Radio Today

Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

read more

 

 

  Brad March Scott Muller
 

 

 

Published on Published on Monday, 26 March 2012 06:00



Mark Sales (5:03am 26 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller (6:24am 26 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous (8:59am 26 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller (5:07am 27 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller (11:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy (23:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller (7:32am 30 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler (15:16pm 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO (12:49pm 20 May 2012)
Then along came the Voice

 Post Anonymously 

   I am a real live breathing human person

Hope 103.2 Sydney are looking for On-Air Talent. Details.

 

 

Mix 104.9 in Darwin has a vacancy for a Drive Announcer. Details.

 

Universal Music Group are looking for a Head of Radio - Australian Artists based in Sydney.Details.

 

ARN Melbourne has a vacancy for a Journalist. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

ARN Brisbane has a role available for a Campaign Specialist. Details.

 

Nova 96.9 Sydney are looking for a Music Director. Details.

 

 

Brendan Englebrecht is now the the Albury Content Director/Hub Operations Manager for SCA.

Alison Donnellan has been appointed Assistant Content Director at SCA's Albury Hub.

 

After 32 years at 2ST, Graham French is retiring from the newsroom at the station.

 

Tricia Duffield has been appointed as News Director of Grant Broadcasters 2ST & Power FM.

Dylan Finch is joining the team at Super Radio Network's Gem FM and 2NZ both On-Air and in production role.

Simon Takla has joined Star FM Shepparton on breakfast with Stacey June. Simon was 2014 AFTRS graduat

 

Max Dudley is leaving hit107 Adelaide as EP of the Amos & Dani show. From March 2, he will be in Sydney as Producer of The Grill Team on Triple M.

After 23 years with the ABC, Colin Denovan is leaving after taking a redundancy

 

Gill Stewart has resigned as General Manager of The Radio Bureau in New Zealand. 

“Dangerous” Dave Williams is moving to be anchor of The Rush Hour with James Brayshaw & Billy Brownless on Triple M Melbourne. 

Adelaide Advertisers

1. Coles Coles Group Ltd (Wesfarmers Ltd)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Ford Ford Motor Company Of Australia Ltd
4. UFC Fight Night - Miocic Vs Hunt Zuffa, LLC
5. Future Music Festival Frontier Touring Co Pty Ltd / Future Music Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Ford Ford Motor Company Of Australia Ltd
5. Australian 4x4 & Marine Expo Explore Australia Exhibitions Pty Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. beyondblue Anxiety & Depression Awareness (ADA) Beyond Blue Ltd
4. Ettalong Diggers Ettalong Diggers
5. Lizotte's Restaurant Lizotte's Pty Ltd

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Inspirations Paint Inspirations Paint Store (Holdings) Ltd
4. Home Solution Metricon Homes Pty Ltd
5. Gold Coast Titans Gold Coast Titans

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Ford Ford Motor Company Of Australia Ltd
5. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Joyce Mayne Harvey Norman Holdings Ltd
4. Finance Ezi Finance Ezi Pty Ltd
5. Schnitzel Boss Schnitzel Boss

Perth Advertisers

1. Coles Coles Group Ltd (Wesfarmers Ltd)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Telstra Thanks Telstra Corporation Ltd
4. Ford Ford Motor Company Of Australia Ltd
5. Minkz Furniture & Homewares Minkz Furniture & Homewares

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Brydens Brydens
4. Masterton Homes Masterton Homes Pty Ltd
5. Ford Ford Motor Company Of Australia Ltd

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 14.3 (15.0)* SCA
2 Hot Tomato 14.1 (13.9)* HT
3 Sea FM 9.5 (8.8)* SCA
4 triple j 9.4 (7.6)* ABC
5 ABC 91.7 FM 6.7 (6.6)* ABC
6 ABC612 3.3 (4.2)* ABC
7 ABC FM 2.9 (2.2)* ABC
  • 10+ Overall Share Mon-Sun, Survey 3/2014
  • * previous survey

 

Brisbane Ratings

1 Nova 106.9 13.5 12.9) NovaEnt
2 97.3FM 12.3 (13.0) ARN
3 B105 9.7 (9.0) SCA
4 Triple M 8.8 (8.7) SCA
5 triple j 9.0 (8.0) ABC
6 ABC612 8.5 (9,4) ABC
7 4KQ 7.1 (7.5) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Perth Ratings

1 Mix 94.5 13.8 (14.5) SCA
2 Nova 93.7 12.6 (13.5) NovaEnt
3 triple j 11.0 (10.4) ABC
4 96FM 10.2 (9.4) Fairfax
5 ABC720 9.6 (9.6) ABC
6 92.9 8.2 (8.4) SCA
7 6PR 7.3 (8.5) Fairfax
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (15.3)* SCA
2 ABC1233 11.9 (11.1)* ABC
3 NXFM 11.6 (9.7)* SCA
4 New FM 10.0 (9.3)* BOG
5 triple j 9.9 (10.8)* ABC
6 2HD 9.8 (10.3)* BOG
7 Classic FM 3.9 (4.7)* ABC
  • 10+ Overall Share Mon-Sun, GfK Survey 3/2014

 

Adelaide Ratings

1 Mix 102.3 15.5 (14.6) ARN
2 FIVEaa 11.4 11.2) NovaEnt
3 Nova 91.9 11.2 (11.8) NovaEnt
4 ABC891 10.0 (11.3) ABC
6 hit107 8.1 (8.3) SCA
7 Cruise 1323 8.1 (7.6) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)
  • hit107 on-air Oct 20, was SAFM

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Company Stock ID Price Change
Southern Cross Media
SXL
1.10
-0.90%
Fairfax Media Group
FXJ
0.950
-1.55%
Macquarie Radio Network
MRN
0.960
-1.54%
Pacific Star Network
PNW
0.320
0.00%
APN News & Media
APN
0.980
0.00%
Oceania Capital
OCP
1.25
0.00%
Ten Network
TEN
0.235
-2.08%
Seven West Media
SWM
1.60
1.92%
Seven Group Holdings
SVW
7.35
-0.68%
Nine Entertainment
NEC
2.11
0.00%
Prime Media Group
PRT
0.900
3.45%