Survey 8 Results: Chrissie, Sam and Browny end 2017 atop Melbourne FM radio ratings
Welcome to the final survey for 2017!
KIIS 106.5’s Kyle and Jackie O continue their double-digit trend in the final GfK survey of 2017, again the #1 FM breakfast show, ending the year with a record-breaking 12.1%. Macquarie Media’s 2GB, as always, remains the powerplay in Sydney radio.
In Melbourne, Nova 100’s Chrissie, Sam and Browny have leapfrogged GOLD104.3 in Breakfast, climbing an impressive +1.2 points to 8.2%. ARN’s GOLD does, however, remain #1 FM with 3AW #1 overall with 15% market share. Not a great book for Fox FM, it’s behind Nova and GOLD with KIIS snapping at its heels.
SCA’s Triple M Brisbane made some solid headway in Breakfast in Survey 8, now ahead of ARN’s 97.3FM by +0.1 points, making it #2 in the coveted shift. Although ABC Radio remains the #1 AM in the market, 4KQ up +2.1 points to end ‘17 on 10.2%.
ABC Radio Adelaide took a hit in Breakfast, losing -2 points. FIVEaa took those gains, and more, increasing +2.3 points to a total market share of 14.9% in brekkie. On the FM band, in Drive, Nova 91.9 scored a good book today; it climbed +2.1 points to 15.3%.
Perth’s biggest mover and shaker was Macquarie Media’s 6PR. The station made impressive gains in Breakfast, replacing ABC Radio in the shift. SCA’s Hit 92.9 jumped +1.4 points to 9.2% overall, but still #4 FM in the market.
All the GfK results and number one’s below, to bring you up to speed quickly.
Survey eight for 2017 was conducted by GfK for Commercial Radio Australia between Sunday October 1 and Saturday December 9.
Radio Today will continue its rolling coverage, including The Spin and comments from network content directors in our network-by-network analysis, later today.
SYDNEY: Kyle & Jackie O still #1, record biggest increase of any other breakfast show in Survey 8
MELBOURNE: Chrissie, Sam & Browny finish the year at #1 in FM breakfast
BRISBANE: Ash, Kip and Luttsy still #1, but breakfast race narrows thanks to Triple M gains
ADELAIDE: FIVEaa claim breakfast crown for Survey 8 trifecta, Nova increases drive lead by 2.1
Do you have any insights and analysis to contribute? Have you spotted a trend everyone should know about? Share your constructive take on today’s results in the comments below.