NOVA Entertainment’s Paul Jackson reacts to smoothfm survey two results
The survey two results have dropped and they delivered some very good numbers for smoothfm in Melbourne and Sydney.
In Melbourne, smoothfm 91.5 is the number two FM station with a 10.1% share, while the More Music Breakfast Show with Mike Perso and Jennifer Hansen secured its best result – now the number two breakfast show behind Fox FM.
In Sydney, smooth 95.3 remained steady on an 8.5% share and is the number two FM station by a whisker from WSFM.
It’s a result NOVA Entertainment’s group program director Paul Jackson is very happy with. He spoke to Radio Today following the release of Tuesday’s results.
“In Melbourne, you’re looking at a 10+plus share and that’s very impressive. The breakfast show did very well. The smooth demos are very good: 25-to-54 is a market leader and 40-54. So, it’s a great performance overall.
“I think with the smooth marketing getting underway with the Sam Smith TV ad, I think we’d hope to see some spectacular numbers like last year, where we had the number one station in both markets.
“Obviously we’ve been aligned to Michael Buble for many years and remains a great artist. But he hasn’t had many records out or much activity and I think Sam gives it a nice re-fresh and keeps it contemporary as well.
“I think that to be fresh, contemporary and relevant now is very important. So, I think he’s a perfect fit for smooth. I think it’s been very well received.”
The new marketing couldn’t come at a better time for both stations, especially in Melbourne, where Australian Radio Network has gambled heavily on Christian O’Connell.
He makes his much talked about debut in June, but it’s not something Jackson is dwelling too much on. For now.
“I know there’s a change coming for Gold and their breakfast show and we’ll watch that with some interest and see how that plays out over the coming months.”
“Christian has a very definitive and specific act and style and I presume it’ll be who he was at Absolute Radio. That style of radio is a big shift from where they currently are and it will be very different.
“He’s a very talented bloke, but he’s coming to a very different planet. He doesn’t know the people, the culture and the sport and I guess you can use that to your advantage as well.”
As for the battle between smooth 95.3 and WSFM in Sydney, Jackson says they’re not letting it distract them.
“We’re just running our own race. I don’t think we’re anywhere near each other. We’re super focused on ourselves and that’s the God honest truth.
“I think WS has shifted their sound a bit and the style of their broadcasting, I think probably, further away from us.”