Will & Woody locked in for three more years on KIIS FM Drive
Will McMahon and Woody Whitelaw jumped into the Drive slot in 2018, and replacing heritage show Hughesy & Kate was no mean feat. They’ve since become known for their entertaining and often long story arcs, which generally have big payoffs for listeners.
Their show is heard across KIIS 106.5 Sydney, KIIS 101.1 Melbourne, 97.3FM Brisbane, Mix 102.3 Adelaide and 96FM Perth.
As of Survey 2 of 2020, the duo are the equal top-rated Drive show in Sydney on KIIS 106.5, as well as having the second-most listeners in the slot nation-wide.
“I am just so grateful that we have an opportunity to keep doing what we’re doing. Particularly in the current climate, it’s an incredible show of faith from ARN and it does nothing but fill us both with confidence to continue to grow and perform together,” said Will McMahon.
“Having said that, I’m under no illusion that we wouldn’t be here without all the people that get around our weird radio show and behind the scenes, the support of our team, our families and friends. All in all though, I absolutely love Woods and the idea that it’s a ‘job’ to hang out with him every day is absurd.”
“Absolutely thrilled to be putting off getting a ‘real job’ for another three years. It truly is a dream to be given the opportunity to spend every afternoon having fun with my best mate,” said Woody Whitelaw.
The contract extension comes as Will & Woody gear up to host a week-long concert series from Woody’s house. Kicking off on May 25, a different comedian or artist will perform live during their show.
“Will & Woody deliver exceptionally creative client campaigns and integrations that engage audiences nationally across ARN’s on-air, digital and on-demand audio offering,” said ARN chief commercial officer, Pete Whitehead.
“Will & Woody put their sense of humour, fun and genuine love of radio into every campaign execution to deliver outstanding results for clients and their brands.”
ARN national content director, Duncan Campbell, added; “Will & Woody have a unique connection and genuine chemistry of true best mates and that’s what makes their show so compelling for our national audience.
“Since launching their show in 2018 as newcomers to a competitive drive show market full of household names, Will & Woody have consistently built momentum and delivered impressive results for the KIIS national network and have been the #2FM Drive Show nationally for the last three surveys.
“And this is only the beginning. Will & Woody continue to be a key part of ARN’s strategy to deliver consistent, strong and engaging content across the KIIS National Network and are part of the vibrant and results-driven team who our audiences trust and love.”
In late 2019, ARN locked down Breakfast shows on Gold FM (Christian O’Connell), KIIS 106.5 (Kyle & Jackie O) and WSFM (Jonesy & Amanda) until 2022.