DMG to relaunch 91.5 and 95.3

DMG have hired radio veteran Mark Robinson as Operations Manager for 91.5 Melbourne and 95.3 Sydney.

Robinson's most recently role has been programming with Grant Broadcasters in Tasmania, and prior to that he spent some years in Ireland.

It has been confirmed by sources within DMG (not Robinson) that both stations are being prepared for a relaunch to a Soft AC/Variety format within weeks.

Both 91.5 and 95.3 have been progressively playing softer and older material in recent weeks, adding in daytime announcers, and a fortnight ago removed the Alice Cooper program from their lineup.

Below is a sample hour of (the current format) 91.5 and 95.3's music from the past week.


  Sexual Healing Marvin Gaye 80s
  Eyes without a face Billy Idol 80s
  Everything I own Bread 70s
  All night long Lionel Richie 80s
  Sowing the seeds of love Tears for Fears 80s
  Sweet surrender Wet wet wet 90s
  One U2 90s
  Two strong hearts John Farnham 80s
  I shot the sherrif Eric Clapton 70s
  Torn Natalie Imbruglia 90s
  Come on Eileen Dexy's Midnight Runners 80s
  You're so vain Carly Simon 70s


Published on Tuesday, 20 March 2012 10:00

desdj(9:39am 20 Mar 2012)
looking forward to it....a station like 2day in it's early days and mix in years gone by will be a welcome relief from in your face fm radio....i hope it's a big success.....
Scott Muller(9:53am 20 Mar 2012)
If that's all true then it's "3 thumbs up" from me
Cam(11:50am 20 Mar 2012)
Based on that playlist.,I'm now a listener
Chris Rieger(13:11pm 20 Mar 2012)
I've been saying to radio peeps for the past 4 years there's a gap in the Syd & Melb markets for a soft AC station... so glad someone else has finally realised it.
If they do it right they could be on a winner. The fact both frequencies have had more formats on them than you can poke a stick at won't help.

I just hope they throw in some current stuff like Ed Sheeran - Lego House etc.. everyone has this strange thought that people reach the age of 40 or 50 and suddenly don't want to hear new music.
gavin(13:47pm 20 Mar 2012)
I guess I'm in a minority of one in thinking it sounds like a bit of a dirge-fest then :-) I was holding out for them switching to the Jack format - that might have woken some listeners up.
Peter Holden(10:30am 21 Mar 2012)
It's really a strange sense of timing that they are doing this.

This soft AC format (at least in Melbourne) should have been done almost two years ago. They could of then pinched most of the ex-3MP listeners (when MTR was created).

Now they are moving to soft AC when Melbourne's true Easy Listening station 3MP has reappeared. As I said... strange sense of timing.

I've always wondered... why has DMG never put the popular Koffee digital station format on 91.5/95.3 FM?
strawny(11:27am 21 Mar 2012)
I agree with Peter Holden, Koffee and Dig are without a doubt the best offerings on digital. It deserves to be heard by a wider audience. Selfishly, I like it as it is - wall-to-wall music. Though it would give DMG space to experiment with another format.
jason(15:21pm 26 Mar 2012)
When does the new format start?
gavin(8:15am 27 Mar 2012)
trevor sinclair(12:37pm 27 Mar 2012)
This will be a very interesting change to monitor.

Have peoples' perceptions of previous formats in both cities tarnished the frequencies themselves in Sydney and Melbourne? Will the audience give them another chance or will they still think of vega and Classic Rock? Will the new name be enough to rebrand previous failures?

Sydney, and I suspect the same for Melbourne, has been missing a correctly presented Soft A/C format for more than a decade, it's not just about the music - it's about the bond you build with your listener, a reason for them to belong to you and make you their prime radio station.
jayman(15:10pm 27 Mar 2012)
When does Ty Frost start on air he was suppose to start on monday ,ive heard kate mac is on air still!
Anonymous(14:49pm 04 Jun 2012)
Have been listening since the launch date .Very disappointed it sounds like 2ws radio.To safe.Get out of your comfort zone.Sack the music programer.And don`t treat the listener`s as fool`s.
Anonymous(11:19am 11 Jun 2012)
I like the new format. Music from the 60's, 70's, 80's, 90's, 00's and new music is the way to go.
There is still so much more music to cover with this format so there is no need to be repeatative as this will cause all day listeners to swap around. We find the smooth..... smooth..... jingle drives us mad when we hear it 1000 times in one day. Sarah smile is another add annoying us as well.
Anonymous(16:26pm 17 Jun 2012)
I'm really enjoying Smooth FM EXCEPT for the relentless promoting of 'Sarah Smile'. I can't stand the song...but even if I did like it, I'd be hating it by now - WHY do you have to play it (and the annoying promo ad) so much???? There is a lot of repetition of songs - you must have 1000'
s to choose from - so lay off 'Sarah Smile' and stop repeating other songs and you have a winner!
Digitalworld(13:42pm 18 Jun 2012)
Hear, hear, loving smoothfm 91.5 but don't like Rumer or the many repeats of older songs. I understand the format calls for the repetition of the newer songs but there so many older songs you could play. How about some older "easy listening" Kinks, e.g. Waterloo Sunset and some "smooth" Beach Boys etc. There are hundreds to choose from, not all these repeats please.
Anonymous(17:35pm 02 Jul 2012)
Dear Smooth FM. Don't you have something else to play besides 'The Ghetto' song by Elvis? Seriously...are we in 1950 ???? FIND SOMETHING ELSE MORE CURRENT. The repeats of this song are RIDICULOUS.
Anonymous(18:33pm 14 Aug 2012)
For Christ's sake listen to the critics !!!! If you keep the repetition up you wil certainly go the way of 106.5. That's repetition of MUSIC & BLOODY STATION ID CRAP. You have already surpassed 2CH for this endless, mindless, annoying crud !! The idea of "SMOOTH" IS GREAT - GET SOMEONE WITH A BRAIN TO SHOW YOU HOW TO DO IT RIGHT !! I started listening as soon as you started the ads but now I'm listening to BLOODY COMMUNITY radio as much as to you - what does that say about your wonderful content?

 Post Anonymously 

   I am a real live breathing human person

Recent Comments

Emma Freedman is expanding her role with SCA to be the new National Drive News Presenter on The Hit Network


3AW will launch a new night time line-up with Steve Price is back on the station along with Andrew Bolt joining him





Jamie Wood is ARN’s new Agency Sales Director for Brisbane.





Rick Dalton is ARN’s Commercial Director, Perth for 96FM.


Maddie Burke departed as Breakfast newsreader with Nathan, Nat and Shaun at Nova937 Perth. She had been part of the team for the past 5 years.


Rod Brice has been appointed Content Director of 919 Sea FM & 92.7 MIX FM on the Sunshine Coast.



Jane Hall will depart the KIIS 101.1 Breakfast Show in Melbourne at the end of the year.



"Ugly" Phil O’Neil will launch a new Triple M night show across Sydney, Melbourne and Brisbane as the Rubber returns.ur.

Brian “Spoonman” Carlton will anchor a new local talk show across Grant Broadcasters Northern Tasmanian markets.





Geoff Field has left 2DayFM after 18 years as the Hit network axed their local drive newsreaders around the country..


Mark Taylor is the new CEO of the ACE Radio Network.



Most Read (Last 30 Days)

Adelaide Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. Sportsbet Pty Ltd

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet Pty Ltd
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Central Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Halekulani Bowling Club Halekulani Bowling Club Ltd
4. Newcastle Permanent Home Loans Newcastle Permanent Building Society Ltd
5. Ettalong Diggers Ettalong Beach War Memorial Club Ltd

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Manchester Importers Manchester Importers
4. JSW Powersports JSW Powersports
5. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
4. Coles Coles Group Ltd (Wesfarmers Ltd)
5. Sportsbet Pty Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Glendale Mazda Crossroads Motors
4. Dial Before You Dig Dial Before You Dig Services Ltd
5. Shindigs Party & Food Warehouse Shindigs Party & Food Warehouse

Perth Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Sportsbet Pty Ltd
4. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
5. ECU - Edith Cowan University Edith Cowan University

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Radio, It's A Love Thing Campaign Commercial Radio Australia Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Sportsbet Pty Ltd
5. Bing Lee Bing Lee Electrics Pty Ltd

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
  • 10+ share Mon-Sun, Survey 1/2014
  • IRIS Research

Wellington Ratings

  NewstalkZB 14.5 (15.3) NZME
  The Breeze 12.5 (13.7) Mediaworks
  The Hits 9.4   NZME
  ZM 6.7 (11.3) NZME
  The Sound 9.8 (7.5) Mediaworks
  The Rock 6.8 (7.4) Mediaworks
  The Edge 7.5 (6.6) Mediaworks
  Coast 4.9 (5.7) NZME
  • 10+ share, Survey 2/2014

Warrnambool Ratings

1 Coast FM 37.7 - Ace
2 3YB 21.7 - Ace
3 triple j 7.3 - ABC
4 ABC Local Radio 4.0 - ABC
5 ABC Radio Nat. 2.5 - ABC
6 Classic FM 1.5 - ABC
  • 10+ share Mon-Sun, Survey 1/2015
  • Xtra Research

