Radio’s top Mother’s Day advertisers
In the lead up to Mother’s Day, AirCheck has released data on the most advertised Department Stores, Fragrances, Jewellers and Beauty Services.
The data covers paid spots on radio, TV and paid TV over the last four weeks.
Target had the most spots among department stores, with 4,288 instances over the last month or so, ahead of Big W, David Jones and Kmart.
When it came to perfumes, Dior J’adore took top spot with 664 instances.
Prouds The Jewellers was the top advertised jewellery brand (605) ahead of Michael Hill (589).
Meantime the most advertised beauty service was Essential Beauty with 452 spots.
Full stats below: