Radio Today announces rebrand as ‘Kyle Today’

With the state of the current media climate, online publications are doing anything they can do remain viable.

That’s why Radio Today is rebranding. We’re becoming a site dedicated to non-stop, around the clock coverage of everything Kyle Sandilands.

From what Kyle has for Breakfast each morning, through to his latest thoughts on the state of politics, we’ll be there for it all.

“We’ve looked at the numbers and decided that this is the best way forward,” said Radio Today publisher and editor Jake Challenor.

“This is more about formalising the direction the site was already taking. Regular readers won’t notice too much difference with the editorial side of things.”

Keeping a lid on the changes was the hardest part for assistant editor Zanda Wilson.

“When Jake told us about the new direction of Kyle Today, I could barely contain my excitement.

“I mean, who wouldn’t want to write 300 words eight times per day about FM radio’s most iconic shock jock?”

For his part, Kyle is coming on board to contribute weekly column summing up the week on both his and our favourite reality show MAFS (Married At First Sight).

“Finally, a website for the everyman,” said the KIIS FM host when asked for comment.

“Are you sure someone isn’t doing this already? Righto well, in that case, it’s about time.”

ARN has not been contacted for comment.

More to come.