Radio Today

Official: KIIS 1065 Sydney

The Australian Radio Network has confirmed today that Mix 106.5 will be rebranded as KIIS 106.5 on 20 January 2014, the first day that Kyle and Jackie O will host Breakfast on the station.

Group Content Director Duncan Campbell has said; “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”

ARN’s Chief Executive Ciaran Davis commented;

“Just as Kyle & Jackie O have made the change to KIIS 1065, we’re confident that the listeners and advertisers of Sydney will make this bold move with them, while the fans of Mix will enjoy this fresh new change.

The addition of KIIS 1065 dramatically strengthens the network. It augments the overall scope of our listeners. We’ll still be reaching our same core demographic but also broadening the audience overall”.

Davis has told News Limited overnight that he wants top spot in Sydney; "We want the one and two FM positions as quickly as we can".

ARN has also revealed that the Kyle & Jackie O show will be repackaged into a one-hour show to run on Mix Melbourne, 97.3 Brisbane, and Mix Adelaide each weeknight from 6pm.

Davis said; “This means not only will Kyle & Jackie O be reaching a wide audience, ARN will now have the potential to truly dominate the 25–54 demographic across the KIIS, MixFM and Classic Hits brands”

The remainder of the KIIS lineup has been announced - see here.

related pieces

Radio Today's Mark Hales speaks to Duncan Campbell here.

Sydney 2014, how might the ratings landscape look. read here.

Were any of the logos on the agency wall correct? compare here.

Read the official ARN release here.

See the 'sizzle reel' for the new format below;

 

 

Published on Published on Sunday, 08 December 2013 08:18

 

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