Radio Today

The Numbers Don't "Say" Anything

A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.

It's what your listeners say that counts.

Reflecting on the first year of Radio Today, it's very clear the Most Read articles are about people. Whether it's Brad's Top Talent lists and Matt Tilley i/v, or Scott's Tony Martin Tuesdays and Kyle:The Raw i/v, to name just a few out of many examples.

Obvious perhaps, as we often talk about this being a "people business".

Not just about who's moving where. But what makes top performers in all craft areas tick? e.g. the  4 Weeks of ACRAs Finalists Fever, and Daryl's chats with production wizards. What can we all learn from those who've experienced the ups and downs of a volatile industry?

And there are the passionate forum debates around personality moves and issues. It's healthy for radio that we care so much about content and those who provide it.

Personalities are the deal-breakers for many listeners. In Talk they're a given, but also for music listeners they're the critical emotional connection that separates us from an iPod.

The point is ... think of your listeners not as numbers, but product team members and individual personalities, with just as passionate opinions about radio as you have, and wanting to express them.
 

VS..

 

Creative content is subjective, and can't be "measured" as such, but it's the ultimate difference between winning or losing, profit or loss numbers. The show part of the business.

Knowing what your listeners say about content, and even how they can co-create new ideas with you, is a competitive edge to complement the stats.

More to come on this topic, and a new development for early 2013 !

 

Eriks Celmins is Managing Director of Third Wave Media, Adelaide-based consultant for media research, strategy and content.

 
Published on Published on Tuesday, 04 December 2012 06:00



Wade Kingsley(9:03am 04 Dec 2012)
Always one of my favourite insights... thanks Eriks for the reminder!
Patsy Rea(10:19am 06 Dec 2012)
Would be interested to hear Eric's thoughts on focus groups. Perhaps in a future edition? cheers!
Eriks Celmins(8:22am 03 Jan 2013)
Thanks Patsy,
apologies for not replying sooner - Xmas rush :)
I have a great interest in focus groups, and will certainly be covering in the near future.
Cheers!

 Post Anonymously 

   I am a real live breathing human person

 

2EC and Power FM in Bega are looking for a Radio Journalist. Details.

 

 

 

 

 

 

 

91.9 Fresh FM has a vacancy for a Station Manager based in Gladstone. Details.

 

Grant Broadcasters have a role for a Sales Manager at Mix 104.9 & Hot 100 in Darwin.  Details.

 

 

97.3 Coast FM and 6MM in Mandurah have a vacancy for their Talent Bank.Details.

 

ARN has a vacancy for an Assistant Content Director based in Sydney. Details.

 

The Barefoot Investor has a vacancy for a Head of Content based in Melbourne. Details.

 

SCA has a vacancy for a Journalist based in Newcastle. Details.

 

SCA has a vacancy for a Breakfast Announcer based in Albury. Details.

 

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

Fairfax Radio Network has a vacancy for a Direct Sales Account Manager based in Perth.  Details

 

ARN has a vacancy for a Show Image Producer based in Sydney. Details.

 

SCA has a vacancy for a Workday Announcer in Bunbury W.A. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

96.5 Wave FM has a vacancy for an On-Air Personality/Image Producer in Wollongong. Details.

 

Fairfax Radio Network has a vacancy for a Content Solutions Executive based in Sydney.Details.

 

Nova Entertainment has a vacancy for an Ideas Director based in Melbourne. Details.

 

Andrew ‘Dunks’ Dunkerley is returning to the position of Program Director with Snow FM and 2XL.

 

Beth Krapljanov has landed  her first full-time job in radio at Spirit FM in Broome. Beth recently attended Central Institute of Technology in Perth.

 

Josh Olek is on the move from Snow FM Jindabyne to do nights and production at Wave FM in Wollongong.

Brendan Egan has moved and been promoted to a new role with Grant Broadcasters as a Network Producer in their Hub operations. 

 

Peter Samios is taking up a position as content director at Star FM Dubbo. He was with 2SM in production.

 

 

Lee Stamps has joined KRock Geelong as their new Drive Announcer and Music Director.

 

Jodie Williams is set to join Triple Z in Lismore, NSW.

Kenny Williams has joined the team at Hitz 939 Bundaberg as Music Director and Drive Announcer.

 

Cheryl Lardner has moved to Melbourne and joined ARN as Sales Manager of Mix 101.1.

Catherine Sligar is leaving her post at Radio Release® after a nine month stint as Release Coordinator.

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.8 (15.3) ARN
2 Nova 106.9 11.7 (11.6) NovaEnt
3 ABC612 10.8 (9.2) ABC
4 B105 9.4 (10.1) SCA
5 Triple M 9.1 (9.3) SCA
6 4KQ 8.0 (7.3) ARN
7 triple j 7.5 (7,2) ABC
8 Magic882 5.0 (5.2) Fairfax
9 4BC 4.4 (4.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Perth Ratings

1 Mix 94.5 14.2 (15.1) SCA
2 Nova 93.7 12.4 (11.8) NovaEnt
3 96FM 10.7 (11.1) Fairfax
4 triple j 10.3 (9.7) ABC
5 6PR 10.2 (9.0) Fairfax
6 ABC720 10.0 (10.6) ABC
7 92.9 8.0 (9,3) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
3 triple j 10.8 (11.2)* ABC
4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * GfK  Survey 1/2014

 

Adelaide Ratings

1 Mix 102.3 15.9 (16.3) ARN
2 FIVEaa 11.4 (10.6) NovaEnt
3 ABC891 10.9 (10.8) ABC
4 Nova 91.9 10.4 (10.8) NovaEnt
5 Triple M 9.2 (9.1) SCA
6 Cruise 1323 8.7 (8.5) ARN
7 SAFM 8.0 (6.8) SCA
8 triple j 7.1 (7.6) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

3AW 13.9 (12.8) Fairfax
ABC 774 11.7 (13.1) ABC
Fox FM 7.8 (7,2) SCA
Triple M 7.6 (7.6) SCA
Gold 7.2 (7.6) ARN
Nova 100 6.8 (6.7) NovaEnt
smoothfm 91.5 6.6 (6.7) NovaEnt
Mix 101.1 6.2 (7.1) ARN
  • 10+ share Mon-Sun, Survey 5/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.03
-0.48%
Fairfax Media Group
FXJ
0.820
1.86%
Macquarie Radio Network
MRN
1.12
-1.32%
Pacific Star Network
PNW
0.280
0.00%
APN News & Media
APN
0.840
0.00%
Oceania Capital
OCP
1.45
0.00%
Ten Network
TEN
0.260
0.00%
Seven West Media
SWM
1.62
-1.52%
Seven Group Holdings
SVW
7.05
-0.70%
Nine Entertainment
NEC
2.03
0.50%
Prime Media Group
PRT
0.955
0.53%