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Alexa Stats
 
It has been pointed out that another site is quoting Alexa stats to claim readership numbers. Embarrassing, given Alexa is regarded as 'junk stats' by pretty much everyone. 
 
At the bottom of this page we'll outline the facts on why Alexa stats are completely dodgy and why no reputable company quotes them.
 
 
 
           
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    Radio Sport / Newstalk ZB has a vacancy for a Sports Journalist. Details   11 October
    KIIS 1065 has a vacancy for a Producer on The Kyle and Jackie O Show. Details   7 October
    Macquarie Media has a vacancy for a Panel Operator, Nights with Steve Price - Sydney. Details   asap
    SCA has a vacancy for a Producer / Editor Prep-Air. Details.   10 October
    SCA has a vacancy for an Announcer - Bunbury. Details.   17 October
    Tasmanian Broadcasters has a vacancy for a Talkback Producer. Details   asap
    SCA has a vacancy for an Announcer / Operations. -Triple M Brisbane. Details.   9 October
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    96.5 FM has a vacancy for a Content Director. Details   15 October
    Canberra FM has a vacancy for a Studio Technician. Details   30 September
    SCA has a vacancy for a Breakfast Announcer - Merredin WA. Details.   10 October
    Grant Broadcasters has a vacancy for a Digital Content Manager - Geelong. Details   asap
    SCA has a vacancy for a General Manager - Mackay. Details   30 September
   

SCA has a vacancy for a Casual Journalist - Brisbane. Details 

  30 September
    Grant Broadcasters has a vacancy for a Broadcast Engineer - South Australia. Details   asap
    Light FM has a vacancy for a Casual Announcer. Details   30 September
    Nova Entertainment has a vacancy for an Executive Producer for Kate,Tim and Marty. 12 month maternity leave role. - Sydney. Details   30 September
    Chilli FM has a vacancy for a Breakfast Personality. Details.   asap

 

 

Why Alexa Stats are Junk Stats

Alexa gets their rankings from the Alexa Toolbar, which people install into their browsers and it tracks their activity on the Internet. Notably, it only tracks people who have installed the Alexa Toolbar, which is a fraction of internet users; and most of those being people with a vested interest in artificially inflating figures.

Worse yet, Alexa's Toolbar is considered 'Adware' or 'Trackware' by both MacAfee and Symantec and both recommend against installing it.

So put bluntly. Alexa is junk, the stats are junk.

Radio Today has been made aware that the Radio Info site is quoting Alexa figures. Given the above, it's at best a long bow to draw, and at worst it's misleading and unprofessional. Either way it's flawed.

Our view would be to treat these figures with the disdain that 99.9% of businesses do. 

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