Cliffo & Gabi and Hit95.1 lose #1 spot in Roma radio ratings
The Hit Network’s Hit95.1 has suffered significant declines and lost its #1 spot in Queensland’s Roma.
The latest ratings, out this morning, show the station has slipped from 29.7% to 23.9%, shifting it into second place behind ABC Southern Queensland’s 28.0% (up from 22.5%).
Regional ratings, including Roma, measure the percentage of the total radio listening audience who say they listened “most” to one particular station during the measurement period. Metro surveys, meanwhile, measure audience share, rather than “staton listened to most”.
The last survey for the region was conducted in May 2017. This survey measured March 22 to April 10, 2021.
Hit’s syndicated regional Queensland Breakfast show Cliffo & Gabi with Guy Clifton and Gabi Elgood broadcasts from Hit103.1 Townsville, after SCA axed 19 regional Breakfast shows. It slipped from a market-leading 29.1% in the slot to 24.0%.
This placed it behind David Iliffe’s show on ABC Southern Queensland, which was up to 29.5%.
The cumulative audience for the region was also down, with Hit suffering a 1,100 slip to 4,700, ABC Western Queensland down 1,500 to 500, and 4ZR AM down 1,100 to 5,200. ABC Southern Queensland was up 100 as was ABC Radio National.
The cumulative Breakfast audience across the region was also down.
General manager of Hit95.1, Nicholas Purdie, said the station had performed in its key demographics.
“We would like to thank the people of Roma for another consistent result for Hit95.1 Maranoa in today’s survey. The station continues to dominate in our target audience and provide premium content to our listeners and clients,” Purdie said.
Hit Network’s assistant content director, Abi Benaud, added: “Hit Queensland Breakfast with Cliffo and Gabi aim to be fiercely local. For the Roma survey, we collaborated with local listeners and the Mayor launching Queensland’s statewide search for our Little Big Things, starting with Roma’s Big Rig. With Nik in mornings and Maddy in afternoons, we aim to highlight what everyone loves about Roma. The team is thrilled with today’s results and will continue their search for Queensland’s Little Big Things.”
In Queensland’s Kingaroy, the Hit Network and Cliffo & Gabi had a more positive result, lifting their audiences and staying on top of the pile.