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Alexa Stats
 
It has been pointed out that another site is quoting Alexa stats to claim readership numbers. Embarrassing, given Alexa is regarded as 'junk stats' by pretty much everyone. 
 
At the bottom of this page we'll outline the facts on why Alexa stats are completely dodgy and why no reputable company quotes them.
 
 
 
           
 Employer  Role    
           
    SCA has a vacancy for an Announcer - Hot FM - Townsville. Details.   28 December
    I98 FM has a vacancy for a Casual Journalist. Details   asap
    RCS has a vacancy for Customer Support. Details.   31 December
    Canberra FM has a vacancy for a Journalist, 12 month maternity leave. Details   16 December
    SCA has a vacancy for an Announcer - Albury. Details   22 December
   

SBS PopAsia has a vacancy for a Music Producer - Sydney. Details.

  asap
    Nova Entertainment has a vacancy for a Casual Programming Assistant - Nova 91.9 Adelaide. Details   asap
    Capital Radio Network has a vacancy for an Announcer / Music Director for 2XL and 3GG. Details   asap
    Nova Entertainment has a vacancy for an Agency Sales Manager - Melbourne. Details.   15 December
    2ST and Power 94.9 FM has a vacancy for a Sound Producer. Details.   asap
    7XS has a vacancy for a Breakfast Announcer. Details   asap
    Macquarie Media are looking for Integration Executives for Sydney and Melbourne. Details   7 December
    5RM and Magic 931 are looking for a Creative Copywriter and Announcer. Riverland S.A. - Details   12 December
    Magic 931 are looking for a Breakfast Co Host / Journalist.- Riverland S.A. Details   12 December
    7HO has a vacancy for a Breakfast Announcer. Details.   asap
    RCS has a role available for a Customer Service for the Aquira program. Details.   16 Dec.
    NG Media has a vacancy for a Radio Trainer / Coordinator. Ngaanyjarra Lands - WA Details   asap
    Nova Entertainment are looking for Announcers for the Talent Bank - Sydney. Details   14 December
    2EC and Power FM has a vacancy for an Account Manager - Merimbula. Details   asap
    Nova Entertainment has a vacancy for a Senior Producer for Fitzy & Wippa. - Sydney. Details   asap
    Nova Entertainment has a vacancy for a Senior Campaign Development Manager. Brisbane.  Details   asap

 

 

Why Alexa Stats are Junk Stats

Alexa gets their rankings from the Alexa Toolbar, which people install into their browsers and it tracks their activity on the Internet. Notably, it only tracks people who have installed the Alexa Toolbar, which is a fraction of internet users; and most of those being people with a vested interest in artificially inflating figures.

Worse yet, Alexa's Toolbar is considered 'Adware' or 'Trackware' by both MacAfee and Symantec and both recommend against installing it.

So put bluntly. Alexa is junk, the stats are junk.

Radio Today has been made aware that the Radio Info site is quoting Alexa figures. Given the above, it's at best a long bow to draw, and at worst it's misleading and unprofessional. Either way it's flawed.

Our view would be to treat these figures with the disdain that 99.9% of businesses do. 

Radio Today is the most widely read, and largest, radio industry website in Australia and New Zealand, we look forward to helping you to find the great person for any role you might have available.

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Drop Jay a line with the role, or roles, you need filled This email address is being protected from spambots. You need JavaScript enabled to view it. and we will get your message to the radio industry quick smart.