Southern Cross Austereo reveals “dynamic” new logo
Southern Cross Austereo has revealed a fresh new logo, doing away the ‘A’-based logo left over from the Austereo days.
The Austereo Radio Network was founded by Paul Thompson in the ’80s.
It grew throughout the ’90s and ’00s before being merged with Southern Cross Media in 2011, with the two entities’ logos merging to form the SCA Logo.
A spokesperson for SCA told Radio Today that the new logo was created to reflect SCA’s “dynamic” nature.
“We wanted to evolve the current look and feel of the SCA corporate brand to be more reflective of the dynamic entertainment company that we are.”
“We also wanted to portray the enormous communities SCA engages with and connects with in a meaningful way on a daily basis.
The spokesperson explained the new logo is also representative of SCA’s “confident and fun-loving nature”.
“SCA is Australia’s leading entertainment company and this branding reflects the bold, confident and fun-loving nature of SCA’s brands and functions.”
The new logo comes almost three years after SCA began rebranded its regional stations under the Hit Network and Triple M Network brands.
45 regional stations have since become Hit stations and another 30 now Triple M stations Australia-wide.
In the midst of the branding changes, SCA also re-aligned its DAB+ digital stations with either its Hit or Triple M Networks.