Radio Ratings: First survey results since 2014 for Swan Hill & Colac
The first radio ratings since 2014 have been released for Swan Hill on the Murray River in Victoria’s northwest, and Colac in the southwest.
Swan Hill has two commercial stations serving a 10+ population of 39,000, with MIXX FM providing hit music and 3SH broadcasting news, talk, sport and classic hits.
3SH took out the top spot in People 10+ with a 30% (+3.3) of respondents saying they tuned in most, rising above stablemates MIXX who finished with 29.5% (-0.9). ABC Mildura-Swan Hill took the biggest hit, falling to 10.5% since the last survey (-7.8).
Colac also has a pair of commercial stations, MIXX FM and 3CS, broadcasting to a 10+ population of 48,000.
MIXX FM remained dominant in Colac, despite slipping to 24% (-7.5) overall for People 10+. 3CS holds 13.3% (-2.7) of the audience while ABC Radio faired better with 15.8% (-2.8).
The surveys were conducted between July 16 and August 4 by Xtra Insights.
“Commercial radio has played a big part in the development of regional Victoria, with 3SH broadcasting since 1931 and 3CS on air since 1939,” said CRA chief executive Joan Warner.
“The stations are committed to providing local news and play a big role in supporting local events and causes.”