Southern Cross Austereo rebrands RedFM and Spirit Radio stations
Southern Cross Austereo is rebranding its recently purchased Redwave Media radio stations as Hit and Triple M stations.
The news comes just months after SCA announced the buy-put of the Seven West Media-owned group of stations, which includes the RedFM and Spirit Radio networks.
RedFM and Spirit broadcast to regional WA towns, plus remote mine sites. They can be heard from Wyndham in the north of the state to Bremeer Bay down south.
At the time, reports suggested SCA purchased Redwave for a cash consideration of $28 million.
The rebranding will see RedFM stations fall under the Hit Network branding, while all Spirit FM stations will now be Triple M stations. The changes will be in effect as of 8am on March 16.
“We are delighted to welcome the Redwave stations to the Hit and Triple M family of brands, and I’m sure listeners will enjoy the unique mix of music each brand brings to regional West Australians,” said SCA chief executive Grant Blackley.
“Importantly, every station will continue to deliver strong local content and comprehensive coverage of news, information and events across Western Australia reflecting each community’s personality and values,
“The Redwave acquisition takes our national radio footprint to 96 stations nationwide, to join Australia’s largest radio network and all the benefits that brings.”
The newly branded stations will announce their show lineups in March.
- 106.5 Red FM – Karratha – Hit 106.5
- 101.3 Red FM – Broome – Hit 101.3
- 91.7 Red FM – Port Hedland – Hit 91.7
- 96.5 Red FM – Geraldton – Hit 96.5
- Red FM remote – mine sites – Hit WA
- Spirit 98.1 FM – Geraldton – 98.1 Triple M
- Spirit 102.9 FM – Broome – 102.9 Triple M
- Spirit 94.1 FM – Port Hedland – 94.1 Triple M
- Spirit 102.5 FM – Karratha – 102.5 Triple M
- Spirit remote – mine sites – Triple M WA
Will deliver strong local content with Network Afternoons, Drive and Nights.
Just as long as the music director keeps his job – if they swap over to network logs, it’ll just be boring high rotations in solus markets
Have been listening on the net to Red fm from Tassy for 10 years. Not impressed but could see this happening
I hope they don’t adopt that awful Triple M Regional playlist and hope they keep the current Spirit music format on Triple M.
I hope the 80s comes back soon and radio is the centre piece of the entertainment world and my dream of being a breakfast star on 4IP comes true.
Hope WA listeners will be well served with new branding.
Expect the Hit & MMM National Music policy.Will be new for WA listeners.
Local music directors will be no longer,or in name only.
A question…does anyone know what will happen to Spirit 621 radio in Bunbury and surrounding towns ? I assume that due to the Federal Government/ACMA not allowing one media company (Southern Cross Austereo) to own 3 radio licences for one radio market that the licence for the old 6EL would have to be sold to another media company. Maybe the owners of the two Mandurah radio stations (97.3 Coast FM and 91.7 The Wave FM) would consider purchasing the 621 AM licence ?