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The Numbers Don't "Say" Anything

A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.

It's what your listeners say that counts.

Reflecting on the first year of Radio Today, it's very clear the Most Read articles are about people. Whether it's Brad's Top Talent lists and Matt Tilley i/v, or Scott's Tony Martin Tuesdays and Kyle:The Raw i/v, to name just a few out of many examples.

Obvious perhaps, as we often talk about this being a "people business".

Not just about who's moving where. But what makes top performers in all craft areas tick? e.g. the  4 Weeks of ACRAs Finalists Fever, and Daryl's chats with production wizards. What can we all learn from those who've experienced the ups and downs of a volatile industry?

And there are the passionate forum debates around personality moves and issues. It's healthy for radio that we care so much about content and those who provide it.

Personalities are the deal-breakers for many listeners. In Talk they're a given, but also for music listeners they're the critical emotional connection that separates us from an iPod.

The point is ... think of your listeners not as numbers, but product team members and individual personalities, with just as passionate opinions about radio as you have, and wanting to express them.
 

VS..

 

Creative content is subjective, and can't be "measured" as such, but it's the ultimate difference between winning or losing, profit or loss numbers. The show part of the business.

Knowing what your listeners say about content, and even how they can co-create new ideas with you, is a competitive edge to complement the stats.

More to come on this topic, and a new development for early 2013 !

 

Eriks Celmins is Managing Director of Third Wave Media, Adelaide-based consultant for media research, strategy and content.

 
Published on Tuesday, 04 December 2012 06:00



Wade Kingsley(9:03am 04 Dec 2012)
Always one of my favourite insights... thanks Eriks for the reminder!
Patsy Rea(10:19am 06 Dec 2012)
Would be interested to hear Eric's thoughts on focus groups. Perhaps in a future edition? cheers!
Eriks Celmins(8:22am 03 Jan 2013)
Thanks Patsy,
apologies for not replying sooner - Xmas rush :)
I have a great interest in focus groups, and will certainly be covering in the near future.
Cheers!

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SCA has a vacancy for a Commercial Scheduler in Sydney. Details

 

 

7HO FM are looking for a Sales Manager. Details.

 
 
 
 

NZME has a vacancy for a Content Director - Hokonui  Details

 

 

 

SCA are looking for an Assistant Content Director in Albury across Star FM and The River. Details.

 

ARN is looking for a Traffic Executive based in Sydney.. Details.

SCA are looking for an Announcer in Coffs Harbour. Details.

 

Macquarie Radio Network has a vacancy for a Police Reporter in Melbourne. Details.

 

 

 

 

 

 

 

7HO has a vacancy for a Promotions Manager. Details

 

Nova 96.9 has a vacancy for a Casual Announcer. Details.

 

 

 

6PR has a vacancy for a Casual Producer. Details.

 

Grant Broadcasters has a vacancy for a Client Manager on the Sunshine Coast. Details.

 

 

2ST and 94.9 Power FM are looking for a Program and Content Director.Details.

 

 

.

Nova Entertainment has a vacancy for a Senior Brand Integration Manager.. Details.

 

 

ABC Local Radio are looking for 2 Local Content Managers, one in Sydney and one in Melbourne. Details.

 

Tasmanian Broadcasters has a vacancy for a Producer based in Launceston. Details.

 
 
 
 

K-Rock and Bay FM are looking for a Journalist / Newsreader on a 12 month contract. Details.

Macquarie Radio Network has a vacancy for a Creative Writer based in Melbourne. Details.

 

 

 

 

 

 

 
 
 

Grant Broadcasters has a vacancy for a Broadcast Engineer based in Cairns. Details.

 

 

 

 

 

 

 

 

 
 
 

KIIS 101.1 Melbourne are looking for a Breakfast Audio Producer. Details.

Recent Comments

Wayne McClean has been appointed Content Manager/Music Director for 96FM. Wayne will head up the content team at the station.

 

 

Tommy Jackett joins the Melbourne digital team as the Digital Content Producer 

 

 

 
 
 

Geoff Watts at 96FM is moving into a new position as Content and Marketing Specialist.

 

 
 

Perth radio legend Gary Shannon has joined  6IX.

 
 

Alison Donnellan is heading to Triple M Brisbane as their new Operations Manager.

 

Creina Chapmanis joining SCA as Head of Regulatory Affairs and Corporate Communications.

 

 
 
 

Rabbit is making the move to the Central Coast and will be joining Star 104.5’s breakfast show with Craig and Mandy.

 
 
 

96FM Content Director Brad McNally’s position has been made redundant. ARN confirmed his departure after close to a five year stint.

After close to 30 years with the company and five years in charge of Australia’s largest commercial radio group, Craig Bruce has departed Southern Cross Austereo as Group Content Directo

 

 

 

 
 
 
 

Oscar Gordon is the new Executive Digital Content Producer for both KIIS 1065 / KIIS 101.1. 

 
 
 
 

Nathan Soulsby has re-joined Nova Entertainment as their new Music and Commercial Partnerships Manager.


 

 

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