Radio Today

The Numbers Don't "Say" Anything

A final thought for the year, with Australian Survey 8 numbers thrown into the Christmas rush.

It's what your listeners say that counts.

Reflecting on the first year of Radio Today, it's very clear the Most Read articles are about people. Whether it's Brad's Top Talent lists and Matt Tilley i/v, or Scott's Tony Martin Tuesdays and Kyle:The Raw i/v, to name just a few out of many examples.

Obvious perhaps, as we often talk about this being a "people business".

Not just about who's moving where. But what makes top performers in all craft areas tick? e.g. the  4 Weeks of ACRAs Finalists Fever, and Daryl's chats with production wizards. What can we all learn from those who've experienced the ups and downs of a volatile industry?

And there are the passionate forum debates around personality moves and issues. It's healthy for radio that we care so much about content and those who provide it.

Personalities are the deal-breakers for many listeners. In Talk they're a given, but also for music listeners they're the critical emotional connection that separates us from an iPod.

The point is ... think of your listeners not as numbers, but product team members and individual personalities, with just as passionate opinions about radio as you have, and wanting to express them.
 

VS..

 

Creative content is subjective, and can't be "measured" as such, but it's the ultimate difference between winning or losing, profit or loss numbers. The show part of the business.

Knowing what your listeners say about content, and even how they can co-create new ideas with you, is a competitive edge to complement the stats.

More to come on this topic, and a new development for early 2013 !

 

Eriks Celmins is Managing Director of Third Wave Media, Adelaide-based consultant for media research, strategy and content.

 
Published on Published on Tuesday, 04 December 2012 06:00



Wade Kingsley(9:03am 04 Dec 2012)
Always one of my favourite insights... thanks Eriks for the reminder!
Patsy Rea(10:19am 06 Dec 2012)
Would be interested to hear Eric's thoughts on focus groups. Perhaps in a future edition? cheers!
Eriks Celmins(8:22am 03 Jan 2013)
Thanks Patsy,
apologies for not replying sooner - Xmas rush :)
I have a great interest in focus groups, and will certainly be covering in the near future.
Cheers!

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3AW Melbourne has a vacancy for a Breakfast Producer. Details.

 

 

Mediaworks New Zealand are looking for a Content Director for The Edge, based in Auckland. Details.

 

 

Stagetec Media Group has a vacancy for a Level 1 Support Engineer based in Sydney. Details.

 

Power FM in Nowra has a vacancy for an Announcer. Details.

 

3AW Melbourne has a vacancy for an Integration Executive.  Details.

 

Sunshine Coast Hot 91.1 and Zinc 96.1 has a vacancy for a Content Director and Announcer  Details.

 

Stagetec Media Group are looking for Casual Engineers based in Sydney. Details.

 

ARN has a vacancy for a Producer for the 3pm Pick Up based in Melbourne. Details.

 

The Rock in New Zealand has a vacancy for a Promotions Manager.Details.

 

3CS/Mixx FM in Colac are looking for a new Program Manager. Details.

 

C91.3FM has a vacancy for a Journalist. Details.

 

2UE has a vacancy for an Integration Manager.  Details.

 

 

 

 

 

 

 

3AW and Magic 1278 have a vacancy for a Direct Sales Manager based in Melbourne.Details.

 

Zinc and 4MK Mackay are looking for a Promotions Administration Superstar. Details.

 

Fairfax Radio Network has a vacancy for a Senior Journalist based in Brisbane. Details.

 

Authentic Entertainment has a role for a Head of Campaign Activations available.  Details

 

Karen Mason has left her role on BayFM's The Morning Crew  in  Geelong

 

Clive Dickens is leaving Southern Cross Austereo for the position of Chief Digital Officer at Seven West Media in the New Year.

 

After six years presenting Classic Breakfast Emma Ayres is hanging up her headphones with ABC Classic FM.

 

She has been part of the Hobart market for over 20 years and as December rolls around, Kim Napier is leaving the Kim & Dave breakfast show on Heart 107.3. 

 

Amos & Dani are the new Breakfast team for SCA's re-branded hit107 in Adelaide. .

 

Tess Lawley has been appointed SYN General Manager.

 

Shayne Sinclair has been appointed Program Director for Star 104.5 on the Central Coast. He replaces Dan King.

 

Rohan Brown will move into the role of Program Director for Nova 100 in Melbourne. Replacing Brown at Smooth will be Peter Clay.

Beth Larsen has moved from Magic FM Port Augusta and is now an announcer at Hot FM Townsville.

Mike Cass is leaving his role as Assistant Group Program Director and Nova 100 Program Director to return to the UK.

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.0 (13.8) ARN
2 Nova 106.9 11.5 (11.7) NovaEnt
3 ABC612 11.5 (10.8) ABC
4Triple M9.6(9.1) SCA
5 B105 8.6 (9.4) SCA
6triple j8.4(7,5) ABC
7 4KQ 7.6 (8.0) ARN
  • 10+ share Mon-Sun, Survey 6/2014 (GfK)

Perth Ratings

1 Mix 94.5 13.6 (14.2) SCA
2 Nova 93.713.6 (12.4) NovaEnt
3 96FM 10.7 (10.7) Fairfax
4ABC72010.1(10.0) ABC
5 triple j 9.7 (10.3) ABC
6 6PR 9.6 (10.2) Fairfax
7 92.9 7.4 (8.0) SCA
  • 10+ share Mon-Sun, Survey 6/2014 (GfK)

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
3 triple j 10.8 (11.2)* ABC
4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * GfK  Survey 1/2014

 

Adelaide Ratings

1 Mix 102.3 15.2 (15.9) ARN
2ABC891 12.2(10.9) ABC
3Nova 91.9 11,8(10.4)NovaEnt
4 FIVEaa 11.1 (11.4) NovaEnt
5 Triple M 9.1 (9.2) SCA
6SAFM8.5(8.0) SCA
7 Cruise 1323 7.8 (8.7) ARN
  • 10+ share Mon-Sun, Survey 6/2014 (GfK)

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

1 3AW 13.6 (13.9) Fairfax
2 ABC 774 11.0 (11.7) ABC
3 Fox FM 7.8 (7,8) SCA
4Gold 7.6(7.2)ARN
5Nova 100 7.3(6.8)NovaEnt
6Triple M7.1(7.6) SCA
7 smoothfm 91.5 6.4 (6.6) NovaEnt
  • 10+ share Mon-Sun, Survey 6/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
0.980
6.52%
Fairfax Media Group
FXJ
0.815
3.16%
Macquarie Radio Network
MRN
1.15
0.00%
Pacific Star Network
PNW
0.250
0.00%
APN News & Media
APN
0.750
-1.32%
Oceania Capital
OCP
1.38
0.00%
Ten Network
TEN
0.220
2.33%
Seven West Media
SWM
1.72
0.88%
Seven Group Holdings
SVW
6.82
0.74%
Nine Entertainment
NEC
2.06
-0.48%
Prime Media Group
PRT
0.860
2.38%