The KIIS Network Marketing Strat.. So Far
ARN has launched a massive marketing push for the KIIS Network across all markets.
The campaigns launched the first week of the new survey year starting, and included targeted outdoor, TV, digital and social channels for their breakfast and drive shows across the county.
Last night we saw the next phase of the KIIS 1065 Sydney campaign with Kyle and Jackie O’s new TVC.
KIIS 106.5 also featured at key train stations, Central and Parramatta, along with a presence across the Adshel Rail and Adshel Live Digital networks. Larger format outdoor is also in the mix.
For Melbourne as Radio Today covered last week, KIIS 101.1 has taken over Flinders Street, but at times that intersection had all the other FM players as well.
For Brisbane and Adelaide, ARN say it is a similar approach with campaigns planned, and led by a strong outdoor strategy.
In Perth, 96 FM marketing continues across TV, outdoor and digital, off the back of an extensive campaign launch in late 2015.
ARN National Marketing Director, Anthony Xydis said this campaign is the most extensive since the KIIS National Network launched.
“These campaigns signify ARN’s ongoing commitment to invest nationally across our portfolio of brands and across multiple channels.
“In Sydney, a very competitive market, we chose a high impact campaign utilising digital outdoor as well as station dominations in the key transport hubs of Central and Parramatta. The campaign is further strengthened by TV which launched on Sunday evening and reinforces KIIS 1065 and the Kyle and Jackie O Show as the home of the world’s biggest stars.
“In Melbourne, with the launch of new breakfast team Matt & Meshel in the Morning teamed up with #2FM Drive Show Hughesy & Kate, we chose sites that would deliver maximum impact and reach for our core demographic. Flinders Street domination, above Young & Jackson with APNO, is a key element during one of Melbourne’s busiest periods.
“The entire campaign across all cities will be complemented by an extensive digital marketing and social campaign and will feature an expanding outdoor presence and TV campaign in the coming weeks.”