Why Natasha Exelby should be on Breakfast radio

Natasha Exelby, who was surprisingly axed from the TEN breakfast show 'Wake Up', should be on breakfast radio. And it wouldn’t surprise me if she appears on radio somewhere in the future.

It's no wonder Adam Boland hired her for the show to begin with. Natasha, or 'Tash', has the intelligence of WSFM radio host Amanda Keller, the directness of 2Day FM’s Kyle Sandilands and the spunk of recording artist Pink.

Most importantly she’s got something to say.

Natasha is the sort of person that contemporary women (and some men) want to listen to. Wendy Harmer (left) was the pioneer for women to 'star' on breakfast radio in the 90s, now Chrissie Swan (below), Meshel Laurie and others have followed. Natasha, with the right team around her, would fit well and succeed on breakfast radio.

I've read some charming critics who have described her as 'bogan', perhaps those critics need to get out into the real world where they would find that’s how real people speak. Natasha, who is from country Queensland, started in regional television. She lists her passions as family, politics, history and rugby league.

She is said to be staying on at TEN News but if she decides to pursue a career in radio, it will be TV's loss and radios gain.

Brad March is a former CEO of the Austereo Network and is Managing Director of Marchmedia.