Radio Today

The Numbers Don't "Say" Anything

A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.

It's what your listeners say that counts.

Reflecting on the first year of Radio Today, it's very clear the Most Read articles are about people. Whether it's Brad's Top Talent lists and Matt Tilley i/v, or Scott's Tony Martin Tuesdays and Kyle:The Raw i/v, to name just a few out of many examples.

Obvious perhaps, as we often talk about this being a "people business".

Not just about who's moving where. But what makes top performers in all craft areas tick? e.g. the  4 Weeks of ACRAs Finalists Fever, and Daryl's chats with production wizards. What can we all learn from those who've experienced the ups and downs of a volatile industry?

And there are the passionate forum debates around personality moves and issues. It's healthy for radio that we care so much about content and those who provide it.

Personalities are the deal-breakers for many listeners. In Talk they're a given, but also for music listeners they're the critical emotional connection that separates us from an iPod.

The point is ... think of your listeners not as numbers, but product team members and individual personalities, with just as passionate opinions about radio as you have, and wanting to express them.
 

VS..

 

Creative content is subjective, and can't be "measured" as such, but it's the ultimate difference between winning or losing, profit or loss numbers. The show part of the business.

Knowing what your listeners say about content, and even how they can co-create new ideas with you, is a competitive edge to complement the stats.

More to come on this topic, and a new development for early 2013 !

 

Eriks Celmins is Managing Director of Third Wave Media, Adelaide-based consultant for media research, strategy and content.

 
Published on Published on Tuesday, 04 December 2012 06:00



Wade Kingsley (9:03am 04 Dec 2012)
Always one of my favourite insights... thanks Eriks for the reminder!
Patsy Rea (10:19am 06 Dec 2012)
Would be interested to hear Eric's thoughts on focus groups. Perhaps in a future edition? cheers!
Eriks Celmins (8:22am 03 Jan 2013)
Thanks Patsy,
apologies for not replying sooner - Xmas rush :)
I have a great interest in focus groups, and will certainly be covering in the near future.
Cheers!

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Grant Broadcasters are looking for a News Editor for 2ST/Power FM in Nowra. Details.

 

C91.3 Campbelltown has a role for a Sales Manager available. Details.

 

Grant Broadcasters has a vacancy for a Copywriter/Announcer in the Riverland, SA. Details.

 

 

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2BH and HILL FM in Broken Hill are looking for a Production Whiz / Announcer. Details.

 

 

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River 94.9 FM in South East Queensland has a vacancy for a Breakfast Personality. Details.

 

Fairfax Radio Network has a vacancy for a Creative Writer based in Melbourne.Details.

 

SCA has a vacancy for an Announcer / Music Director for Sea FM in Gosford. Details.

 

Aaron Rich is now on FOX FM Melbourne Mornings for 2015. Aaron has jumped from Nova.

Rod Maldon is heading to New Zealand and joining NZME as Assistant Content Director of ZM nationwide.

Phil Bradley is the new Group Content Director for SCA in Hobart

 

Tim Wong-See is back at Nova Entertainment doing late nights on Nova nationwide.

Brodie Green has been appointed as Night Imaging Producer for Smallzy’s Surgery.

 

Ross Turner is leaving 7HOFM Hobart after 3 years to become CD at HOT91/Zinc on the Sunshine Coast.

Mike Byrne is heading back to Newcastle to be the Group Content Director for SCA’s NX and KO FM..

 

Peter Yiamarelos is heading back to Australia to be the new Content Director of SEAFM and 2GO FM on the Central Coast. 

 

Brisbane's Magic 882 Ian Keenan  is making the move from Mornings and will host the Breakfast show on the station.

 

Matty White is moving back to Triple M Sydney to be the Assistant Content Director and Head of NRL Football .

 

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 14.3 (15.0)* SCA
2 Hot Tomato 14.1 (13.9)* HT
3 Sea FM 9.5 (8.8)* SCA
4 triple j 9.4 (7.6)* ABC
5 ABC 91.7 FM 6.7 (6.6)* ABC
6 ABC612 3.3 (4.2)* ABC
7 ABC FM 2.9 (2.2)* ABC
  • 10+ Overall Share Mon-Sun, Survey 3/2014
  • * previous survey

 

Brisbane Ratings

1 Nova 106.9 13.5 12.9) NovaEnt
2 97.3FM 12.3 (13.0) ARN
3 B105 9.7 (9.0) SCA
4 Triple M 8.8 (8.7) SCA
5 triple j 9.0 (8.0) ABC
6 ABC612 8.5 (9,4) ABC
7 4KQ 7.1 (7.5) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Perth Ratings

1 Mix 94.5 13.8 (14.5) SCA
2 Nova 93.7 12.6 (13.5) NovaEnt
3 triple j 11.0 (10.4) ABC
4 96FM 10.2 (9.4) Fairfax
5 ABC720 9.6 (9.6) ABC
6 92.9 8.2 (8.4) SCA
7 6PR 7.3 (8.5) Fairfax
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (15.3)* SCA
2 ABC1233 11.9 (11.1)* ABC
3 NXFM 11.6 (9.7)* SCA
4 New FM 10.0 (9.3)* BOG
5 triple j 9.9 (10.8)* ABC
6 2HD 9.8 (10.3)* BOG
7 Classic FM 3.9 (4.7)* ABC
  • 10+ Overall Share Mon-Sun, GfK Survey 3/2014

 

Adelaide Ratings

1 Mix 102.3 15.5 (14.6) ARN
2 FIVEaa 11.4 11.2) NovaEnt
3 Nova 91.9 11.2 (11.8) NovaEnt
4 ABC891 10.0 (11.3) ABC
6 hit107 8.1 (8.3) SCA
7 Cruise 1323 8.1 (7.6) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)
  • hit107 on-air Oct 20, was SAFM

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Company Stock ID Price Change
Southern Cross Media
SXL
1.05
0.00%
Fairfax Media Group
FXJ
0.900
3.45%
Macquarie Radio Network
MRN
1.07
-6.96%
Pacific Star Network
PNW
0.300
0.00%
APN News & Media
APN
0.810
1.25%
Oceania Capital
OCP
1.38
0.00%
Ten Network
TEN
0.200
0.00%
Seven West Media
SWM
1.31
3.15%
Seven Group Holdings
SVW
5.13
-1.54%
Nine Entertainment
NEC
1.77
6.63%
Prime Media Group
PRT
0.805
-2.42%