Radio Today

Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

read more

 

 

  Brad March Scott Muller
 

 

 

Published on Published on Monday, 26 March 2012 06:00



Mark Sales(5:03am 26 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller(6:24am 26 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous(8:59am 26 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller(5:07am 27 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller(11:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy(23:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller(7:32am 30 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler(15:16pm 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO(12:49pm 20 May 2012)
Then along came the Voice

 Post Anonymously 

   I am a real live breathing human person

 

102.9 FM Hot Tomato on the Gold Coast has a vacancy for a Breakfast Show Executive Producer. (Maternity Leave Contract) Details.

 

SCA has a vacancy for an Announcer at Hot FM Townsville. Details.

 

91.9 Fresh FM has a vacancy for a Station Manager based in Gladstone. Details.

 

96FM in Perth has a vacancy for an Executive Breakfast Producer. Details.

 

ARN has a vacancy for a Campaign Coordinator based in Brisbane.Details.

 

Fairfax Radio Network has a vacancy for a News Journalist - Part Time based in Sydney. Details.

 

 

RCS has a vacancy for a Managing Director based in ChristChurch. Details.

 

The Barefoot Investor has a vacancy for a Head of Content based in Melbourne. Details.

 

ARN has a vacancy for a Creative Writer based in Brisbane.Details.

 

2EC and Power FM in Bega are looking for a Radio Journalist. Details.

 

 

 

 

 

 

 

Nova Entertainment are looking for Casual Announcers for Nova 96.9 Sydney. Details.

 

 

97.3 Coast FM and 6MM in Mandurah have a vacancy for their Talent Bank.Details.

 

Fairfax Radio Network has a vacancy for a Direct Sales Account Manager based in Perth.  Details

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

SCA has a vacancy for a Breakfast Announcer based in Albury. Details.

 

 

2UE has a vacancy for a Journalist. Details.

 

96.5 Wave FM has a vacancy for a Breakfast Show Producer in Wollongong. Details.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

Brendan Egan has moved and been promoted to a new role with Grant Broadcasters as a Network Producer in their Hub operations. 

 

Cheryl Lardner has moved to Melbourne and joined ARN as Sales Manager of Mix 101.1.

Catherine Sligar is leaving her post at Radio Release® after a nine month stint as Release Coordinator.

 

Beth Krapljanov has landed  her first full-time job in radio at Spirit FM in Broome. Beth recently attended Central Institute of Technology in Perth.

 

Andrew ‘Dunks’ Dunkerley is returning to the position of Program Director with Snow FM and 2XL.

 

Josh Olek is on the move from Snow FM Jindabyne to do nights and production at Wave FM in Wollongong.

Peter Samios is taking up a position as content director at Star FM Dubbo. He was with 2SM in production.

 

 

Lee Stamps has joined KRock Geelong as their new Drive Announcer and Music Director.

 

Jodie Williams is set to join Triple Z in Lismore, NSW.

Kenny Williams has joined the team at Hitz 939 Bundaberg as Music Director and Drive Announcer.

 

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Southern Cross Media
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1.01
-0.25%
Fairfax Media Group
FXJ
0.785
-1.87%
Macquarie Radio Network
MRN
1.14
0.00%
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0.24%
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