Radio Today

Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

read more

 

 

  Brad March Scott Muller
 

 

 

Published on Published on Monday, 26 March 2012 06:00



Mark Sales(5:03am 26 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller(6:24am 26 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous(8:59am 26 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller(5:07am 27 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller(11:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy(23:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller(7:32am 30 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler(15:16pm 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO(12:49pm 20 May 2012)
Then along came the Voice

 Post Anonymously 

   I am a real live breathing human person

 

ARN has a vacancy for a Journalist based in Canberra. Details.

 

3AW and Magic 1278 have a vacancy for a Casual Journalist.  Details.

 

 

 

 

 

 

 

ARN has a vacancy for a Producer for the 3pm Pick Up based in Melbourne. Details.

 

ARN has a vacancy for an Assistant Content Director based in Melbourne. Details.

 

Stagetec Media Group are looking for Casual Engineers based in Sydney. Details.

 

Nova 96.9 Sydney has a role available for a Breakfast Audio Producer. Details.

 

Authentic Entertainment has a role for a Head of Campaign Activations available.  Details

 

Fairfax Radio Network has a vacancy for a Senior Journalist based in Brisbane. Details.

 

3AW and Magic 1278 have a vacancy for a Direct Sales Manager based in Melbourne.Details.

 

Power FM in Nowra has a vacancy for an Announcer. Details.

 

Fresh 92.7 Adelaide are looking for a Breakfast Show.  Details.

 

The Rock in New Zealand has a vacancy for a Promotions Manager.Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

C91.3FM has a vacancy for a Journalist. Details.

 

Mediaworks New Zealand are looking for a Content Director for The Edge, based in Auckland. Details.

 

3AW and Magic1278 have a vacancy for a Direct Sales Account Manager based in Melbourne. Details.

 

 

3CS/Mixx FM in Colac are looking for a new Program Manager. Details.

 

3AW Melbourne has a vacancy for a Breakfast Producer. Details.

 

 

 

Stagetec Media Group has a vacancy for a Level 1 Support Engineer based in Sydney. Details.

 

3AW Melbourne has a vacancy for an Integration Executive.  Details.

 

Deborah Leavitt has been appointed to the position of RN Manager at ABC Radio.
Since March she has been acting manager.

 

Rohan Brown will move into the role of Program Director for Nova 100 in Melbourne. Replacing Brown at Smooth will be Peter Clay.

Clive Dickens is leaving Southern Cross Austereo for the position of Chief Digital Officer at Seven West Media in the New Year.

 

She has been part of the Hobart market for over 20 years and as December rolls around, Kim Napier is leaving the Kim & Dave breakfast show on Heart 107.3. 

 

Amos & Dani are the new Breakfast team for SCA's re-branded hit107 in Adelaide. .

 

Karen Mason has left her role on BayFM's The Morning Crew  in  Geelong

 

After five years as the station’s chief football caller - 3AW Football’s Brian Taylor has called his final game for the station.

 

After working at Magic FM Port Augusta as a breakfast announcer/newsreader for 19 months, Beth Larsen is taking up an announcer position with SCA Hot FM Townsville at the end of October

After six years presenting Classic Breakfast Emma Ayres is hanging up her headphones with ABC Classic FM.

 

Mike Cass is leaving his role as Assistant Group Program Director and Nova 100 Program Director to return to the UK.

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 15.0 (17.1)* SCA
2 Hot Tomato 13.9 (12.3)* HT
3 Sea FM 8.8 (10.9)* SCA
4 triple j 7.6 (8.0)* ABC
5 ABC 91.7 FM 6.6 (5.6)* ABC
6 ABC612 4.2 (4.7)* ABC
7 4RN 2.7 (3.0)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.0 (13.8) ARN
2 Nova 106.9 11.5 (11.7) NovaEnt
3 ABC612 11.5 (10.8) ABC
4Triple M9.69.1) SCA
5 B105 8.6 (9.4) SCA
6triple j8.4(7,5) ABC
7 4KQ 7.6 (8.0) ARN
8 Magic882 5.4 (5.0) Fairfax
9 4BC 4.1 (4.4) Fairfax
  • 10+ overall share Mon-Sun, Survey 6/2014
  • GfK

Perth Ratings

1 Mix 94.5 13.6 (14.2) SCA
2 Nova 93.713.6 (12.4) NovaEnt
3 96FM 10.7 (10.7) Fairfax
4ABC72010.1(10.0) ABC
5 triple j 9.7 (10.3) ABC
6 6PR 9.6 (10.2) Fairfax
7 92.9 7.4 (8.0) SCA
  • 10+ overall share Mon-Sun, Survey 5/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (16.1)* SCA
2 ABC1233 11.1 (12.0)* ABC
3 triple j 10.8 (11.2)* ABC
4 2HD 10.3 (8.8)* BOG
5 NXFM 9.7 (10.3)* SCA
6 New FM 9.3 (8.4)* BOG
7 Classic FM 4.7 (5.1)* ABC
  • 10+ Overall Share Mon-Sun, Survey 2/2014
  • * GfK  Survey 1/2014

 

Adelaide Ratings

1 Mix 102.3 15.2 (15.9) ARN
2ABC891 12.2(10.9) ABC
3Nova 91.9 11,8(10.4)NovaEnt
4 FIVEaa 11.1 (11.4) NovaEnt
5 Triple M 9.1 (9.2) SCA
6SAFM8.5(8.0) SCA
7 Cruise 1323 7.8 (8.7) ARN
8 triple j 6.2 (7.1) ABC
  • 10+ overall share Mon-Sun, Survey 6/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

3AW 13.6 (13.9) Fairfax
ABC 774 11.0 (11.7) ABC
Fox FM 7.8 (7,8) SCA
Gold 7.6(7.2)ARN
Nova 100 7.3(6.8)NovaEnt
Triple M7.1(7.6) SCA
smoothfm 91.5 6.4 (6.6) NovaEnt
Mix 101.1 5.8 (6.2) ARN
  • 10+ share Mon-Sun, Survey 6/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
0.820
-1.80%
Fairfax Media Group
FXJ
0.780
-0.64%
Macquarie Radio Network
MRN
1.14
0.00%
Pacific Star Network
PNW
0.280
0.00%
APN News & Media
APN
0.770
-0.65%
Oceania Capital
OCP
1.42
0.00%
Ten Network
TEN
0.235
-4.08%
Seven West Media
SWM
1.63
0.93%
Seven Group Holdings
SVW
6.88
3.30%
Nine Entertainment
NEC
2.00
-0.25%
Prime Media Group
PRT
0.850
0.00%