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Who is the Greatest Programmer in Australia in 2012?

Brad March & Scott Muller outline who and why.

Think inside the box. Brilliant basics and exceptional execution.

For practical, actionable points you can apply today to increase audience, monitor this station and its shows, and adapt everything you can to your own.

Being a media professional means being a career-long professional student of standout programming content, exceptional execution, and strategy. There are some excellent radio stations, programmers, and talent across Australia and internationally.

This article is not about them.

When you’re in radio it’s hard not to be radio-obsessed. Yet there’s much to be learned from beyond radio - cinema, television, online, and digital - all provide great examples, innovations, and minds to learn from.

And when we look for lessons from other media in Australia, right now this one is the monster.

Here are 10 reasons why they’re the best in Australia.

1) It’s about The Audience. It’s never about them.

2) It’s about Attention to Detail.

3) It’s about Reset! Reset! Reset!

4) It’s about Recycling.

5) It’s about Truly Outstanding Creative.

6) It’s about Brilliant Talent.

7) It’s about Promoting the Hell Out of It.

8) It’s about Clear Character Definition – In An Instant!

9) It’s about Success Breeding Success.

10) It’s about The Long Term.

Monitor this station carefully, take action points, and – most importantly – actually do them. Your station will be noticeably better. Immediately. Your ratings will go up. No question.

read more

 

 

  Brad March Scott Muller
 

 

 

Published on Monday, 26 March 2012 06:00



Mark Sales(5:03am 26 Mar 2012)
And yet my household watches nothing - nadda, nil, zippo - on Channel 7.

Go figure...
Scott Muller(6:24am 26 Mar 2012)
Like it says, Mark - being #1 doesn't mean that over 90% of the population isn't watching or listening (see first point - it's all about the audience)
Anonymous(8:59am 26 Mar 2012)
Exactly. No one in my friendship group outside of work listens to 2Day, but it's still the solid number one FM leader. 'One person surveys' are dangerous.
Scott Muller(5:07am 27 Mar 2012)
Thanks for all the emails and linkedin messages, particularly from within the Seven Network. Without giving away identities, these lines summarise that combined feedback...

"Loved it - spot on. You picked up many key things that make Seven different. It's all about planning. And attention to detail. And creating stronger ideas than competitors. And Planning, planning, planning!"

Seems Seven does a lot planning.
Scott Muller(11:44am 28 Mar 2012)
Since we posted this, Seven's MKR Grand Final took 2.8 million viewers, all of the night's top 6 shows were on Seven, and they won the top 4 spots in all major demos. No small feat. Hats off to 'em (again).
Sean Craig Murphy(23:03pm 29 Mar 2012)
Seriously brilliant article.
Scott Muller(7:32am 30 Mar 2012)
Thanks, Sean - appreciate the feedback.
keith fowler(15:16pm 30 Mar 2012)
Scott and Sean..the beginnings of a bromance or promance :-)
CAMPO(11:49am 20 May 2012)
Then along came the Voice

 Post Anonymously 

   I am a real live breathing human person

SCA has a vacancy for a Commercial Scheduler in Sydney. Details

 

 

7HO FM are looking for a Sales Manager. Details.

 
 
 
 

NZME has a vacancy for a Content Director - Hokonui  Details

 

 

 

SCA are looking for an Assistant Content Director in Albury across Star FM and The River. Details.

 

ARN is looking for a Traffic Executive based in Sydney.. Details.

SCA are looking for an Announcer in Coffs Harbour. Details.

 

Macquarie Radio Network has a vacancy for a Police Reporter in Melbourne. Details.

 

 

 

 

 

 

 

7HO has a vacancy for a Promotions Manager. Details

 

Nova 96.9 has a vacancy for a Casual Announcer. Details.

 

 

 

6PR has a vacancy for a Casual Producer. Details.

 

Grant Broadcasters has a vacancy for a Client Manager on the Sunshine Coast. Details.

 

 

2ST and 94.9 Power FM are looking for a Program and Content Director.Details.

 

 

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Nova Entertainment has a vacancy for a Senior Brand Integration Manager.. Details.

 

 

ABC Local Radio are looking for 2 Local Content Managers, one in Sydney and one in Melbourne. Details.

 

Tasmanian Broadcasters has a vacancy for a Producer based in Launceston. Details.

 
 
 
 

K-Rock and Bay FM are looking for a Journalist / Newsreader on a 12 month contract. Details.

Macquarie Radio Network has a vacancy for a Creative Writer based in Melbourne. Details.

 

 

 

 

 

 

 
 
 

Grant Broadcasters has a vacancy for a Broadcast Engineer based in Cairns. Details.

 

 

 

 

 

 

 

 

 
 
 

KIIS 101.1 Melbourne are looking for a Breakfast Audio Producer. Details.

Recent Comments

Wayne McClean has been appointed Content Manager/Music Director for 96FM. Wayne will head up the content team at the station.

 

 

Tommy Jackett joins the Melbourne digital team as the Digital Content Producer 

 

 

 
 
 

Geoff Watts at 96FM is moving into a new position as Content and Marketing Specialist.

 

 
 

Perth radio legend Gary Shannon has joined  6IX.

 
 

Alison Donnellan is heading to Triple M Brisbane as their new Operations Manager.

 

Creina Chapmanis joining SCA as Head of Regulatory Affairs and Corporate Communications.

 

 
 
 

Rabbit is making the move to the Central Coast and will be joining Star 104.5’s breakfast show with Craig and Mandy.

 
 
 

96FM Content Director Brad McNally’s position has been made redundant. ARN confirmed his departure after close to a five year stint.

After close to 30 years with the company and five years in charge of Australia’s largest commercial radio group, Craig Bruce has departed Southern Cross Austereo as Group Content Directo

 

 

 

 
 
 
 

Oscar Gordon is the new Executive Digital Content Producer for both KIIS 1065 / KIIS 101.1. 

 
 
 
 

Nathan Soulsby has re-joined Nova Entertainment as their new Music and Commercial Partnerships Manager.


 

 

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