Triple M, hit107 ink Crows deal

The Adelaide Crows have announced their new official radio partners in Triple M and hit107, scoring the network Premier Partner status for the next three years.

As an official AFL broadcaster, Triple M already offers live coverage of all the Club’s premiership season matches.

SCA Adelaide GM James Pedersen said, “We are very excited to join forces with the Adelaide Football Club. As Adelaide’s number one football and sporting radio station, this partnership will further Triple M’s commitment to the city’s football community ensuring we continue to provide the best footy call with more access to behind the scenes opportunities, tickets and access to players from the Club they love.”

“hit107 will also play an important role in this partnership. As Adelaide’s number 1 station for under 40’s we can further amplify whats happening at the Crows on and off the field, driving the Adelaide Football Club message to a broader audience,” he said.

Both stations will have exclusive access to Crows players, coaches and officials, while other benefits include significant branding at Adelaide Oval.

Crows CEO Andrew Fagan said the association would bring benefits for listeners, especially Crows fans.

“Triple M is strong national brand known for its engaging content and emphasis on sport, particularly its top rating AFL broadcasts,” Fagan said.

“We also look forward to engaging with hit107 and its young and vibrant audience.

“We will work closely to ensure our respective organisations continue to grow and remain a prominent part of the South Australian landscape.”