followed by highlights from its Melbourne Breakfast show, The Marty Sheargold Show.