The Numbers Don't "Say" Anything

A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.

It's what your listeners say that counts.

Reflecting on the first year of Radio Today, it's very clear the Most Read articles are about people. Whether it's Brad's Top Talent lists and Matt Tilley i/v, or Scott's Tony Martin Tuesdays and Kyle:The Raw i/v, to name just a few out of many examples.

Obvious perhaps, as we often talk about this being a "people business".

Not just about who's moving where. But what makes top performers in all craft areas tick? e.g. the  4 Weeks of ACRAs Finalists Fever, and Daryl's chats with production wizards. What can we all learn from those who've experienced the ups and downs of a volatile industry?

And there are the passionate forum debates around personality moves and issues. It's healthy for radio that we care so much about content and those who provide it.

Personalities are the deal-breakers for many listeners. In Talk they're a given, but also for music listeners they're the critical emotional connection that separates us from an iPod.

The point is ... think of your listeners not as numbers, but product team members and individual personalities, with just as passionate opinions about radio as you have, and wanting to express them.



Creative content is subjective, and can't be "measured" as such, but it's the ultimate difference between winning or losing, profit or loss numbers. The show part of the business.

Knowing what your listeners say about content, and even how they can co-create new ideas with you, is a competitive edge to complement the stats.

More to come on this topic, and a new development for early 2013 !


Eriks Celmins is Managing Director of Third Wave Media, Adelaide-based consultant for media research, strategy and content.


Wade Kingsley(22:03 03 Dec 2012)
Always one of my favourite insights... thanks Eriks for the reminder!
Patsy Rea(23:19 05 Dec 2012)
Would be interested to hear Eric's thoughts on focus groups. Perhaps in a future edition? cheers!
Eriks Celmins(21:22 02 Jan 2013)
Thanks Patsy,
apologies for not replying sooner - Xmas rush :)
I have a great interest in focus groups, and will certainly be covering in the near future.

 Post Anonymously 

   I am a real live breathing human person

The Edge 96.One has a vacancy for a Breakfast Show Producer / Music Announcer. Details



WSFM 101.7 has a vacancy for an Executive Producer. Details




96.5 Wave FM has a vacancy for an On-Air Personality / Music Director. Details


Grant Broadcasters has a vacancy for an Infrastructure & Development Manager - Digital Media. Details.


Nova 96.9 have a 10-month Integration Project Manager role available. Details.

Hope Media in Sydney has a vacancy for a Producer for the Open House program. Details.



NewstalkZB is looking for a Producer for the Sunday Cafe. Details.


i98FM in the Illawarra are recruiting a casual Journalist. Details


SCA has a vacancy for a Breakfast Producer - Central Coast. Details.


Nova Entertainment has a vacancy for an Integration and Marketing Manager for a 10 month maternity cover. - Sydney. Details.





SCA has a vacancy for an Announcer / Promotions Assistant - Dubbo. Details



Chilli FM has a vacancy for an Announcer / Music Director. Details.


SCA has a vacancy for an Assistant Content Director - 2Day FM. Details.


SCA has a vacancy for an On Air Announcer / Panel Operator. - Brisbane.. Details.


SCA has a vacancy for a Promotions Manager - Hit 92.9 Perth Details



LAFM is on the search for an On-Air Personality/Music Director. Details.


2CH Sydney is looking for a Sales Manager and six Account Managers. Details.


ARN in Brisbane is looking for an Integration Specialist. Details.



Hit100.9 Hobart is looking for an Announcer. Details.


NewstalkZB is looking for a NewsReader Details.


Nova Entertainment has a vacancy for a Technology Manager. - Adelaide. Details.


Tasmanian Broadcasters has a vacancy for a Journalist / News Presenter - Hobart. Details.


5MU is currently recruiting for a dynamic On-Air Personality/Online Support. Details.


Recent Comments

This email address is being protected from spambots. You need JavaScript enabled to view it.



Most Read (Last 30 Days)

CompanyStock IDPriceChange
Southern Cross Media
APN News & Media
Fairfax Media
Macquarie Radio
Pacific Star Network
Oceania Capital
Ten Network
Seven West Media
Nine Entertainment
Prime Media

This email address is being protected from spambots. You need JavaScript enabled to view it.


Most Commented (All Time)