Radio Today

4BH's new name is......?

Late last week Brisbane's 4BH announced they were renaming the station...

"We’ve been going through a naval gazing experience. We’ve taken a real hard look at ourselves by a process of reflection and even meditation through the prism of 80 years of Entertainment in Brisbane from 1932 to 2012."

This morning Michael Price announced their new name to be.....4BHyundai.

To celebrate, they are giving away a New Generation Hyundai i30.

A press release from the station says "the station rebranding (4BHyundai) will be on-air for this week."

Hear the change over to the new name....

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


or hear it here

Have your say below or vote on what you think of the new name in our poll here

Published on Published on Monday, 24 September 2012 07:21



Anonymous(8:00am 24 Sep 2012)
Well first I double checked to make sure it wasn't April 1.

Then I realised it's just taking naming rights to an all new low by cheapening a historical and legacy callsign/brand. Sure, give away a car, promote the car's brand, but don't do it at the expense of your own station.

4BH might play 'The best songs of all time' but that's 'The worst name of all time' resulting from 'The worst sales decision of all time'.

They haven't just sold the name, they've sold their soul.

LAME.
Anonymous(8:35am 24 Sep 2012)
Reminds of when Triple M (about six years back) announced they were changing - only to become U2 FM for a day to celebrate U2's concerts...
Anonymous(8:51am 24 Sep 2012)
It's official. This industry has become an absolute joke.

At least the Sales department will be happy.
Anonymous(9:32am 24 Sep 2012)
Enjoyed hearing the montage of old jingles, but does anyone have a copy of the "Top Dog Radio" jingles used by 4BH or any other station in the mid 1960s?
They were unique, but seem to have disappeared in the sands of time like most other radio memorabilia.
Andrew(9:40am 24 Sep 2012)
also 2UE did it a while back becoming 2 U Wii for a day
Anonymous(10:31am 24 Sep 2012)
I listened this morning with a sense of (slight) anticipation to hear the new name. Underwhelming is probably the best description - along with disappointing, silly and absurd It must be a joke - not something to be taken seriously!

I think 4BeHideous is my reaction.
Anonymous(11:14am 24 Sep 2012)
This is crazy to change the branding - particularly when the product is not being changed. It will not go down well with the demographic who support 4BH.
Anonymous(11:48am 24 Sep 2012)
4BH management obviously need to have a look at themselves through a process of reflection...
I agree with all of the above comments. What a joke.
Jason McLean(12:22pm 24 Sep 2012)
I'm just wondering if the name is for this week only....if so, not a bad sales/promotion campaign which would bring good revenue for the station. If it's for the long term, well I can't agree with that. It would cheapen the 4BH heritage/brand and sound a bit silly really. Then again, could it be a sign of the times with other stations in future to follow suit? I'm sure companies like Hyundai would pay a handsome sum for such naming rights. There is a precedence, especially with sports stadiums. Nobody could have imagined Lang park in Brisbane would become 'Suncorp Stadium'.
Richard(12:24pm 24 Sep 2012)
Big brand COKE can use YOUR name to brand themselves. How is this different?
Grace Moore(12:25pm 24 Sep 2012)
I immediately heard the new name and starting turning the dial to find another station. I absolutely hate the thought that we are getting ads every time the radio ID is announced.
Everything else is going belly up - why not my favourite station.
Anonymous(12:53pm 24 Sep 2012)
Disgusting! As if it isn't bad enough to have Prius ads built into most Bones episodes, now it's 4BHyundai...what the...? Am I still in Australia or was I teleported to Korea in the night?
Ray(13:19pm 24 Sep 2012)
Yet another crazy short sighted decision taken by Fairfax.
Jay(13:41pm 24 Sep 2012)
The name looks cool on paper but sounds garbage on-air.. at leat 2 U Wii -sounded- like 2UE. 4 Bee Haitch doesn't sound anything like 4 Bee Hyundai.

I understand other stations have done it in the past, but its a sad day for radio when a station has to ditch it's branding - the most important thing a radio station has grasp off - and sell that branding and name to a company. Sad.
Anonymous(13:46pm 24 Sep 2012)
This is what happens when you let the sales department take control of programming...one of the biggest no-nos in my book.
Anonymous(14:47pm 24 Sep 2012)
I think it's a great promotion. It made me wonder over the weekend what was happening and I tuned in this morning to see what was going on. Anyone bagging this should get with the times. It's a bit of fun and obviously the promotions team have been a bit more creative rather than doing just the usual promotions that keep repeating themselves.
Well done!
Anonymous(16:57pm 24 Sep 2012)
I think it's a good promotion - there is a car to give away!! It's a bit of fun & something different!
Anonymous(18:55pm 24 Sep 2012)
Sounds like anonymous @ 2.47 and 4.57 work for the station, well done on backing up and writing positively about your radio station but I really think this is a bad sales integration... It doesn't even flow as a name.
Anonymous(20:32pm 24 Sep 2012)
It's different and a bit of fun... I have no drama with it!
Brian(22:10pm 24 Sep 2012)
I'm disgusted.. what an absolute joke. So cheap and tacky. I for one won't be able to listen until it's over. I can't bear trying to hear the announcers struggle to even say such a dumb name.
EPIC FAIL.. such a shame that after 80 years that station is reduced to such a cheap stunt.
When will they realise the station brand is valuable.
Damien(6:39am 25 Sep 2012)
The disappointment of this campaign, I believe, comes from the build up. It was built up as if a significant piece of radio history was being made, which of course generated great interest. So when it becomes revealed that its actually just a marketing stunt to push a clients product than naturally people will feel ripped off - it's the feeling you get from being deceived.
If you want to do some gimmicky promotion, great!! Gimmicks and promos are an essential part of commercial radio - but be honest about it. Listeners hear through fake, and nothing stinks more than a lame 'promise you this - but deliver you that' stunt.
And everybody loses - not only has my respect for 4BH dropped, but i'm not overly warmed to Hyundai either.
Anonymous(22:32pm 26 Sep 2012)
I think Damien is right. It's bad for both the station and Hyundai. I'm grating my teeth every time I hear the ridiculousness of it being spoken by the announcer.

