The Chaser’s incentive for advertisers to abandon Alan Jones

Assistant Editor

The Chaser has continued its war on Alan Jones, with a new scheme to get more advertisers to stop placing their ads on his 2GB Breakfast show.

Reports surfaced this week that 2GV’s Breakfast show, hosted by Jones, had lost half its revenue in the wake of an advertiser boycott due to recent scandals, most recently a result of comments encouraging violence towards New Zealand PM Jacinta Ardern.

Buoyed by the tide turning against Sydney’s highest rating radio show, The Chaser decided to incentivise more advertisers to depart by offering free space on their website.

“We noticed that Alan Jones only has 500,000 monthly listeners,” said editor Cam Smith. “Our website attracts a lot more than that, so we decided to offer one month of free advertising to any advertiser who withdraws all their advertising from Alan Jones.”

“It’s a win-win,” added Chaser founder Charles Firth. “The advertiser gets to reach a larger audience, and society moves one step closer to Alan Jones being removed from the airwaves.”

The offer has already been made to McDonald’s on twitter, to take up the offer of a month of free advertising.

With the recent scandal around Jones’ commending that PM Scott Morrison should “be fully briefed to shove a sock down [Ardern’s] throat,” Firth commented that the broadcaster had probably been misinterpreted.

“We all know that what Alan Jones actually meant when he said that was that he was threatened by the presence of powerful women.

“Perhaps, given that powerful women exist, and it’s 2019, it’s time for Alan Jones to move on and concentrate on writing cookbooks with Mark Latham full time. I hear it sold dozens of copies.”

Radio Chaser can be heard weekdays on SCA’s Triple M Sydney and on the Triple M Network Saturday mornings nationally.

Comment Form

Your email address will not be published.

Recent comments (6)
Post new comment
Rod Prendergast
26 Nov 2019 - 9:12 pm

More leftard virtue signalling. Falling on deaf ears and they still spew it up. Pathetic hipster strategy appealing to those without any influence. When will they come up with something different?

Tiff
27 Nov 2019 - 2:14 pm

Bloody idiot’s, the lot of them.

Anton Hutchinson
27 Nov 2019 - 4:32 pm

When anyone cares two hoots what clowns like chaser think God help us.
Alan Jones is the voice of common sense, respect and knowledge.
His comments were deliberately taken out of context so that the lunatic left socialist can continue to stifle free speech. We are fast becoming a nation of pathetic nothing’s, lazy, greedy and the most exercise we get is putting our hands out!
While advertisers have been pressured into dropping their advertising with Alan Jones it won’t silence him and common sense will prevail.

Chris
27 Nov 2019 - 7:29 pm

Compare the two images in this story and it’s pretty clear that most brands will say thanks but definitely not thanks to The Chaser. Let’s be honest, the only “impressions” they can offer advertisers on their website will be bad ones.

Nick
30 Nov 2019 - 7:03 pm

Ah, I see the Alan Jones cheer leaders are here. Sing it girls, Gloria! GLOR-I-A!

Brian
2 Dec 2019 - 11:12 am

Jonesy’s team in full flight love it too funny. Chaser are one of the best radio shows Ive heard. Relevant, funny, topical. I listen to them on podcast every day. Compelling and intelligent. More than can be said for Alan Jones fans.

Jobs

See all