Sydney Ratings


  2GB 12.8 (13.2) MRN
 ABC 702 8.9 (7.9) ABC
  WSFM 7.3 (7.6) ARN
  TRIPLE M 6.0 (6.5) SCA
 KIIS 1065 7.5(7.2) ARN
 smoothfm 95.3 8.2 (8.2) NE
 Nova 96.9 6.7(6.6)NE
 triple j7.3(7.0 ABC
  • 10+ share Mon-Sun, Survey 6/2015


Perth Ratings

  Mix 94.5 14.3 (14.2) SCA
  Nova 93.7 12.0 (11.7) NE
  96FM 12.1 (10.2) ARN
  triple j 10.4 (10.2) ABC
  hit 929 11.0 (9.9) SCA
  6PR 8.4(8.4)MRN
  6IX 4.4 (4.6) CAP
  • 10+ share Mon-Sun, Survey 6/2015
  • 96FM now owned by ARN / 6PR owned by MRN

Newcastle Ratings

1 KOFM 1563 (15.3) SCA
2 ABC1233 13.6 (11.9) ABC
3NXFM 10.7(11.6) SCA
4 2HD 10.4 (9.8) BOG
5 Triple J 9.9 (9.9) ABC
6New FM8.5(10.0)BOG
7 Classic FM 4.0 (3.) ABC
  • 10+ Share Mon-Sun, Survey 1/2015


Melbourne Ratings


  3AW 12.6 (12.16 MRN
  ABC 774 10.2 (10.2) ABC
  Gold 8.4 (8.4) ARN
  Triple M 8.5 (8.6) SCA
  Fox FM 8.3 (8.3) SCA
  smooth935 6.4 (6.4) NE
  KIIS 101.1 7.2 (7.2) ARN
 Nova 100 6.1(6.1)NE
  • 10+ share Mon-Sun, Survey 6/2015
  • Mix101.1 now KIIS 101.1 

Gold Coast Ratings

1 Hot Tomato 14.2 (14.1) HT
2 Gold FM 11.9 (14.3) SCA
3 Sea FM 9.6 (9.5) SCA
4 ABC 91.7FM 7.9 (6.7) ABC
5 triple j 7.8 (9.4) ABC
6 ABC612 5.2 (3.3) ABC
7 Radio National 2.5 (2.3) ABC
  • 10+ Share Mon-Sun, Survey 1/2015


Christchurch Ratings

  Newstalk ZB 15.3 (17.0) NZME
  More FM 14.6 (10.7) Mediaworks
  The Breeze 9.9 (10.2) Mediaworks
  The Rock 8.6 (9.0) Mediaworks
  The Edge 6.9 (6.9) Mediaworks
  The Sound 9.0 (6.0) Mediaworks
  The Hits 3.5 (5.7) NZME
  • 10+ share, Survey 2/2014

Canberra Ratings

  104.7 17.9 (18.8) SCA
  ABC666 15.9 (15.3) ABC
  Mix 106.3 13.6 (13.9) SCA
  Classic FM 10.0 (8.6) ABC
  triple j 8.2 (8.2) ABC
  2CC 6.8 (6.1) Capital
  2CA 6.0 (5.5) Captial
  Radio National 3.9 (3.6) ABC
  • 10+ share Mon-Sun, Survey 3/2015


Brisbane Ratings


 Nova 106.9 10.9(12.5)NE
 ABC6129.8(8.6) ABC
  4MMM 10.3 (9.4) SCA
 hit105.3 9.8(8.6) SCA
  4KQ 8.4 (8.4) ARN
  TRIPLE J 7.1 (8.9) ABC
  4BC 5.9 (5.7) MRN
 Magic 882 4.7(4.9) MRN
  • 10+ share Mon-Sun, Survey 6/2015
  • B105 now hit105.3

Auckland Ratings

  Newstalk ZB 13.4 (13.4) TRN
  Coast  7.8 (9.6) TRN
  The Edge 7.7 (78.) Mediaworks
  The Breeze 7.8 (7.0) Mediaworks
  The Hits 5.3 (6.7) TRN
  ZM 4.5 (5.9) TRN
  Mai FM 5.2 (5.2) TRN
  • 10+ share, Survey 2/2014

Adelaide Ratings

  Mix 102.3 15.2 (14.5) ARN
 Nova 91.9 10.5 (11.7) NE
  FIVEaa 11.5 (11.7) NE
 ABC89110.1(10.1) ABC
  Cruise 8.2 (9.7) ARN
  Triple M 8.8 (9.1) SCA
  hit107 9.3 (7.8)) SCA
 triple j 7.2 (7.5) ABC
  • 10+ share Mon-Sun, Survey 6/2015 (GfK)
  • hit107 on-air Oct 2014, was SAFM
CompanyStock IDPriceChange
Southern Cross Media
APN News & Media
Fairfax Media
Macquarie Radio
Pacific Star Network
Oceania Capital
Ten Network
Seven West Media
Nine Entertainment
Prime Media


Most Commented (All Time)