Podcast listenership explodes in 2018, over half of America tunes in
More than 50% of the US population aged 12 and over are now podcast listeners.
The state comes from Edison Research and Triton Digital’s latest report ‘The Infinite Dial 2019’.
The latest research also found that one-third of Americans listened to a podcast in the last month – equating to about 90 million people.
“This is a watershed moment for podcasting – a true milestone,” said Edison Research senior VP Tom Webster.
“With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream.”
The study also found that the number of Americans listening to online audio (including AM/FM stations and digital radio) has doubled since 2012, reaching two-thirds of the population.
The report is available to be viewed in full here.