The network bosses talk Survey 1 in Sydney
With the results from Survey 1 to be released in just over 24 hours, The Australian have spoken to all 3 FM network programming bosses as well as Radio Today's Brad March and Dan Bradley about the first result of 2014, with their main focus on Sydney :-
Craig Bruce SCA |
“We’ll (2Day) go down on Tuesday. The results are going to be about the detail though.” “Our battle is absolutely with Nova, it’s not with KIIS.” Talking about Jules, Merrick & Sophie with Mel B: “(the show was) scratchy in week one, we’ll be honest, but I think it’s improved exponentially and found a good consistent rhythm. Our research says we’re in a reasonably good position for a new show." |
Duncan Campbell ARN |
“Tuesday is about getting a read on the markets around Australia and in particular how audiences have moved in both Sydney and Melbourne given the amount of change that has occurred." |
Paul Jackson Nova Entertainment |
He said the mass of changes “will bring a fair amount of confusion for the listener in the early days. There’s a good chance as well as through smooth improving that the Mix change will absolutely bring some churn.” |
Dan Bradley Kaizen Media / Radio Today |
“In Sydney, I’d be surprised if KIIS is not the leading FM station at breakfast. The Kyle & Jackie O show sounds the same as it always has, and it works. It will obviously be an ordinary result for 2Day, but not unexpected from their perspective.” |
Brad March Former Austereo CEO / Radio Today |
"(If Kyle & Jackie O) doesn’t make No 1 in this book I think they will in the next couple of surveys”. He also added: “there will possibly be an effect on ratings for smoothfm from disenfranchised Mix listeners (switching from KIIS).” |
We'll have the first survey results for 2014 on Radio Today as soon as they come out, tomorrow at 10am AEDT.