2GB drop all advertising on Jones show

In an unprecedented move, the Macquarie Radio Network have suspended all advertising on the Alan Jones Breakfast Show effective from tomorrow.

Macquarie Chairman Russell Tate (right) said that the decision was influenced by threats on social media against advertisers on Jones show.

In making the announcement, Tate has said;

"There is almost universal agreement that Jones' remarks were unacceptable, wrong and inexcusable."

"Alan himself  acknowledged that from the moment he first advised me of them"

"Alan Jones' audience, those who listen regularly to his program, also agree that his remarks were unacceptable. From research we have conducted over this weekend with them, it is also clear though the great majority acknowledge his apology and have not significantly changed their attitude towards the Alan Jones Breakfast Show.

"Importantly, nor is there any indication from regular listeners that their attitudes towards companies advertising in the program has changed adversely." 

"Since we now know these things to be fact, we have to conclude that the avalanche of telephone, email and Facebook demands to our advertisers to "boycott" the Alan Jones Breakfast Show, and the threats to destroy their businesses if they don’t comply, are coming almost entirely from people who do not listen to Alan Jones or 2GB at all – probably never have done and never will."

Tate went on to say that the social media campaign against Alan Jones amounts to censorship through cyber-bullying.

"We have taken this unprecedented decision to suspend advertising in the Alan Jones Breakfast Show until further notice so that all of our advertisers are on an equal footing, can regroup and discuss with us the way forward and how we together deal with these attempts to damage great Australian businesses."

"The decision obviously comes at a very significant short term cost to MRN. It is an insignificant price to pay for our audience to be able to listen to what they choose to listen to, and for Australian companies to advertise where they choose to advertise."

The survey Macquarie have conducted over the weekend was a brief one distributed to 2GB listeners and probed the attitude of people towards Jones, and his program, since the news of the comments regarding the Prime Minister and her late father were made public.

Macquarie shares fell heavily this week, closing on friday at 55c, down from 65c when the news of Jones comments broke. This means a current market valuation of $41m for the consolidated business.

It would appear likely that the share price may come under pressure when the ASX opens tomorrow.

There has been no comment as to the duration of the advertising withdrawal by Macquarie.

The statement from Russell Tate was extensive, and you read it in full below;

“The nature, tone and volume of the reaction to Jones’ remarks, and in particular the threats being made through social media to companies advertising in Jones’ program and the disruption being caused to their businesses, have made it necessary for MRN to call some ‘time out”.

“Some simple facts need to be acknowledged.

“There is almost universal agreement that Jones’ remarks were unacceptable, wrong and inexcusable. Alan himself acknowledged that from the moment he first advised me of them. He immediately arranged a media conference to state that publicly and apologise to the Prime Minister.

“Although the remarks were not made on 2GB, our position from the outset has been that a personal, unconditional apology was a necessary and appropriate response. I encouraged Alan to repeat the apology on 2GB when he first returned to air last Tuesday morning following his media conference. His apology was unambiguous and unconditional. He has revisited his apology many times in subsequent broadcasts.

“Alan Jones’ audience, those who listen regularly to his program, also agree that his remarks were unacceptable. From research we have conducted over this weekend with them, it is also clear though the great majority acknowledge his apology and have not significantly changed their attitude towards the Alan Jones Breakfast Show.

“Importantly, nor is there any indication from regular listeners that their attitudes towards companies advertising in the program has changed adversely.

“Since we now know these things to be fact, we have to conclude that the avalanche of telephone, email and facebook demands to our advertisers to “boycott” the Alan Jones Breakfast Show, and the threats to destroy their businesses if they don’t comply, are coming almost entirely from people who do not listen to Alan Jones or 2GB at all – probably never have done and never will.

“Now in Australia these people of course have the right to express their views to anybody who wants to listen, about any subject they want, including Alan Jones and his radio show. They also have the right and plenty of choice; freedom of choice, to listen to any of the hundreds, in this digital age, thousands of radio programs available to them.

“What they do not have the right to do is on the one hand decide for our listeners who and what they are going to hear on the radio station they choose to listen to, and on the other hand decide for Australian based companies which media outlets they will or won’t use to advertise their products and services. They do not have the right to interfere with freedom of choice and they do not have the right to attempt to censor – not Alan Jones, not this radio network, not the people who choose to listen to it and not the companies who choose to advertise on it.

“What we are seeing here is 21st Century censorship, via cyber-bullying.

“As a talk-station we openly advocate debate. Talk radio is arguably the original form of social media. The difference between 2GB and some catchy URL is that MRN operates in a regulated media environment.

“We hold ourselves, and are held, to account on many levels. We operate within a long established regulatory guidelines and rules. We’re accountable to the regulatory authorities for our license to operate; to our listeners who have the freedom to leave us any time they want; to our advertisers who will leave us if our listeners do; to our shareholders who will show staff and management the door when the advertisers disappear.

“We are happy to listen to any constructive criticism of what we are doing. We do it every day, often live on-air. But strangely we have heard very little on this issue from the same social media groups which are attempting to destroy the companies who have the hide to advertise with the highest rating radio station in Sydney. All of their focus is destructive. They are simply making life as difficult as possible for the staff of companies whose crime apparently is advertising on Sydney’s highest rating breakfast radio show.

“How hard is it to work out that those companies do not choose to advertise in the Alan Jones Breakfast Show because they agree with all of his views and everything he says. They advertise in the Show only because they want to engage with the massive audience who listens to him – an audience which has dominated the ratings in the Sydney market for over a decade. An audience which chooses to listen and an audience which, if and when it decides it has had enough of Alan Jones and goes somewhere else, will be closely followed by those same companies.

“We have taken this unprecedented decision to suspend advertising in the Alan Jones Breakfast Show until further notice so that all of our advertisers are on an equal footing, can regroup and discuss with us the way forward and how we together deal with these attempts to damage great Australian businesses. We’ll be doing that over the next week or so and I would personally also welcome discussion with representatives of the organisations behind the totally unwarranted pressure being put on our advertisers. But any discussion will need to be face to face, not hiding behind a keyboard.

“The decision obviously comes at a very significant short term cost to MRN. It is an insignificant price to pay for our audience to be able to listen to what they choose to listen to, and for Australian companies to advertise where they choose to advertise.”

 

Published on Sunday, 07 October 2012 15:02



Digitalworld(15:38pm 07 Oct 2012)
So cyber-bullying is worse than on-air bullying by Jones, Mr Tate? Jones has been bullying on radio and tv for years.
Anonymous(20:36pm 07 Oct 2012)
"Alan Jones’ audience, those who listen regularly to his program, also agree that his remarks were unacceptable"

Really? Pop over to http://www.crikey.com.au/2012/10/02/god-bless-you-alan-jones-listeners-speak-out-on-2gb/

...and
point out the parts where the audience were telling Jones how unacceptable his remarks were.
Richard S. Kazimer(23:39pm 07 Oct 2012)
MRN Executive Chairman Russell Tate admits the existence as well as conceding the impact of the hugely ignored progressive talkback audience with this statement: ""Since we now know these things to be fact, we have to conclude that the avalanche of telephone, email and facebook demands to our advertisers to "boycott" the Alan Jones Breakfast Show, and the threats to destroy their businesses if they don’t comply, are coming almost entirely from people who do not listen to Alan Jones or 2GB at all – probably never have done and never will."

Were I an Oz station owner/programmer, I'd be riding that "avalanche" all the way to the bank.
Anonymous(17:21pm 09 Oct 2012)
The perfect strategy to deploy in light of recent events. The advertisers are buying an audience, and however offensive the comments made by Mr Jones were to these groups, it is not the place of ANYONE to dictate where a business chooses to allocate thier marketing budget. These threats to boycott advertisers unless they comply with the wishes of these groups is unacceptable.
Tc(13:48pm 10 Oct 2012)
Not to take anything away from "The Chairman of the board",(insert regals trumpets) who'd clearly be running the place. God, Jones and Hadley would shudder when The Chairman is on station. But, is all ok with Singo? He's not been heard from, and you would have expected him to be on the front foot during this 'drama'?

 Post Anonymously 

   I am a real live breathing human person

2BH & Hill FM Broken Hill are looking for a News Reader / Breakfast Co-Host / Announcer Extraordinaire. Details

 
 
 

Satellite Music Australia a division of Macquarie Media has a vacancy for a Content Director based in Sydney. Details

 
 
 
 
 

Capital Radio Network has a vacancy for a Program Director for Snow FM / 2XL.  Details

 
 

ABC Goldfields-Esperance, Kalgoorlie has a vacancy for a Presenter / Producer.  Details

 
 
 
 
 
 
 

Nova Entertainment has a vacancy for a Junior Creative Writer based in Melbourne.  Details

 
 
 
 
 
 
 

RCS are looking for a Support Person. Details.

