Another Day, Another Apology (re: My Prediction About 2Day FM beating 2CH)

Scott “Can’t Bat, Can’t Bowl, Can’t Predict the Radio Ratings” Muller  gets it wrong again – this time: the clash of the titans between 2Day FM and 2CHPreviously on RadioToday I apologized for the prediction I made back in June 2012 when I said Smooth would be #1 FM in Sydney within three years .  I got it wrong by two months.  Sorry.

Then Matt responded with this comment: “That’s pretty ****ing accurate!  Can I have next week’s Lotto numbers?”  First, thanks for your comment, Matt.  Second: 6, 9, 14, 15, 32, 36, and for the seventh number just pick whatever springs to mind, Matt.  Because if you win anything with those numbers, Matt, it will be spooky if it is anything better than Division 3.

Third: the brutal truth is this, Matt - not only was I wrong about Smooth, I was also wrong when I predicted that in survey five 2Day would beat 2CH.

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Apology and Retraction re: My Previous Comments About smooth fm

Three years ago I made a bold and rash statement about smooth fm’s chances of being number one.  It turns out I was wrong, unforgivably wrong.

I now have to live with the fact that, for the rest of my life, those rash words cannot be unwritten.

All I can do now is say this.

I apologise.  Unreservedly.  Wholeheartedly.  And with tongue firmly in cheek.   

To try to make amends, here I publicly admit where I went so wrong about smooth fm…

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Why Kyle & Jackie O may force ARN’s Ciaran Davis to buy a camel


ARN has bought Australia’s #1 Breakfast Show.

Its next purchase may be a camel.  Here’s why….

=

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The Brutal Truth – Part 9

What the Fuck is 7-Second Delay?!?

(And other very handy tips for young players – including insights from Brad March on the inner workings of Martin/Molloy, Denton/Keller and other great on-air teams)


“If only I had a seven second delay surgically implanted in my brain.          
I think I would have been far more successful”.

Akmal Saleh

“It's harder to be funny than it is to be fun”
Chrissie Swan

“Sometimes a comedians brand is significantly stronger than their actual content”
Brad March
 

Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

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The Brutal Truth – Part 8

Who Am I?

(Dealing with self-doubt, anxiety, narcissism, and your on-air persona)
 

“To a certain extent there has to be fakery –
your anxieties, self-doubt and narcissistic tendencies aren’t appealing.
(Even though most broadcasters have those traits in spades.)
So how much do you tell?  What do you hold back?
… How do you craft an air personality that has the broadest audience appeal?”

Wendy Harmer

 

Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

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The Brutal Truth – Part 7

The Joy of Teams … and thai-thai-thai-MING!


“You cannot manufacture chemistry”
Mick Molloy

“Strap yourself in for a lot of compromise”
Tom Gleeson

“A win is a win for the team. Ratings follow”
Wendy Harmer

“(Meshel, Marty and I) now have such a good rhythm going
we don’t have to finitely prepare each break day to day”

Tim Blackwell

“In radio you need the team’s energy, especially doing the breaky shift”
Sarah Levett


Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

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The Brutal Truth – Part 6

Who’s the Boss?

(And who are YOU to tell ME what's funny, puny human?!)


“Radio is run by failed jocks hell bent on making the industry that shunned them pay”

“It was like being held at gunpoint and told
‘The person who is sadly no longer here failed to sound fun,
so enjoy yourselves …or else!’”

“Air-checks … my favourite ever was when a senior (group) manager swooped in …
… gave us a whole lot of direction about how to change our show …
… and then our local PD pulled us aside and said
‘Ignore everything he just said’!”


Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

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The Brutal Truth – Part 5

Ratings – and other forms of Extreme Heckling

 

“A drop in ratings is the equivalent to about a million people saying all at once,
‘Get off, you're not funny’”

“Everyone knows why ratings go up … but only after it happens”

“In radio, a man with tight jeans, cow boy boots and a pony tail
tells you whether or not you’re funny
based on the opinions of a focus group that he spoke to in the early 90’s”

 

Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

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The Brutal Truth – Part 4

Who is the Audience ?

