SCA grow online in February

Southern Cross Austereo has released their online traffic numbers for February, as measured by Nielsen.

SCA’s Director of Digital Sales and Operations, James Bayes, commented;

“February’s results reaffirm the merits and success of a mobile-first strategy that SCA implemented two years ago, which continues to yield huge scale and momentum.

We are particularly thrilled to have grown four times faster over the last twelve months, than the overall market tagged by Nielsen, and about what is ahead for Triple M with AFL and NRL seasons. We expect the Triple M Network to consolidate as a key destination for sports news and opinion, leveraging its unrivalled panel of talent across both codes.”

Highlights from the SCA report were:

• SCA has claimed the #1 Commercial Radio group position online in Australia, with a monthly unique audience of 945,000.
• On all devices, SCA is Australia’s 15th largest daily “tagged” publisher up from 21st this time last year.
• The Today/Hit Network is the No. 1 radio brand online.

You can see the Southern Cross Austereo presentation below.