SCA launch new digital station
Southern Cross Austereo has moved it’s online and regional narrowcast country format ‘The Range’ onto the DAB+ platform in Sydney, Melbourne and Brisbane.
The Range began as a narrowcast FM network, and an online offering, and features predominantly new Australian country music, and contemporary country hits from artists like Keith Urban, Lady Antebellum, Troy Cassar-Daley amd Lee Kernaghan.
SCA’s DAB+ portfolio now includes; The Range, Classic Rock Digital, Triple M Modern Rock Digital, Buddha and Stardust.
SCA Digital Radio Content Director Jaime Chaux commented: “Modern country music just keeps growing, but gets little exposure in metro Australia. The Range is like a parallel universe of big hits and new stars, just from the country world. With the continued growth of digital radio, The Range gives modern country a chance to be heard by new audiences.”