SCA throw million-dollar inventory behind shop local campaign

Southern Cross Austereo is sending a national message to local advertisers through its new Shop Local campaign, which encourages local communities to support small businesses.

Shop Local is the largest national and locally voiced campaign SCA has ever rolled out, with over $1 million of SCA’s owned media invested in the campaign.

The spots feature ads voiced by over 70 Triple M and Hit Network talent around Australia, including Pricey from Triple M Townsville and Carrie Bickmore from Hit drive.

In addition, each local station is giving small businesses, in their towns and cities, the opportunity to receive a “shout out” on-air and across social media.

The radio network is also inviting local operators, from restaurants and cafes to tradies and beauty salons, to get in touch with their local station for a shout out.

SCA’s chief sales officer, Brian Gallagher, said the new initiative mobilises the media company’s platforms to support local communities during the lockdown.

“Now more than ever we need to support local businesses across Australia,” he said. “SCA is a proudly national and fiercely local company.

“We want to see businesses continue to grow, from SMEs to larger companies, and we are passionate about helping them during these uncertain times.

“With 98 stations across metro and regional Australia, as well as our digital and social assets, we have the ability to deliver bespoke content to local markets.”

The Shop Local campaign is now live across 98 Triple M and Hit Network stations across the country, plus its digital and social assets.