Radio Today

Official: KIIS 1065 Sydney

The Australian Radio Network has confirmed today that Mix 106.5 will be rebranded as KIIS 106.5 on 20 January 2014, the first day that Kyle and Jackie O will host Breakfast on the station.

Group Content Director Duncan Campbell has said; “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”

ARN’s Chief Executive Ciaran Davis commented;

“Just as Kyle & Jackie O have made the change to KIIS 1065, we’re confident that the listeners and advertisers of Sydney will make this bold move with them, while the fans of Mix will enjoy this fresh new change.

The addition of KIIS 1065 dramatically strengthens the network. It augments the overall scope of our listeners. We’ll still be reaching our same core demographic but also broadening the audience overall”.

Davis has told News Limited overnight that he wants top spot in Sydney; "We want the one and two FM positions as quickly as we can".

ARN has also revealed that the Kyle & Jackie O show will be repackaged into a one-hour show to run on Mix Melbourne, 97.3 Brisbane, and Mix Adelaide each weeknight from 6pm.

Davis said; “This means not only will Kyle & Jackie O be reaching a wide audience, ARN will now have the potential to truly dominate the 25–54 demographic across the KIIS, MixFM and Classic Hits brands”

The remainder of the KIIS lineup has been announced - see here.

related pieces

Radio Today's Mark Hales speaks to Duncan Campbell here.

Sydney 2014, how might the ratings landscape look. read here.

Were any of the logos on the agency wall correct? compare here.

Read the official ARN release here.

See the 'sizzle reel' for the new format below;

 

 

Published on Published on Sunday, 08 December 2013 08:18



nick bartlett (9:32pm 07 Dec 2013)
Survey 1 2014 is going to be the most interesting survey since Alan Jones joined 2GB in 2002. What 2GB did to 2UE I have no doubt 1065 wants to do to 2Day.
Matthew Goodyear (10:21pm 07 Dec 2013)
I see the newspaper is reporting Velma and Matt will be coming across too to Kiis. This is awesome news. K&J are good, but their team makes them great and they are a huge part of the show.
Anonymous (11:05pm 07 Dec 2013)
It's a brilliant logo..... If we were living in 1984
Anonymous (11:24pm 07 Dec 2013)
Can see this ending expensively and in tears
Miss Lizzy (12:01am 08 Dec 2013)
This sounds like ARN's great attempt at putting Doug Mulray onto WS drive.

Expensive failure.
good luck! (12:04am 08 Dec 2013)
Even more expensive when the clients who refused to advertise on SCA because of K&J avoid ARN like the plague. Not to mention the clients that are on Mix in the first place because they refuse to advertise on 2Day.
Anonymous (12:08am 08 Dec 2013)
Why is that video so bad.
Spotted (1:34am 08 Dec 2013)
All the logo needs is light green/turquoise and the three colours of the original Mix 106.5 logo would've been reunited.

The logo is fine, does not fall into any current design trend that leaves it among the pack.

As for this mythical argument of clients refusing to advertise due to K&J, consider the current rating share differential. Mix and 2DAY are worlds apart, the Mix spots would be going for a song, there is no connection. No client or media buyer in their right mind would choose the current Mix over 2DAY with yawning gap in audience numbers. If the breakfast shares were even roughly even pegging, you might agree with that thought, but they're not, so it's wrong.
Anonymous (1:36am 08 Dec 2013)
Nick (comment 1), there won't be any real show until around survey 3.
Daniel G (2:21am 08 Dec 2013)
Good interpretation of the word 'kiss' in the logo. I just wish it didn't look like the mouth on a blow-up doll...
Angus Moody (2:25am 08 Dec 2013)
Those who think that Kyle and Jackie will be the saviours for Kiis ie. Mix would be well advised to think again.

In Survey 7 in the Sydney market, (survey 8 is out this week) 2 Day had scored 9.9% with Kyle and Jackie having 11.2%. Mix on the other hand has what should be a worrying set of figures of 5.6% with a figure at breakfast of 4.2%.

For Kyle and Jackie to be any kind of success at Kiis their audience would have to increase significantly and that the other (Brisbane, Melbourne and Adelaide) markets would also have to be responsive.

Will it work out? My tip is that its most likely to end in tears and the excerise will be highly costly at best.
Nick (2:34am 08 Dec 2013)
What does the word KIIS mean to Sydney? Bugger all. You can sizzle this shit all you want, the only winner out of ARN trying to destroy Austereo will be Nova. Kyle and Jackie O on 973 and Mix Adelaide? Brand destruction for the sake of King Kyle's ego. Expect KIIS no higher than #3 overall by end if the year.
Anonymous (3:49am 08 Dec 2013)
Here comes KIIS! Watch out 2day and nova. Strong shows win the points, there's no stronger than Kyle and Jackie O one could argue.
Anonymous (3:49am 08 Dec 2013)
If you're building a station specifically for Sydney as you say you are.. why use an imported brand name in the market you're broadcasting to. K I I S means nothing to Sydney. I don't think the logo says cheeky or fun either. I'm struggling to believe this was well planned out. $$$ $$$
Pete (5:52am 08 Dec 2013)
KIIS may stand for zip in Sydney at the moment, but GOLD meant nothing in Melbourne when KZFM first changed, too. Didn't take long to gain traction, As for whether the whole exercise will pay off in the long term remains to be seen, but that is a wider issue than a mere name.
Anonymous (6:46am 08 Dec 2013)
I heard 2DAYFM live from the "kiis jingle ball" today in LA. Guess that will need to stop considering KIIS Sydney will get all those exclusives and stars. Nice free plug across 2DAY for the new station though!
Anonymous (7:00am 08 Dec 2013)
Loving all the expert comments hahahha. I reckon this is game on more than ever. I hope Kiis smash it. After all Austero had a chance but they made the mistake of becoming SCA ( a regional network in a Capital City now)
Anonymous (7:33am 08 Dec 2013)
I love the expert comments about the expert comments. Far from a mistake I think you'll find "austereo" didn't have a choice. That's what happens when you get bought.
Anonymous (9:44am 08 Dec 2013)
come on guys ...give ARN a break ...its a bold move and will generate loads of competitive excitement, which is what the business is all about. I have no doubt that it will bring success, the pressure will be on because of overall cost structure ...so it needs to be at the top of the market, which ARN have made no secret of wanting. Have a great time with it , the rest will follow
Dan Sales (9:58am 08 Dec 2013)
What the hell does KIIS mean?
They'll be struggling to get 5 or 6 percent, and the media will have fun in reporting the failure.
After all, these two have made a lot of enemies over the years.
It will end in tears and bruised egos.
Anonymous (10:25am 08 Dec 2013)
"I'll follow Kyle & Jackie O no matter what stage in their show lifecycle they are in"
Anyone think why SCA didn't want to commit to more then a year contract model?
Predicta Dude (10:32am 08 Dec 2013)
Here's survey 3 2014

Smooth #1
2Day #2
Nova #3
MMM # 4
Kiiis #5

Hey look! The emperor isn't wearing any clothes!

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