Mix 102.3’s Soda gets a birthday billboard stitch-up
Mark ‘Soda’ Soderstrom celebrated his 50th this week, but the Mix 102.3 Breakfast host isn’t big on birthday celebrations.
So in the lead-up, he made sure to tell co-host Jodie Oddy that he didn’t want any fanfare. Naturally she wanted to make sure all of Adelaide knew to respect his wishes.
“What are you doing Jodie, because normally up on our board, we know what’s happening next, and you’ve got it all blank?” Soda said, as he started to suspect something was going on on air yesterday.
Jodie & Soda then took a call from a listener named Cynthia, who wished him a happy birthday.
“I saw a massive big billboard with your face on it,” Cynthia said.
“You did not,” Soda replied.
Oddy then revealed that there are four massive billboards all around Adelaide, including one at the Adelaide Oval, that say: “It’s Soda’s 50th Birthday. He doesn’t like birthdays so definitely Do Not Call 8300 1023 to wish him a happy birthday.”
He wasn’t too pleased, but eventually saw the funny side.
Check out the reveal below: