4BH's new name is......?

Late last week Brisbane's 4BH announced they were renaming the station...

"We’ve been going through a naval gazing experience. We’ve taken a real hard look at ourselves by a process of reflection and even meditation through the prism of 80 years of Entertainment in Brisbane from 1932 to 2012."

This morning Michael Price announced their new name to be.....4BHyundai.

To celebrate, they are giving away a New Generation Hyundai i30.

A press release from the station says "the station rebranding (4BHyundai) will be on-air for this week."

Hear the change over to the new name....

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

or hear it here

Have your say below or vote on what you think of the new name in our poll here

Published on Monday, 24 September 2012 07:21

Anonymous(7:00am 24 Sep 2012)
Well first I double checked to make sure it wasn't April 1.

Then I realised it's just taking naming rights to an all new low by cheapening a historical and legacy callsign/brand. Sure, give away a car, promote the car's brand, but don't do it at the expense of your own station.

4BH might play 'The best songs of all time' but that's 'The worst name of all time' resulting from 'The worst sales decision of all time'.

They haven't just sold the name, they've sold their soul.

Anonymous(7:35am 24 Sep 2012)
Reminds of when Triple M (about six years back) announced they were changing - only to become U2 FM for a day to celebrate U2's concerts...
Anonymous(7:51am 24 Sep 2012)
It's official. This industry has become an absolute joke.

At least the Sales department will be happy.
Anonymous(8:32am 24 Sep 2012)
Enjoyed hearing the montage of old jingles, but does anyone have a copy of the "Top Dog Radio" jingles used by 4BH or any other station in the mid 1960s?
They were unique, but seem to have disappeared in the sands of time like most other radio memorabilia.
Andrew(8:40am 24 Sep 2012)
also 2UE did it a while back becoming 2 U Wii for a day
Anonymous(9:31am 24 Sep 2012)
I listened this morning with a sense of (slight) anticipation to hear the new name. Underwhelming is probably the best description - along with disappointing, silly and absurd It must be a joke - not something to be taken seriously!

I think 4BeHideous is my reaction.
Anonymous(10:14am 24 Sep 2012)
This is crazy to change the branding - particularly when the product is not being changed. It will not go down well with the demographic who support 4BH.
Anonymous(10:48am 24 Sep 2012)
4BH management obviously need to have a look at themselves through a process of reflection...
I agree with all of the above comments. What a joke.
Jason McLean(11:22am 24 Sep 2012)
I'm just wondering if the name is for this week only....if so, not a bad sales/promotion campaign which would bring good revenue for the station. If it's for the long term, well I can't agree with that. It would cheapen the 4BH heritage/brand and sound a bit silly really. Then again, could it be a sign of the times with other stations in future to follow suit? I'm sure companies like Hyundai would pay a handsome sum for such naming rights. There is a precedence, especially with sports stadiums. Nobody could have imagined Lang park in Brisbane would become 'Suncorp Stadium'.
Richard(11:24am 24 Sep 2012)
Big brand COKE can use YOUR name to brand themselves. How is this different?
Grace Moore(11:25am 24 Sep 2012)
I immediately heard the new name and starting turning the dial to find another station. I absolutely hate the thought that we are getting ads every time the radio ID is announced.
Everything else is going belly up - why not my favourite station.
Anonymous(11:53am 24 Sep 2012)
Disgusting! As if it isn't bad enough to have Prius ads built into most Bones episodes, now it's 4BHyundai...what the...? Am I still in Australia or was I teleported to Korea in the night?
Ray(12:19pm 24 Sep 2012)
Yet another crazy short sighted decision taken by Fairfax.
Jay(12:41pm 24 Sep 2012)
The name looks cool on paper but sounds garbage on-air.. at leat 2 U Wii -sounded- like 2UE. 4 Bee Haitch doesn't sound anything like 4 Bee Hyundai.

