Social Media December 9, 2017

Social Scorecard: Radio’s top social posts this week feat. Triple M’s The Grill Team, The Hit Network’s Collective Noun and K Rock 95.5

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Our top picks this week come from Triple M’s The Grill Team, The Hit Network’s Collective Noun and K Rock 95.5.

1. 104.9 Triple M’s The Grill Team: Facebook – ‘MG loves an early morning scare!’ (SCA)

Super sad to see MG leaving The Grill Team, but really liked this post. Why you ask? Combines some fun content with a call-to-action. I especially love it was shot on mobile to be honest.

It’s honest, genuine and a great short length. Set up well enough that it didn’t need explaining, text or an intro. It also aligns with their overall branding. Very clever way to get your target demographic to sit up and take notice – in this instance, to a promo for their app.

MG Scare

MG loves an early morning scare!Tomorrow is MG's last show with the Grill Team before he headlines his own show on Triple M! Don't miss a minute of it! Listen on the Triple M App APPLE – http://apple.co/2duDMTfANDROID – http://bit.ly/25noTr5

Posted by Triple M Sydney on 2017年12月7日

2. The Hit Network’s Collective Noun: Facebook – ‘ABC for Millennials!’ (SCA)

Yeah, yeah I know it’s a promo for the ABC show. But I think they’re the next generation version of Hamish and Andy. Millennials – It’s the generation everyone loves to hate on, once consumed by social media validation. This video works because it’s taking the piss but being authentic, funny and raising a valid point. The boys clearly know their audience well and are specifically targeting things that will trigger an emotional response.

https://www.facebook.com/collectivenouncomedy/videos/1374973619291749/

3. K Rock 95.5: Facebook 360 – ‘Jamie has a surprise for Stampsy’ (Grant Broadcasters)

I commend the team on trying something new that I haven’t seen very many networks adopt. Truth is, this is where social media is heading and I’m impressed that the K Rock crew are embracing it and experimenting.

Integrating 360 will drum up higher engagement with their audience and once they work out how best to leverage it, they would have before other competitors in their market. I have two issues however with this video. First was the length – it was far too long. If it was shorter, engagement would have been higher. The position of the camera was also an issue as not everything could be seen clearly. Well done!

https://www.facebook.com/KROCKGeelong/videos/1200212400080799/

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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli and is brought to you by Social News Desk.