Hutchy’s SEN secures Cricket Australia deal after Nine bows out
Sports Entertainment Network (SEN) is expanding its cricket coverage, partnering with Cricket Australia as its major commercial domestic radio rights holder.
The move to SEN comes after Nine relinquished its radio broadcast rights following the axing of Macquarie Sports Radio in favour of a return to music on its non-talk stations.
The partnership results in SEN securing exclusive AM commercial metro city radio rights to broadcast International and KFC Big Bash League cricket this summer.
Cricket fans can enjoy all the ball-by-ball coverage on 1116 SEN Melbourne, 1629 SEN Adelaide, 1170 SEN Sydney, 1053 AM Brisbane, 1620 AM on the Gold Coast and 657 AM Perth.
It will also broadcast games on SEN Spirit 621 AM in Bunbury and 1629 AM Mt Gambier.
The new deal also extends to regional Australia, where SEN has exclusive AM and FM radio commercial radio rights to broadcast and syndicate its cricket coverage.
Gerard Whateley, SEN’s chief sports caller, will head the commentary team.
“Through this COVID year, audiences have flocked to the comfort of sport in rare numbers and that will undoubtedly continue with cricket throughout the summer,” Whateley said.
Australia will host India this summer for four Tests, three ODIs and three T20s from November to January, while the BBL is scheduled to run from December to February.
SEN’s commitment to cricket will also include a dedicated junior cricket show for young fans of the sport, with The Scoop to air on Sunday mornings.
A Nine spokesperson congratulated SEN for reaching a new agreement and said that 2GB, 3AW, 4BC and 6PR will continue to have comprehensive coverage throughout its programs and news.