 
 
 
 
 
 
 
 
 
 

Hot Tomato on the Gold Coast has a vacancy for a Journalist. Details.

 
 

Team Isuzu D-Max has a vacancy for Media & Marketing Manager / Presenter... radio presenter experience valued. Details

 

 
 
 
 

SCA has a vacancy for a Commercial Scheduler - Sydney. Details.

 
 
 
 

Grant Broadcasters has a vacancy for a Content Director based in Cairns. .Details.

 

 

 

 
 
 

ARN has a vacancy for a Producer for The Thinkergirls based in Sydney. Details

 

 

 
 
 
 
 
 
 

.

Triple J are looking for a Hack Executive Producer. Details.

 
 
 
 
 
 

96 FM Perth has a vacancy for a Breakfast Producer. Details.

 
 

SCA has a vacancy for an Announcer in Bunbury. Details

 
 
 
 
 
 
 

Nova 96.9 has a vacancy for an Integration Project Manager for Drive. Details.

 

 

 

 
 
 
 
 
 

Nova Entertainment has a vacancy for an Agency Sales Client Executive in Melbourne. Details

 
 
 
 
 
 

96 FM Perth has a vacancy for a Casual Announcer. Details.

 
 
 
 
 
 

96.5 Wave FM has a vacancy for a Breakfast Show Producer. Details.

 
 
 
 
 
 
 

Recent Comments

Simon Baggs has left the KIIS Network after a three and a half year run, deciding to pull the pin..

 

 

Southern Cross Austereo have appointed Damon Rielly as the new General Manager for hit 105 and Triple M.

 

 
 
 

Alison Geale has been appointed General Manager of SCA Gold Coast replacing Nick Scott. 

 

Matt Newell after a three year tilt On-Air at SCA’s Hit 100.9 in Hobart has left radio for real estate in Hobart,


 

 

 

 

 

Nick Randal has exited Macquarie Media as National Sales Manager

 
 
 
 

Former SCA Chief Digital Officer Vijay Solanki, has been nabbed as the new CEO of IAB.

 

 
 
 
 
 

ACE Radio’s Lauren “Loggy” Temuskos is making the move from Warrnambool to Townsville for HOT FM breakfast.

 

 
 
 
 
 

Nova Entertainment has appointed Michael Graham as Commercial Director for their Brisbane Sales Team.

 

Townsville’s Zinc 100.7 new breakfast team is former Big Brother housemate Jess Hardy joining Vinnie Aston.

 

 

 

 

 

 
 
 
 
 

Peter Bell is moving from MRN’s 6PR to 702 ABC Breakfast in Perth. 

 
 
 
 
 

Josh Elliot is the new Chief Operating Officer of the Capital Radio Network.

 

 
 
 

Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Foodland Metcash Trading Ltd
4. Harvey Norman Harvey Norman Holdings Ltd
5. Let's Go Caravan & Camping Super Sale Caravan & Camping Industries Assoc Of SA, Inc

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Jaguar Jaguar Land Rover Ltd
5. Calypso Bay Roche Group Pty Ltd

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Central Coast Holden Central Coast Holden
4. The Building Recyclers Depot The Builders Recyclers Depot Pty Ltd
5. Bing Lee Bing Lee Electrics Pty Ltd

Gold Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Friendly Grocer Friendly Grocer
4. The Pines The Pines Shopping Centre (Qld) Pty Ltd
5. Currumbin Wildlife Sanctuary National Trust Of Australia (QLD) Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. E & S Trading E & S Trading Co Pty Ltd
5. Target Coles Group Ltd (Wesfarmers Ltd)

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Finance Ezi Finance Ezi Pty Ltd
4. Bing Lee Bing Lee Electrics Pty Ltd
5. Masterton Homes Masterton Homes Pty Ltd

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Forty Winks Forty Winks Franchising Pty Ltd
4. Purely Commercials Wanneroo Autos
5. Chemist Warehouse Chemist Warehouse

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Masterton Homes Masterton Homes Pty Ltd
3. Bing Lee Bing Lee Electrics Pty Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Brisbane Invest De Winter & Associates Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

 

