NOVA Entertainment recorded over six million listening hours in May
NOVA Entertainment secured a 49% increase in digital audience streaming in May, compared to the same period last year, according to data shared by the broadcaster today.
In addition, NOVA Entertainment recorded over six million total listening hours across its 14 stations, the highest ever result.
The media business had already seen strong year on year (YoY) increases pre-COVID, with further growth highlighting the continued attraction of streaming as a device option for audiences.
The Nova Network experienced strong streaming growth across all dayparts, with a 48% increase in workdays and triple figure YoY gains on weekends.
The smooth Network also experienced growth, up 34% in workdays and 82% on weekends.
Paul Jackson, NOVA Entertainment’s chief programming & marketing officer, said listening on devices has become the “new normal” since lockdowns began in March.
He attributed the growth to the broad appeal of both network’s music offering and the events like the upcoming Nova and smoothfm Thank You concert.
The COVID-19 crisis and social distancing restrictions have had a significant impact on streaming behaviour, with a 49% increase in cume to 1.29 million streaming listeners.
There were 5.05 million active sessions in May, up 24% on last year and 6.25 million total listening hours, according to the new insights.
Smart speakers now account for 21.5% of streaming hours, totalling 1.3 million in May.
“While May was another breaking record month, I expect the growth to continue,” Fayad Tohme said, NOVA Entertainment’s chief digital officer.
“More listeners are adopting emerging technology and shifting to new channels.
“It is exciting to see that our most engaged listeners are now those streaming via smart speakers with an average time spent listening of two and a half hours.”