(And why can't I hear them laughing anymore ?)
 

“There is nothing quite so crushing as a silent audience”

“If only half the people in a comedy club think you are funny - a hundred people laugh. 
If only half the people in a radio studio think you are funny - one person laughs”

“It's the neediest profession in the world ...
The only justification you have for your job is other people's reactions”

“With stand-up … if something doesn't work, you know. Trust me, you know”
 

Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard

Read more...

The Brutal Truth – Part 3

Welcome to the Belly of the Very Hungry Beast

(content-hungry radio)


Frank insights from the most stellar line-up of on-air talent ever assembled in one place
without mediation or the need to negotiate the release of hostages:

Tony Martin      Wendy Harmer      Marty Sheargold      Tom Gleeson      Mick Molloy
Tom Ballard      Amanda Keller      Rosso      Mikey Robins    Matt Tilley  Chrissie Swan
Lehmo       Akmal Saleh      Tim Smith      Jo Stanley     James O'Loghlin      Craig Annis
Dave O’Neil      Tim Blackwell     Robin Bailey      Simon Kennedy      Stav Davidson
Dave Thornton      Julian Schiller     Lisa Fernandez      Jamie Row      Ciel     Joel Creasey
Tommy Little      Natalie Locke     Steve Philp       Paul Hogan      Adam Richard
 

Read more...

Canberra FM has a vacancy for a Journalist - 12 month maternity leave. Details

 
 
 
 

5RM and Magic 931 are looking for a Creative Copywriter and Announcer. Riverland S.A. Details

 

 
 

Nova Entertainment has a vacancy for a Senior Campaign Development Manager. Brisbane. Details

 
 
 
 
 
 
 
 

 2ST and Power 94.9 FM has a vacancy for a Sound Producer. Details

 
 
 
 
 
 
 
 

Magic 931 are looking for a Breakfast Co Host / Journalist.- Riverland S.A.  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for an Agency Sales Manager - Melbourne. Details.

 
 
 
 
 
 
 
 
 
 
 

Nova Entertainment has a vacancy for a Senior Producer for Fitzy & Wippa. - Sydney. Details.

 
 
 

Capital Radio Network has a vacancy for an Announcer / Music Director for 2XL and 3GG.  Details

 

 
 
 
 
 
 
 

RCS has a vacancy for Customer Service.  Details.

 
 
 
 
 
 
 

7XS has a vacancy for a Breakfast Announcer. Details.

 

 
 
 
 

SBS PopAsia has a vacancy for a Music Producer - Sydney. Details.

 
 
 
 
 
 
 
 

2EC and Power FM has a vacancy for an Account Manager - Merimbula. Details.

 
 
 
 
 
 
 

RCS has a vacancy for a Customer Service role focused on Aquira. Details.

 

 
 
 
 

7HO has a vacancy for a Breakfast Announcer.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Hot FM - Townsville.  Details.

 
 
 
 
 
 
 

Macquarie Media are looking for Integration Executives for Sydney and Melbourne.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Albury. Details.

 
 

Nova Entertainment are looking for Announcers for the Talent Bank - Sydney. Details

 
 
 
 
 
 

NG Media has a vacancy for a Radio Trainer / Coordinator. Ngaanyjarra Lands - WA  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for a Casual Programming Assistant - Nova 91.9 Adelaide.  Details.

 
 
 
 
 
 
 
 

I98 FM has a vacancy for a Casual Journalist. Details

 
 
 
 
 
 

Recent Comments

 
 
 

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CompanyStock IDPriceChange
Southern Cross Media
SXL
1.35
2.27%
APN News & Media
APN
2.65
1.15%
Fairfax Media
FXJ
0.875
1.16%
Macquarie Radio
MRN
0.860
-2.27%
NZME
NZM
0.520
-1.89%
Pacific Star Network
PNW
0.265
0.00%
Oceania Capital
OCP
2.06
0.00%
Ten Network
TEN
1.00
1.52%
Seven West Media
SWM
0.705
1.44%
Nine Entertainment
NEC
1.01
2.02%
Prime Media
PRT
0.285
-1.72%

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