  NewstalkZB 15.2 (13.5) NZME
  The Breeze 9.3 (12.9) Mediaworks
  The Hits 6.3 (7.6) NZME
  ZM 8.0 (7.8) NZME
  The Sound 7.1 (5.1) Mediaworks
  The Rock 4.8 (6.7) Mediaworks
  The Edge 7.0 (6.5) Mediaworks
  Coast 6.8 (6.3) NZME
  • 10+ share, Survey 1/2016 (Brackeys Survey 2/2015)

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings

 

 

  2GB 11.6 (11.8) MRN
 ABC 702 9.3 (9.9) ABC
  WSFM 6.2 (6.9) ARN
  TRIPLE M 6.5 (6.0) SCA
 KIIS 1065 8.1(8.1) ARN
 smoothfm 95.3 9.1 (7.7) NE
 Nova 96.9 8.1(7.0)NE
 triple j5.8(6.7) ABC
  • 10+ share Mon-Sun, Survey  4/2016

 

Perth Ratings

  Mix 94.5 15.3 (14.5) SCA
  Nova 93.7 13.2 (13.2) NE
  96FM 8.4 (8.6) ARN
  triple j 10.2 (11.0) ABC
 ABC7208.9(9.7)ABC
  hit 929 10.9 (10.2) SCA
  6PR 7.6(7.0)MRN
  6IX 4.3 (3.7) CAP
         
  • 10+ share Mon-Sun, Survey 4/2016
 
 

 

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Melbourne Ratings

 

  3AW 14.8 (16.0) MRN
  ABC 774 10.5 (9.5) ABC
  Gold 7.9 (8.1) ARN
  Triple M 7.9 (8.2) SCA
  Fox FM 9.7 (9.0) SCA
  smooth935 7.2 (7.4) NE
  KIIS 101.1 5.1 (5.7) ARN
 Nova 100 6.1(6.2)NE
  • 10+ share Mon-Sun, Survey 4/2016
 

 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015

 

Christchurch Ratings

 

  Newstalk ZB 10.7 (11.7) NZME
  More FM 16.8 (14.3) Mediaworks
  The Breeze 10.2 (10.8) Mediaworks
  The Rock 8.3 (11.0) Mediaworks
  The Edge 7.7 (7.4) Mediaworks
  The Sound 10.8 (9.2) Mediaworks
  The Hits 3.7 (4.3) NZME
  • 10+ share, Survey 1/2016 (Brackets Survey 2/2014)

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015

 

Brisbane Ratings

 

 97.3FM11.7(14.3)ARN
 Nova 106.9 13.7(12.1)NE
 ABC6129.5(10.7) ABC
  4MMM 8.7 (8.7) SCA
 hit105.3 10.1(10.7) SCA
  4KQ 8.5 (8.1) ARN
  TRIPLE J 8.1 (7.1) ABC
  4BC 5.0 (4.8) MRN
 Magic 882 2.7(2.7) MRN
         
  • 10+ share Mon-Sun, Survey 4/2016
 
 

 

Auckland Ratings

  Newstalk ZB 13.6 (13.7) TRN
  Coast  8.8 (9.4) TRN
  The Edge 6.6 (6.6) Mediaworks
  The Sound 5.7 (5.7) Mediaworks
  The Breeze 7.1 (7.1) Mediaworks
  The Hits 5.7 (4.3) TRN
  ZM 4.7 (4.7) TRN
  Mai FM 6.8 (5.2) TRN
  • 10+ share, Survey 1/2016 - In Bracket Survey 2/2014

Adelaide Ratings

 

  Mix 102.3 12.6 (11.8) ARN
 Nova 91.9 11.2 (12.0) NE
  FIVEaa 11.6 (10.6) NE
 ABC89111.0(11.4) ABC
  Cruise 8.0 (7.4) ARN
  Triple M 9.3 (10.5) SCA
  hit107 9.1 (9.7) SCA
 triple j 5.4 (6.3) ABC
  • 10+ share Mon-Sun, Survey 4/2016 (GfK)
 

 

CompanyStock IDPriceChange
Southern Cross Media
SXL
1.22
0.00%
APN News & Media
APN
3.96
-1.25%
Fairfax Media
FXJ
1.01
1.00%
Macquarie Radio
MRN
0.920
0.00%
Pacific Star Network
PNW
0.250
0.00%
Oceania Capital
OCP
1.75
0.00%
Ten Network
TEN
1.00
1.01%
Seven West Media
SWM
1.02
-2.39%
Nine Entertainment
NEC
1.07
0.00%
Prime Media
PRT
0.310
3.33%

 
 
 

Most Commented (All Time)