Survey #1 2017: Wollongong
Local stations Wave FM and i98 FM are still the favourites amongst Wollongong listeners according to the latest survey results.
Despite its 1.7% drop on last year, i98 FM claimed an overall market share of 27.4, and held on to their significant lead over Wave FM – who also lost 2.9% – on 15.6 points.
ABC Illawarra also continued its dominance, gaining 1.1% to finish with 14.6 points. ABC RN also made gains, proving that there’s still plenty of power in the AM band.
Other movements in the key demographics include:
- +3 gains made by The Edge among those aged 18-24
- +2.3 improvement among those aged 18-24 for triple j
- +3.8 gain by Power FM among 10-17 listeners
- -7.5 drop for Wave FM listeners aged 40-54
i98’s breakfast team Marty, Christie & Crammy keep going from strength to strength, gaining +1.8 in the competitive session and holding on to their crown as Wollongong’s most-listened-to breakfast show.
There was also a swing amongst evening listeners, with both triple j and locals Wave FM down -4.8 in the 7pm-12am session as ABC Illawarra’s Evenings with Chris Bath improved by +5.6 compared to the last survey.
“Today’s research enables the stations to illustrate their competitiveness in the market,” Commercial Radio Australia CEO Joan Warner said.
The last Wollongong survey was conducted in November 2016.