One Direction with Kyle & Jackie O
The Today Network and the Nova Network are in a classic CHR battle over who can 'own' One Direction whilst they are in the country. As you would expect, the presenting network gets slightly more access and haven't the Today network milked it, as they should.
See One Direction (below) with Kyle & Jackie O this morning on the Breakfast Program, and this afternoon the band is playing an exclusive show for 200 people at a secret Sydney location. The show was to originally have been at 2Day FM in World Square, but was wisely moved to avoid security concerns with thousands of teenage girls certain to have spilled onto the CBD streets.
No doubt the Today Network will milk One Direction for the next few weeks on the air and online.
Next stop for the band? Melbourne. And Fox and Nova 100 take up the battle for ownership.