Nova 96.9 retains just 54.5% of weekday playlist since rolling out ‘Greatest Hits Workday’

The last month has seen 132 new tracks added to the rotation at Nova 96.9, with only 54.5% of the playlist retained between 6am and 6pm.

More than a quarter of the playlist was brand new, having not been played at all the month prior.

NOVA Entertainment rolled out their new ‘Greatest Hits Workday‘ music format change one month ago, so AirCheck took the opportunity to analyse the playlist of Nova 96.9 to see what had changed.

Older tracks by Blue (‘All Rise’), Backstreet Boys (‘Larger Than Life’), Fall Out Boy (‘Thnks Fr Th Mmrs’) were added, alongside Ed Sheeran (‘What Do I Know’), The Weekend & Kendrick Lamar (‘Pray For Me’) and more.

“Since rolling out the Greatest Hits format, Nova has been playing a greater range of tracks, with 132 new tracks added to rotation in the last month,” said AirCheck client services executive Riarne Gale.

367 songs or 60% of the playlist was retained between Monday and Friday including hours outside of peak.

Taylor Swift was a big beneficiary of the format change, receiving twice as many spins, while Bruno Mars, Justin Bieber, and Adele‘s tracks also ran hot.

Camila Cabello, David Guetta and Selena Gomez lost traction, but Post Malone was the big loser, with his track spins down 32%.

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Leigh
19 Jul 2018 - 11:45 am

The days of narrow playlists and high repetition are over. Anyone with a device can instantly stream their favourite songs whenever they want. I know I want to hear songs I haven’t heard in ages when I’m in the car.

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