Radio Today

SCA invest in startup to personalise radio

Southern Cross Austereo have today announced their first ever early stage investment in a startup.

The startup is called 121 cast and they have developed 'Omny' (launched late last year in the market).

Omny's aim is to provide a radio type product, and will be supplying access to content (now from SCA), music (via Spotify, Songl, Rdio or your own iTunes library), weather and news - essentially making your own radio station. It can also tell you whose birthday it is via Facebook and read emails to you. Think of it like Pandora with radio content.

When we spoke with SCA's Director of Digital & Innovation Clive Dickens (left), the example he sites is of a user loving Hamish & Andy but is not a fan of hit music. They can now access the Hamish & Andy content they want and personalise the music to be whatever they like, with the ability to swipe songs to skip and, like other platforms, it's intuitive and gets to know what you are into.

How is the news and weather delivered to you ? Clive says users can choose their favourite site for this information and, if necessary, the details are then synthesized (think Siri) and will be read to you.

Initially, a few key SCA shows are supplying content to Omny including 2Day FM Breakfast, Fifi & Dave, Dan & Maz and The Hot Breakfast with the aim to expand that over a short period of time with many of their shows available to hear.

The content itself will be a selection of best moments from a show, separated so a user can choose what they listen to on Omny. Rather than listening to a long podcast (even though these will still be available), SCA will supply, for example, 8 key moments from a show and make them available separately to select.

Omny was designed initially for Australia but they have plans to go global. With the tech world being ready to copy anything quickly, expect to see a worldwide roll out soon.

It's worth a play to see how it all works. Check out www.omnyapp.com or search for Omny in the App Store for iPhone.

Published on Published on Wednesday, 29 January 2014 17:30

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Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
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  • GFK

Gold Coast Ratings

1 Gold FM 17.1* (15.1)** SCA
2 Hot Tomato 12.3* (13.4)** HT
3 Sea FM 10.9* (14.5)** SCA
4 triple j 8.0* (9.1)** ABC
5 ABC 91.7 FM 5.6* (5.3)** ABC
6 ABC612 4.7* (3.9)** ABC
7 4RN 3.0* (2.8)** ABC
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • * GfK / ** Nielsen

 

Brisbane Ratings

1 97.3FM 15.3 (13.9) ARN
2 Nova 106.9 11.6 (12.8) NovaEnt
3 B105 10.1 (10.6) SCA
4 Triple M 9.3 (8.6) SCA
5 ABC612 9.2 (9.2) ABC
6 4KQ 7.3 (6.8) ARN
7 triple j 7.2 (8.0) ABC
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Perth Ratings

1 Mix 94.5 15.1 (14.5) SCA
2 Nova 93.7 11.8 (11.4) NovaEnt
3 96FM 11.1 (10.6) Fairfax
4 ABC720 10.6 (11.0) ABC
5 triple j 9.7 (11.7) ABC
6 92.9 9.3 (8.5) SCA
7 6PR 9.0 (7.9) Fairfax
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  • GfK

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
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Newcastle Ratings

1 KOFM 16.1* (18.7)** SCA
2 ABC1233 12.0* (10.2)** ABC
3 triple j 11.2* (10.7)** ABC
4 NXFM 10.3* (16.7)** SCA
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6 New FM 8.4* (9.9)** BOG
7 Classic FM 5.1* (3.0)** ABC
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Adelaide Ratings

1 Mix 102.3 16.3 (16.7) ARN
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5 Mix 101.1 7.1 (7.1) ARN
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CompanyStock IDPriceChange
Southern Cross Media
SXL
1.21
0.83%
Fairfax Media Group
FXJ
0.860
-2.27%
Macquarie Radio Network
MRN
1.13
0.89%
Pacific Star Network
PNW
0.310
0.00%
APN News & Media
APN
0.790
1.94%
Oceania Capital
OCP
1.50
0.00%
Ten Network
TEN
0.285
-1.72%
Seven West Media
SWM
2.05
3.80%
Seven Group Holdings
SVW
7.72
-1.91%
Nine Entertainment
NEC
2.15
0.47%
Prime Media Group
PRT
1.02
0.99%