Apology and Retraction re: My Previous Comments About smooth fm

Three years ago I made a bold and rash statement about smooth fm’s chances of being number one.  It turns out I was wrong, unforgivably wrong.

I now have to live with the fact that, for the rest of my life, those rash words cannot be unwritten.

All I can do now is say this.

I apologise.  Unreservedly.  Wholeheartedly.  And with tongue firmly in cheek.   

To try to make amends, here I publicly admit where I went so wrong about smooth fm…

In June 2012 when smooth fm launched, I predicted – right here on RadioToday - that the station would go to #1 (FM) in Sydney within three years. 

Big mistake.

Because here we are.  smooth is #1 in Sydney.  And it’s 3 years later.

And 2 months.

Once again, I apologise for getting it wrong. Client execs can’t forecast budgets accurately if programmers like me can’t forecast ratings accurately.  I was out by two month’s worth of their sales bonuses.   And, as has been angrily pointed out to me by sales execs in the past: the BMW may be the ultimate driving machine but it cannot pay itself off without monthly sales bonuses.

So, again: I’m sorry.  It was a rookie mistake, and not something you should have to expect from me.  I have no excuse. As my penance, you can remind yourself of my slightly inaccurate prediction, here 


Scott Muller is a Director of Radio Today.  Previously he led Nova to #1, turned around Capital Radio London, and oversaw programming across the UK’s Mix Network of 35 stations.  He is Director of MBOS Consulting. 

Click here to contact him.



Matt(4:38 25 Aug 2015)
That's pretty f**king accurate! Can I have next week's Lotto numbers?
Adam (9:19 25 Aug 2015)
Oh my god this is blatent self promotion for a radio today board member ! Not good lets give this site some credibility ! Shore this won't get posted !
Scott Muller(22:29 25 Aug 2015)
Thanks for your kind words, Adam. Although it's probably better to call it "blatant self-deprecation" rather than "blatant self-promotion" given there's no value in promoting to the world that I can predict the obvious - "tah dah next year Christmas will be in December” - and still get it wrong by a couple of months. That was kind of the point.

Given your passionate interest, Adam, and to set the record straight for you ...

Adam, the first public prediction of Smooth's success that I can recall was on a panel at the Commercial Radio Australia conference in 2008. On that panel, when asked, “what would you do with an FM license in Sydney and Melbourne?”, Greg Smith and Rod Muir each said they’d do Soft-AC (i.e., Smooth's format). It was the obvious choice for Sydney and Melbourne, they said. Gap in those markets the size of the Ozone layer, they said. No direct format competition, they said. Virtually guaranteed to go to #1, they said.

Adam, sure the format was discussed long before 2008 - behind closed doors and in corridors and so on - but that was the first time I remember it being seriously debated in such a public forum. Effectively it was the first public prediction of Smooth's future ratings success. Hats off to Rod and Greg for being so right - and that was 4 years before the station launched!

And, once again, congratulations to NE, Cath, Paul, and everyone at Smooth for doing such a great job in going from launch to #1 in just 3 years. Spectacular achievement.
brett(0:53 26 Aug 2015)
one survey at number one doesnt make you a dominant force.

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