Best Radio Event in the World ? Pt 2

In just three years, the Radio Days Europe conference has snowballed to become the world’s most significant annual radio industry event.

In Part 1 yesterday SCA’s Craig Bruce, BP&R’s Peter Don and Wayne Clouten, and MMH’s Alex Dean shared some highlights of this year’s RDE in Berlin with Scott Muller. Read it here.

Here's more of what they experienced....

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Best Radio Event in the World ? Pt 1

In just three years, the Radio Days Europe conference has snowballed to become the world’s most significant annual radio industry event.

With 1,200 participants representing commercial, public, and state broadcasters from 50 countries - and a choice of almost 60 thought-leading sessions, covering everything from programming strategy to storytelling to talent to technology – Radio Days Europe is also on the verge of becoming the largest radio industry event on the planet. It would be hard to argue that RDE isn’t already the most important, diverse, and forward-looking radio conference in the world. Here’s why…

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Opening up Pandora Radio : part 2

Imagine a future where your radio network:

• Is mostly listened to on mobile devices – and grows rapidly through fans’ word-of-mouth
• Has been activated on one in three smartphones across the country in the last 30 days
• Has doubled its audience in under 2 years to reach almost 2/3rds of the nation’s population
• And at the heart of your network’s success beats one of the most advanced music research systems on the planet – which becomes more advanced the more people use it

The surprising news for some is that that network is already here, and that is what it can claim to have already achieved in the USA. But the good news is that it’s not a substitute for existing radio networks (unless all yours does is play music); that it supports the music industry in promoting the discovery of new music; and that, with some visionary thinking, it may be an ally in growing radio’s relevance into the future.

Read part 1 here. Today, in part 2, Jane Huxley, the Managing Director of Pandora Media, Australia & New Zealand, discusses:

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Opening up Pandora Radio : part 1

Imagine a future where your radio network:

• Is mostly listened to on mobile devices – and grows rapidly through fans’ word-of-mouth
• Has been activated on one in three smartphones across the country in the last 30 days
• Has doubled its audience in under 2 years to reach almost 2/3rds of the nation’s population
• And at the heart of your network’s success beats one of the most advanced music research systems on the planet – which becomes more advanced the more people use it

The surprising news for some is that that network is already here, and that is what it can claim to have already achieved in the USA. But the good news is that it’s not a substitute for existing radio networks (unless all yours does is play music); that it supports the music industry in promoting the discovery of new music; and that, with some visionary thinking, it may be an ally in growing radio’s relevance into the future.

Here, Jane Huxley, the Managing Director of Pandora Media, Australia & New Zealand, takes Scott Muller for an in-depth tour of Pandora Radio…

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The Future of Branding and Marketing - pt 2

The New Marketing Model

In this part we show how the traditional marketing model was blown up – and what it’s been replaced with…

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The Future of Branding and Marketing - in the midst of New Media Revolution

Part 1: The Nineties and Noughties have left the building – forever.

How technology torpedoed the traditional marketing mantra – and how to make the most of this brave new media world – for your clients, your station, and your show...

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Jonesy & Amanda's history-making year (Pt 2)

In part 1 the ACRA-winning Jonesy & Amanda were surprised to hear their ratings year has been one for the record books – an achievement unmatched by any other Sydney breakfast show of the last decade. Read part 1 here.

In part 2 they talk to Scott Muller about how they got there, how they stay fresh, their approach to making a great show every day, and they pay tribute to some unsung heroes…

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Jonesy & Amanda's history-making year (Pt 1)

In their 8th year as WSFM’s breakfast stars, Jonesy & Amanda won the ACRA for Best On-Air Team, Metro - and have enjoyed a truly spectacular year of ratings success.

Here they talk to Scott Muller about how they got there, how they stay fresh, their approach to making a great show every day – and are happy to hear that in 2012 they’ve made ratings history in a way no other Sydney breakfast show of the last decade has come close to achieving …

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Kyle : the Raw Interview pt 5

Final day !

Kyle Sandilands is Australia's most controversial media star. He is also one of the most successful.

Now, for the first time ever, Kyle tells all about his radio career - and doesn't hold back. Here on Radio Today he goes into depth with Scott Muller, about:

• the controversies
• his thoughts on the press

• why comedians hate him
• the advice he'd give himself if he could go back in time

• and where he plans to take his career next

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Kyle : the Raw Interview pt 4

In full, over 5 days - every day this week.

Kyle Sandilands is Australia's most controversial media star. He is also one of the most successful.

Now, for the first time ever, Kyle tells all about his radio career - and doesn't hold back. All this week on Radio Today he goes into depth with Scott Muller, about:

• the controversies, and his thoughts on the press

• the advice he'd give himself if he could go back in time
• 
the big factors in the show’s success
• why cash is still king – and how to get more of it (for the listeners)
• the radio rules he threw out years ago
• why comedians hate him
• and where he plans to take his career next !

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