SCA invest in startup to personalise radio

Southern Cross Austereo have today announced their first ever early stage investment in a startup.

The startup is called 121 cast and they have developed 'Omny' (launched late last year in the market).

Omny's aim is to provide a radio type product, and will be supplying access to content (now from SCA), music (via Spotify, Songl, Rdio or your own iTunes library), weather and news - essentially making your own radio station. It can also tell you whose birthday it is via Facebook and read emails to you. Think of it like Pandora with radio content.

When we spoke with SCA's Director of Digital & Innovation Clive Dickens (left), the example he sites is of a user loving Hamish & Andy but is not a fan of hit music. They can now access the Hamish & Andy content they want and personalise the music to be whatever they like, with the ability to swipe songs to skip and, like other platforms, it's intuitive and gets to know what you are into.

How is the news and weather delivered to you ? Clive says users can choose their favourite site for this information and, if necessary, the details are then synthesized (think Siri) and will be read to you.

Initially, a few key SCA shows are supplying content to Omny including 2Day FM Breakfast, Fifi & Dave, Dan & Maz and The Hot Breakfast with the aim to expand that over a short period of time with many of their shows available to hear.

The content itself will be a selection of best moments from a show, separated so a user can choose what they listen to on Omny. Rather than listening to a long podcast (even though these will still be available), SCA will supply, for example, 8 key moments from a show and make them available separately to select.

Omny was designed initially for Australia but they have plans to go global. With the tech world being ready to copy anything quickly, expect to see a worldwide roll out soon.

It's worth a play to see how it all works. Check out www.omnyapp.com or search for Omny in the App Store for iPhone.


 Post Anonymously 

   I am a real live breathing human person

Canberra FM has a vacancy for a Journalist - 12 month maternity leave. Details

 
 
 
 

5RM and Magic 931 are looking for a Creative Copywriter and Announcer. Riverland S.A. Details

 

 
 

Nova Entertainment has a vacancy for a Senior Campaign Development Manager. Brisbane. Details

 
 
 
 
 
 
 
 

 2ST and Power 94.9 FM has a vacancy for a Sound Producer. Details

 
 
 
 
 
 
 
 

Magic 931 are looking for a Breakfast Co Host / Journalist.- Riverland S.A.  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for an Agency Sales Manager - Melbourne. Details.

 
 
 
 
 
 
 
 
 
 
 

Nova Entertainment has a vacancy for a Senior Producer for Fitzy & Wippa. - Sydney. Details.

 
 
 

Capital Radio Network has a vacancy for an Announcer / Music Director for 2XL and 3GG.  Details

 

 
 
 
 
 
 
 

RCS has a vacancy for Customer Service.  Details.

 
 
 
 
 
 
 

7XS has a vacancy for a Breakfast Announcer. Details.

 

 
 
 
 

SBS PopAsia has a vacancy for a Music Producer - Sydney. Details.

 
 
 
 
 
 
 
 

2EC and Power FM has a vacancy for an Account Manager - Merimbula. Details.

 
 
 
 
 
 
 

RCS has a vacancy for a Customer Service role focused on Aquira. Details.

 

 
 
 
 

7HO has a vacancy for a Breakfast Announcer.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Hot FM - Townsville.  Details.

 
 
 
 
 
 
 

Macquarie Media are looking for Integration Executives for Sydney and Melbourne.  Details

 
 
 
 
 
 
 
 
 

SCA has a vacancy for an Announcer - Albury. Details.

 
 

Nova Entertainment are looking for Announcers for the Talent Bank - Sydney. Details

 
 
 
 
 
 

NG Media has a vacancy for a Radio Trainer / Coordinator. Ngaanyjarra Lands - WA  Details.

 
 
 
 
 
 

Nova Entertainment has a vacancy for a Casual Programming Assistant - Nova 91.9 Adelaide.  Details.

 
 
 
 
 
 
 
 

I98 FM has a vacancy for a Casual Journalist. Details

 
 
 
 
 
 

Recent Comments

 
 
 

This email address is being protected from spambots. You need JavaScript enabled to view it.

 
 
CompanyStock IDPriceChange
Southern Cross Media
SXL
1.35
2.27%
APN News & Media
APN
2.65
1.15%
Fairfax Media
FXJ
0.875
1.16%
Macquarie Radio
MRN
0.860
-2.27%
NZME
NZM
0.520
-1.89%
Pacific Star Network
PNW
0.265
0.00%
Oceania Capital
OCP
2.06
0.00%
Ten Network
TEN
1.00
1.52%
Seven West Media
SWM
0.705
1.44%
Nine Entertainment
NEC
1.01
2.02%
Prime Media
PRT
0.285
-1.72%

 
 
 

This email address is being protected from spambots. You need JavaScript enabled to view it.

 
 

Most Commented (All Time)