Radio Today

Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

read more

 

 

  Brad March Scott Muller
 

 

 

Published on Published on Monday, 26 March 2012 06:00



Mark Sales(5:03am 26 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller(6:24am 26 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous(8:59am 26 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller(5:07am 27 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller(11:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy(23:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller(7:32am 30 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler(15:16pm 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO(12:49pm 20 May 2012)
Then along came the Voice

 Post Anonymously 

   I am a real live breathing human person

 

Nova Entertainment has a vacancy for a Direct Client Executive in Sydney. Details.

 

102.9 Hot Tomato on the Gold Coast has a vacancy for a Breakfast Show Executive Producer on a Maternity Leave Contract. Details.

 

The Hits 90.1 in Wellington has a vacancy for a Local Afternoon Annoucer. Details.

 

 

 

 

 

 

 

NZME has a vacancy for a Head of Digital Media based in Auckland.Details.

 

2GB has a vacancy for a Senior Network Support Engineer. Details.

 

ZM Auckland has a vacancy for an Assistant Content Director.  Details.

 

AFTRS in Sydney are looking for a Radio Lecturer. Details.

 

 

Stagetec Media Group are looking for Casual Engineers based in Sydney. Details.

 

NZME has a vacancy for an Assistant Content Director for The Hits Auckland. Details.

 

KIIS 1065 in Sydney has a vacancy for an Announcer.Details.

 

SCA has a vacancy for an Announcer / Assistant Music Director for Fox FM in Melbourne. Details.

 

Fairfax Radio Network has a vacancy for a News Director for 4BC and Magic 882 in Brisbane. Details.

 

 

SCA are looking for a General Manager in Albany  Details.

 

Fairfax Radio Network has a vacancy for a Sales Co-Ordinator for 2UE Sydney. Details.

 

96Five has a vacancy for a Journalist based in Brisbane.  Details

 

SCA has a vacancy for a Commercial Scheduler based in Sydney. Details.

 

2GB has a vacancy for a Broadcast Tecnician.Details.

 

Wave FM in Wollongong has a vacancy for a Radio Journalist. Details.

 

SCA has a vacancy for a Video Producer based in Melbourne. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

Grant Broadcasters has a vacancy for an Account Manager based on the Sunshine Coast. Details.

 

7HOFM in Hobart has a vacancy for a Sales Manager. Details.

 

 

Stagetec Media Group has a vacancy for a Level 1 Support Engineer based in Sydney. Details.

 

Nova 96.9 Sydney has a vacancy for an Integration Project Manager. Details.

 

Stacey Skaro, 2UE’s Agency Sales Manager for Sydney, has resigned from the Fairfax Radio Network. .

 

Hughesy & Kate will take over the national Drive show on the network ARN Network from January 2015..

 

Karen Halligan is joining SCA for the newly created role of National Commercial and Operations Director

 

After 15 years with 2UE, Greg ‘Brandy’ Alexander is finishing up fulltime with the station to focus on his NRL commitments.

 

Sean Craig Murphy is joining Triple M as Assistant CD and Creative Content Specialist.

 

Merrick Watts is returning to the Triple M Network to head up a new drive show in 2015.

AFTRS Graduate Claire Humphery will be moving to the Snowy Mountains to take on an announcing and production role at Snow Fm. 

 

AFTRS Graduate Brendan Leggett will be moving to 2EC Bega to work as a  Drive Announcer/Production.

 

Brian Taylor is returning to Triple M for the 2015 footy season and will head up a revitalised Sunday line-up. 

3AW and Magic 1278 General Manager Shane Healy is leaving the network November 14.

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 14.3 (15.0)* SCA
2 Hot Tomato 14.1 (13.9)* HT
3 Sea FM 9.5 (8.8)* SCA
4 triple j 9.4 (7.6)* ABC
5 ABC 91.7 FM 6.7 (6.6)* ABC
6 ABC612 3.3 (4.2)* ABC
7 ABC FM 2.9 (2.2)* ABC
  • 10+ Overall Share Mon-Sun, Survey 3/2014
  • * previous survey

 

Brisbane Ratings

1 97.3FM 13.0 (13.0) ARN
2 Nova 106.9 12.9 (11.5) NovaEnt
3 ABC612 9.4 (11.5) ABC
4B1059.0(8.6)SCA
5Triple M8.7(9.6) SCA
6triple j8.0(8.4) ABC
7 4KQ 7.5 (7.6) ARN
  • 10+ share Mon-Sun, Survey 7/2014 (GfK)

Perth Ratings

1 Mix 94.5 14.5 (13.6) SCA
2 Nova 93.713.5 (13.6) NovaEnt
3triple j 10.4(9.7) ABC
4ABC720 9.6(10.1) ABC
5 96FM 9.4 (10.7) Fairfax
6 6PR 8.5 (9.6) Fairfax
7 92.9 8.4 (7.4) SCA
  • 10+ share Mon-Sun, Survey 7/2014 (GfK)

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (15.3)* SCA
2 ABC1233 11.9 (11.1)* ABC
3NXFM 11.6(9.7)* SCA
4New FM10.0(9.3)*BOG
5 triple j 9.9 (10.8)* ABC
6 2HD 9.8 (10.3)* BOG
7 Classic FM 3.9 (4.7)* ABC
  • 10+ Overall Share Mon-Sun, GfK Survey 3/2014

 

Adelaide Ratings

1 Mix 102.3 14.6 (15.2) ARN
2ABC891 11.3(12.2) ABC
3Nova 91.9 11.8(11.8)NovaEnt
4 FIVEaa 11,2 (11.1) NovaEnt
5 Triple M 9.0 (9.1) SCA
6hit107/SAFM8.3(8.5) SCA
7 Cruise 1323 7.6 (7.8) ARN
  • 10+ share Mon-Sun, Survey 7/2014 (GfK)
  • hit107 on-air Oct 20, was SAFM

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

1 3AW 12.2 (13.6) Fairfax
2 ABC 774 11.6 (11.0) ABC
3 Fox FM 8.5 (7,8) SCA
4Nova 100 7.8(7.3)NovaEnt
5Gold 7.2(7.6)ARN
6smoothfm 91.5 7.2(6.4)NovaEnt
7Triple M6.7(7.1) SCA
8 Mix101.1 6.0 (5.8) ARN
  • 10+ share Mon-Sun, Survey 7/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.00
0.00%
Fairfax Media Group
FXJ
0.740
-2.63%
Macquarie Radio Network
MRN
1.18
0.00%
Pacific Star Network
PNW
0.300
0.00%
APN News & Media
APN
0.760
-1.30%
Oceania Capital
OCP
1.27
0.00%
Ten Network
TEN
0.245
-5.77%
Seven West Media
SWM
1.60
0.00%
Seven Group Holdings
SVW
6.17
0.49%
Nine Entertainment
NEC
2.02
0.00%
Prime Media Group
PRT
0.880
-1.12%