NRL Radio Rights awarded

After a prolonged negotiation the NRL radio rights have been awarded to Triple M, 2GB and ABC.

Whilst the announcement is yet to be officially made, Radio Today has been reliably informed the deal is now done and will be officially announced in the coming days.

The announcement will confirm 2GB's role as the official commercial AM caller, ABC702 continue with their call, and 2MMM take a lead from the success of 3MMM by calling multiple NRL games.

Triple M will call the NRL every weekend, the complete finals series, and the State of Origin series. This will mean that the station, on weekends, will become a virtual Rugby League station given the volume of sports shows that it broadcasts. Whilst the official announcement is yet to be made by the NRL, Triple M are already promoing their coverage - hear the promo here.

ABC702 and 2GB's coverage will remain unchanged.

Whilst 2GB and ABC702 have well established call teams in place, Triple M are yet to announce who their team will be, although Anthony Maroon appears to be the obvious choice.

The NRL radio rights were hotly contested with Fairfax and the Super Radio Network making a play for them, however the 2GB/Triple M combination clearly offers stronger coverage in both metropolitan and regional markets.

The delay in a formal decision, which was originally due in November, has been impacted by the lack of a formal Chief Executive Officer at the NRL for the last six months.

 

Published on Friday, 04 January 2013 17:00

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%
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%
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