NZ Ratings: Newstalk ZB still top dog
The latest GfK New Zealand radio ratings have confirmed that Newstalk ZB is still the #1 station across the ditch.
The second survey for 2019 saw Newstalk ZB with a 12.4% share of listening among People 10+, streets ahead of Breeze in second with 8.6%.
Mike Hosking still holds the #1 Breakfast show with a share of 17.2%.
The Edge had the highest cume numbers, with a weekly reach of 640,400 listeners.
“Commercial Radio continues to hold its place as a powerful channel for advertisers with over 3.3 million people listening to commercial radio stations,” said CEO of the Radio Broadcasters Association Jana Rangooni.
“Radio continues to provide advertisers with the ability to reach not only large audiences, but also audiences that are targeted and highly engaged with the stations they listen to. Whether it’s for the music, news and information or the entertaining personalities, people have a strong and loyal connection to the stations they listen to.”