And being force-fed a brand name every time the station is ID'd actually turns me off the brand.

Epic fail. Words can't express how much I hate it, as a listener.

I've switched to 4KQ for the week - maybe longer!

 Post Anonymously 

   I am a real live breathing human person

 

SCA has a vacancy for a Social Media Strategist based in Melbourne.  Details

 

4BC and Magic 882 in Brisbane has a vacancy for a News Journalist. Details.

 

2GB has a vacancy for a Senior Network Support Engineer. Details.

 

98five Sonshine FM has a vacancy for a Content Director based in Perth. Details.

 

Crocmedia has a vacancy for a Commercial Director. Details.

 

SCA are looking for a Journalist/Newsreader at Triple M & SAFM Adelaide. Details.

 

4 People Media in Melbourne are looking for a National Sales Account Executive. Details.

 

2UE has a vacancy for an Associate Program Producer. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

 

6PR has a vacancy for a Breakfast Producer. Details.

 

6IX has a vacancy for an Audio Producer. .Details.

 

2GB has a vacancy for a Broadcast Technician. Details.

 

Smooth FM are looking for Casual Announcers for Sydney and Melbourne. Details.

 

Josh McCabe is leaving SAFM to take up the role of Music Director at Nova 93.7 in Perth

 

Chris Bean has left RCS Australia for a new role as Vice President IT for RCS in New York.

 

Heidi Roberts is the new Assistant Breakfast Producer at 92.9 Perth.

 

 

Group CEO of Mediaworks, Sussan Turner, has resigned.

 

 

Steve Rowe has resigned from 7HOFM to return to New Zealand.

 

Graham Hasler, VIP Relationship Manager at Light FM Melbourne, has left the station.

 

Todd Gray is now Announcer/ Floater at Redwave Media in Perth

 

 

Former MCM Head Simon Joyce as joined 'Brand New Media' overseeing Australia & New Zealand.

 

Jamie McTavish is Authentic Entertainment’s (formerly MCM) new Creative Director

 

Simon Love is leaving radio and 3AW in late July to join Sky News as a journalist in Melbourne

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 17.1* (15.1)** SCA
2 Hot Tomato 12.3* (13.4)** HT
3 Sea FM 10.9* (14.5)** SCA
4 triple j 8.0* (9.1)** ABC
5 ABC 91.7 FM 5.6* (5.3)** ABC
6 ABC612 4.7* (3.9)** ABC
7 4RN 3.0* (2.8)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Brisbane Ratings

1 97.3FM 15.3 (13.9) ARN
2 Nova 106.9 11.6 (12.8) NovaEnt
3 B105 10.1 (10.6) SCA
4 Triple M 9.3 (8.6) SCA
5 ABC612 9.2 (9.2) ABC
6 4KQ 7.3 (6.8) ARN
7 triple j 7.2 (8.0) ABC
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Perth Ratings

1 Mix 94.5 15.1 (14.5) SCA
2 Nova 93.7 11.8 (11.4) NovaEnt
3 96FM 11.1 (10.6) Fairfax
4 ABC720 10.6 (11.0) ABC
5 triple j 9.7 (11.7) ABC
6 92.9 9.3 (8.5) SCA
7 6PR 9.0 (7.9) Fairfax
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 16.1* (18.7)** SCA
2 ABC1233 12.0* (10.2)** ABC
3 triple j 11.2* (10.7)** ABC
4 NXFM 10.3* (16.7)** SCA
5 2HD 8.8* (9.9)** BOG
6 New FM 8.4* (9.9)** BOG
7 Classic FM 5.1* (3.0)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Adelaide Ratings

1 Mix 102.3 16.3 (16.7) ARN
=2 Nova 91.9 10.8 (11.7) NovaEnt
=2 ABC891 10.8 (10.7) ABC
3 FIVEaa 10.6 (11.3) NovaEnt
4 Triple M 9.1 (9.4) SCA
5 Cruise 1323 8.5 (7.9) ARN
6 triple j 7.6 (6.8) SCA
  • 10+ overall share Mon-Sun, Survey 4/2014
  • GfK

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Melbourne Ratings

1 ABC 774 13.1 (12.3) ABC
2 3AW 12.8 (12.5) Fairfax
=3 Gold 7.6 (8.8) ARN
=3 Triple M 7.6 (6.9) SCA
4 Fox FM 7.2 (6.9) SCA
5 Mix 101.1 7.1 (7.1) ARN
=6 Nova 100 6.7 (6.9) NovaEnt
=6 smoothfm 91.5 6.7 (6.9) NovaEnt
  • 10+ share Mon-Sun, Survey 4/2014 (GfK)

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.21
-1.63%
Fairfax Media Group
FXJ
0.900
-2.17%
Macquarie Radio Network
MRN
1.12
0.00%
Pacific Star Network
PNW
0.310
0.00%
APN News & Media
APN
0.760
1.33%
Oceania Capital
OCP
1.42
0.00%
Ten Network
TEN
0.290
0.00%
Seven West Media
SWM
1.93
0.00%
Seven Group Holdings
SVW
7.67
-1.16%
Nine Entertainment
NEC
2.10
-1.41%
Prime Media Group
PRT
1.02
0.00%