Worst kept secret & a surprise fart

The secret was out weeks ago, and has been a clever marketing angle. Come this Monday July 6, it is the return of Hamish & Andy across the country.

The marketing push has continued to ramp up since June with cross promotions on all of the network’s hit and regional brands. Outside the TVC push, Hamish & Andy have also been re-working some of their past content in animated form.

Their arrival Monday has perhaps influenced other networks to ensure their drive teams are not on leave during that week. And with the new financial year now upon us, H&A can invoice SCA some of that reported $4 million each!