Radio Today debuts on AMAA audit with 174,623 page impressions in July
Radio Today has made its debut in the latest Audited Media Association of Australia (AMAA) survey.
The audited figures for July showed 174,623 page impressions for Radio Today, with 2,183 average unique daily browsers.
The result was strong when compared with larger industry trade titles Mumbrella, B&T and Campaign Brief. All three report across television, marketing and other media, as well as the radio industry.
Page impressions for industry leader Mumbrella were up to 843,000 (+24.9%) and average unique daily browsers rose to 13,481 (+23.8%).
B&T grew 11.8% to 4,742 for UDB, while Campaign Brief rose 19.8% to 3,963.
Mediaweek, AdNews and Radio Info choose not to be audited. According to Mumbrella, the last set of public figures for AdNews suggested monthly page impressions of 145,956.
AMAA’s figures do not take into account traffic from outside Australia and are widely considered to be the industry standard for accurate readership figures.
On social media, Radio Today hit 691,497 impressions across Facebook, LinkedIn and Twitter in July, up 35.4% on the previous month.