The Chaser’s incentive for advertisers to abandon Alan Jones
The Chaser has continued its war on Alan Jones, with a new scheme to get more advertisers to stop placing their ads on his 2GB Breakfast show.
Reports surfaced this week that 2GV’s Breakfast show, hosted by Jones, had lost half its revenue in the wake of an advertiser boycott due to recent scandals, most recently a result of comments encouraging violence towards New Zealand PM Jacinta Ardern.
Buoyed by the tide turning against Sydney’s highest rating radio show, The Chaser decided to incentivise more advertisers to depart by offering free space on their website.
“We noticed that Alan Jones only has 500,000 monthly listeners,” said editor Cam Smith. “Our website attracts a lot more than that, so we decided to offer one month of free advertising to any advertiser who withdraws all their advertising from Alan Jones.”
“It’s a win-win,” added Chaser founder Charles Firth. “The advertiser gets to reach a larger audience, and society moves one step closer to Alan Jones being removed from the airwaves.”
The offer has already been made to McDonald’s on twitter, to take up the offer of a month of free advertising.
Alan Jones gets about 500,000 listeners per month (official numbers, probably inflated). Our website has considerably more monthly readers. So @maccas how's this: we'll give you a month free advertising on our website if you pull your ads from Alan Jones.
— 𝚃𝚑𝚎 𝙲𝚑𝚊𝚜𝚎𝚛 (@chaser) November 25, 2019
With the recent scandal around Jones’ commending that PM Scott Morrison should “be fully briefed to shove a sock down [Ardern’s] throat,” Firth commented that the broadcaster had probably been misinterpreted.
“We all know that what Alan Jones actually meant when he said that was that he was threatened by the presence of powerful women.
“Perhaps, given that powerful women exist, and it’s 2019, it’s time for Alan Jones to move on and concentrate on writing cookbooks with Mark Latham full time. I hear it sold dozens of copies.”
Radio Chaser can be heard weekdays on SCA’s Triple M Sydney and on the Triple M Network Saturday mornings nationally.