SCA Appoint new Director of Digital & Innovation

SCA have appointed a new Director of Digital & Innovation with Vijay Solanki moving from Europe to join the network in May.

Vijay has 20 years of business experience and 15 in the digital leadership space.

Right now he calls Amsterdam home as Philips Senior Director – Global Digital Innovation at their HQ. His radio experience goes back to 1999 with Capital Radio, later launching Shazam. He’s been involved with digital strategy for other brands like Castrol and Blackberry and the growth of NME.com.

 SCA CEO Rhys Holleran said “We welcome Vijay to head up our progressive and dedicated digital team and look forward to him driving our business further in all areas of digital including strategy, innovation, digital partnerships and data analytics.”

Vijay Solanki said, ''I'm truly excited about connecting my passion for music and entertainment with my experience in digital and ability to create consumer driven innovation.  I’m really looking forward to working with SCA’s teams to take the company’s digital leadership to the next level.''

Vijay replaces Clive Dickens who moved to Seven West Media.