Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

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  Brad March Scott Muller
 

 

 




Mark Sales(18:03pm 25 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller(19:24pm 25 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous(21:59pm 25 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller(18:07pm 26 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller(0:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy(12:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller(20:32pm 29 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler(4:16am 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO(1:49am 20 May 2012)
Then along came the Voice

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Recent Comments

 

 

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

 

  NewstalkZB 15.2 (13.5) NZME
  The Breeze 9.3 (12.9) Mediaworks
  The Hits 6.3 (7.6) NZME
  ZM 8.0 (7.8) NZME
  The Sound 7.1 (5.1) Mediaworks
  The Rock 4.8 (6.7) Mediaworks
  The Edge 7.0 (6.5) Mediaworks
  Coast 6.8 (6.3) NZME
  • 10+ share, Survey 1/2016 (Brackeys Survey 2/2015)

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

 

  2GB 12.2 (11.8) MRN
 ABC 702 9.5 (9.3) ABC
  WSFM 7.6 (6.2) ARN
  TRIPLE M 6.0 (6.5) SCA
 KIIS 1065 8.0(8.1) ARN
 smoothfm 95.3 9.6 (9.1) NE
 Nova 96.9 7.0(8.1)NE
 triple j6.1(5.8) ABC
         
  • 10+ share Mon-Sun, Survey  5/2016

 

Perth Ratings

  Mix 94.5 14.4 (15.3) SCA
  Nova 93.7 12.9 (13.2) NE
  96FM 8.1 (8.4) ARN
  triple j 10.2 (10.2) ABC
 ABC7208.7(8.9)ABC
  hit 929 10.9 (10.9) SCA
  6PR 7.8(7.6)MRN
  6IX 4.6 (4.3) CAP
         
  • 10+ share Mon-Sun, Survey 5/2016
 
 

 

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

  3AW 14.4 (14.8) MRN
  ABC 774 10.5 (10.5) ABC
  Gold 8.6 (7.9) ARN
  Triple M 7.4 (7.9) SCA
  Fox FM 8.6 (9.7) SCA
  smooth935 7.8 (7.2) NE
  KIIS 101.1 5.3 (5.1) ARN
 Nova 100 6.8(6.1)NE
  • 10+ share Mon-Sun, Survey 5/2016
 

 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

 

  Newstalk ZB 10.7 (11.7) NZME
  More FM 16.8 (14.3) Mediaworks
  The Breeze 10.2 (10.8) Mediaworks
  The Rock 8.3 (11.0) Mediaworks
  The Edge 7.7 (7.4) Mediaworks
  The Sound 10.8 (9.2) Mediaworks
  The Hits 3.7 (4.3) NZME
  • 10+ share, Survey 1/2016 (Brackets Survey 2/2014)

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015

 

Brisbane Ratings

 

 97.3FM12.1(11.7)ARN
 Nova 106.9 14.4(13.7)NE
 ABC6128.5(9.5) ABC
  4MMM 9.5 (8.7) SCA
 hit105.3 10.1(10.1) SCA
  4KQ 9.0 (8.5) ARN
  TRIPLE J 8.2 (8.1) ABC
  4BC 4.6 (5.0) MRN
 Magic 882 2.8(2.7) MRN
         
  • 10+ share Mon-Sun, Survey 4/2016
 
 

 

Auckland Ratings

  Newstalk ZB 13.6 (13.7) TRN
  Coast  8.8 (9.4) TRN
  The Edge 6.6 (6.6) Mediaworks
  The Sound 5.7 (5.7) Mediaworks
  The Breeze 7.1 (7.1) Mediaworks
  The Hits 5.7 (4.3) TRN
  ZM 4.7 (4.7) TRN
  Mai FM 6.8 (5.2) TRN
  • 10+ share, Survey 1/2016 - In Bracket Survey 2/2014

Adelaide Ratings

 

  Mix 102.3 14.5 (12.6) ARN
 Nova 91.9 9.9 (11.2) NE
  FIVEaa 11.3 (11.6) NE
 ABC89110.9(11.0) ABC
  Cruise 8.2 (8.0) ARN
  Triple M 9.7 (9.3) SCA
  hit107 9.1 (9.1) SCA
 triple j 4.9 (5.4) ABC
  • 10+ share Mon-Sun, Survey 5/2016 (GfK)
 

 

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.59
0.00%
APN News & Media
APN
3.44
0.00%
Fairfax Media
FXJ
0.940
0.00%
Macquarie Radio
MRN
0.935
0.00%
Pacific Star Network
PNW
0.250
0.00%
Oceania Capital
OCP
1.85
0.00%
Ten Network
TEN
1.29
0.00%
Seven West Media
SWM
0.720
0.00%
Nine Entertainment
NEC
0.960
0.00%
Prime Media
PRT
0.265
0.00%

 
 
 

 

 

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