I understand other stations have done it in the past, but its a sad day for radio when a station has to ditch it's branding - the most important thing a radio station has grasp off - and sell that branding and name to a company. Sad.
Anonymous(12:46pm 24 Sep 2012)
This is what happens when you let the sales department take control of programming...one of the biggest no-nos in my book.
Anonymous(13:47pm 24 Sep 2012)
I think it's a great promotion. It made me wonder over the weekend what was happening and I tuned in this morning to see what was going on. Anyone bagging this should get with the times. It's a bit of fun and obviously the promotions team have been a bit more creative rather than doing just the usual promotions that keep repeating themselves.
Well done!
Anonymous(15:57pm 24 Sep 2012)
I think it's a good promotion - there is a car to give away!! It's a bit of fun & something different!
Anonymous(17:55pm 24 Sep 2012)
Sounds like anonymous @ 2.47 and 4.57 work for the station, well done on backing up and writing positively about your radio station but I really think this is a bad sales integration... It doesn't even flow as a name.
Anonymous(19:32pm 24 Sep 2012)
It's different and a bit of fun... I have no drama with it!
Brian(21:10pm 24 Sep 2012)
I'm disgusted.. what an absolute joke. So cheap and tacky. I for one won't be able to listen until it's over. I can't bear trying to hear the announcers struggle to even say such a dumb name.
EPIC FAIL.. such a shame that after 80 years that station is reduced to such a cheap stunt.
When will they realise the station brand is valuable.
Damien(5:39am 25 Sep 2012)
The disappointment of this campaign, I believe, comes from the build up. It was built up as if a significant piece of radio history was being made, which of course generated great interest. So when it becomes revealed that its actually just a marketing stunt to push a clients product than naturally people will feel ripped off - it's the feeling you get from being deceived.
If you want to do some gimmicky promotion, great!! Gimmicks and promos are an essential part of commercial radio - but be honest about it. Listeners hear through fake, and nothing stinks more than a lame 'promise you this - but deliver you that' stunt.
And everybody loses - not only has my respect for 4BH dropped, but i'm not overly warmed to Hyundai either.
Anonymous(21:32pm 26 Sep 2012)
I think Damien is right. It's bad for both the station and Hyundai. I'm grating my teeth every time I hear the ridiculousness of it being spoken by the announcer.

And being force-fed a brand name every time the station is ID'd actually turns me off the brand.

Epic fail. Words can't express how much I hate it, as a listener.

I've switched to 4KQ for the week - maybe longer!

 Post Anonymously 

   I am a real live breathing human person

Mix104.9 Darwin is looking for a Drive Personality. Details.


ZM has a vacancy for an Operations Manager. Details.


ARN has a role available for an Account Manager in Canberra. Details.


ARN has a vacancy for a Journalist in Sydney. Details.

Grant Broadcasters has a vacancy for a Traffic Implementation Project Manager in Sydney. Details


NT Broadcasters are looking for a Sales Executive. Details.


Newstalk ZB Auckland is looking for a Set- Up Producer for the Mike Hosking Breakfast Show. Details.



LAFM and Chilli FM are looking for a Promotions Manager. Details.



Nova Entertainment has a vacancy for an Account Director based in Sydney. Details.



An Account Executive Role based in Adelaide is currently available. Details


SCA has a vacancy for a Head of Digital Content based in Sydney. Details


96FM is looking for a Night Announcer. .Details.


ARN has a vacancy for a Network Integration Specialist based in Sydney. Details.

Recent Comments

Emma Freedman is expanding her role with SCA to be the new National Drive News Presenter on The Hit Network


3AW will launch a new night time line-up with Steve Price is back on the station along with Andrew Bolt joining him





Jamie Wood is ARN’s new Agency Sales Director for Brisbane.





Rick Dalton is ARN’s Commercial Director, Perth for 96FM.


Maddie Burke departed as Breakfast newsreader with Nathan, Nat and Shaun at Nova937 Perth. She had been part of the team for the past 5 years.


Rod Brice has been appointed Content Director of 919 Sea FM & 92.7 MIX FM on the Sunshine Coast.



Jane Hall will depart the KIIS 101.1 Breakfast Show in Melbourne at the end of the year.



"Ugly" Phil O’Neil will launch a new Triple M night show across Sydney, Melbourne and Brisbane as the Rubber returns.ur.

Brian “Spoonman” Carlton will anchor a new local talk show across Grant Broadcasters Northern Tasmanian markets.





Geoff Field has left 2DayFM after 18 years as the Hit network axed their local drive newsreaders around the country..


Mark Taylor is the new CEO of the ACE Radio Network.



Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Sportsbet.com.au Sportsbet Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Halekulani Bowling Club Halekulani Bowling Club Ltd
4. Never Let A Mate Walk Home Drunk Campaign Pedestrian Council Of Australia Ltd
5. Newcastle Permanent Home Loans Newcastle Permanent Building Society Ltd

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. JSW Powersports JSW Powersports
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Manchester Importers Manchester Importers

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Sportsbet.com.au Sportsbet Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Dial Before You Dig Dial Before You Dig Services Ltd
4. Shindigs Party & Food Warehouse Shindigs Party & Food Warehouse
5. Finance Ezi Finance Ezi Pty Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Sportsbet.com.au Sportsbet Pty Ltd
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Woolworths Woolworths Ltd

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet.com.au Sportsbet Pty Ltd
5. Bing Lee Bing Lee Electrics Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

  NewstalkZB 14.5 (15.3) NZME
  The Breeze 12.5 (13.7) Mediaworks
  The Hits 9.4   NZME
  ZM 6.7 (11.3) NZME
  The Sound 9.8 (7.5) Mediaworks
  The Rock 6.8 (7.4) Mediaworks
  The Edge 7.5 (6.6) Mediaworks
  Coast 4.9 (5.7) NZME
  • 10+ share, Survey 2/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings


  2GB 13.2 (12.8) MRN
 ABC 702 7.9 (8.6) ABC
  WSFM 7.6 (8.2) ARN
  TRIPLE M 6.5 (7.9) SCA
 KIIS 1065 7.2(7.6) ARN
 smoothfm 95.3 8.2 (7.2) NE
 Nova 96.9 6.6(6.9)NE
 triple j7.0(6.3) ABC
  • 10+ share Mon-Sun, Survey 5/2015

Perth Ratings

  Mix 94.5 14.2 (14.3) SCA
  Nova 93.7 11.7 (11.3) NE
  96FM 10.2 (10/9) ARN
  triple j 10.2 (12.0) ABC
  hit 929 9.9 (7.2) SCA
  6PR 8.4(7.2)MRN
  6IX 4.6 (6.0) CAP
  • 10+ share Mon-Sun, Survey 5/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015


Melbourne Ratings


  3AW 12.6 (12.1) MRN
  ABC 774 10.2 (10.9) ABC
  Gold 8.4 (8.7) ARN
  Triple M 8.5 (8.6) SCA
  Fox FM 8.3 (7.7) SCA
  smooth935 6.4 (7.5) NE
  KIIS 101.1 7.2 (7.3) ARN
 Nova 100 6.1(6.3)NE
  • 10+ share Mon-Sun, Survey 5/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015


Christchurch Ratings

  Newstalk ZB 15.3 (17.0) NZME
  More FM 14.6 (10.7) Mediaworks
  The Breeze 9.9 (10.2) Mediaworks
  The Rock 8.6 (9.0) Mediaworks
  The Edge 6.9 (6.9) Mediaworks
  The Sound 9.0 (6.0) Mediaworks
  The Hits 3.5 (5.7) NZME
  • 10+ share, Survey 2/2014

Canberra Ratings

  104.7 18.8 (18.5) SCA
  ABC666 15.3 (15.3) ABC
  Mix 106.3 13.9 (11.6) SCA
  Classic FM 8.6 (9.3) ABC
  triple j 8.2 (8.5) ABC
  2CC 6.1 (6.0) Capital
  2CA 5.5 (7.0) Captial
  Radio National 3.6 (3.0) ABC
  • 10+ share Mon-Sun, Survey 2/2015


Brisbane Ratings


 Nova 106.9 12.5(13.2)NE
 ABC6128.6(10.0) ABC
  4MMM 9.4 (9.8) SCA
 hit105.3 8.6(8.3) SCA
  4KQ 8.4 (8.3) ARN
  TRIPLE J 8.9 (7.8) ABC
  4BC 5.7 (5.0) MRN
 Magic 882 4.9(5.0) MRN
  • 10+ share Mon-Sun, Survey 5/2015
  • B105 now hit105.3

Auckland Ratings

  Newstalk ZB 13.4 (13.4) TRN
  Coast  7.8 (9.6) TRN
  The Edge 7.7 (78.) Mediaworks
  The Breeze 7.8 (7.0) Mediaworks
  The Hits 5.3 (6.7) TRN
  ZM 4.5 (5.9) TRN
  Mai FM 5.2 (5.2) TRN
  • 10+ share, Survey 2/2014

Adelaide Ratings

  Mix 102.3 14.5 (14.0) ARN
 Nova 91.9 11.7 (12.5) NE
  FIVEaa 11.7 (12.0) NE
 ABC89110.1(10.9) ABC
  Cruise 9.7 (10.4) ARN
  Triple M 9.1 (8.8) SCA
  hit107 7.8 (6.7) SCA
 triple j 7.5 (7.6) ABC
  • 10+ share Mon-Sun, Survey 5/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
APN News & Media
Fairfax Media
Macquarie Radio
Pacific Star Network
Oceania Capital
Ten Network
Seven West Media
Nine Entertainment
Prime Media


Most Commented (All Time)