Radio Today

DMG goes 'Smooth'

The industry rumour-mill is in overdrive that DMG will be relaunching Sydney's 95.3 FM and Melbourne's 91.5 FM as 'Smooth 95.3' and "Smooth 91.5' within days.

The domain names smooth953.com.au and smooth915.com.au have both been registered by a third party, and are presently 'dark' awaiting the relaunch of the stations.

 

 

An insider at DMG has confirmed that staffing changes (here) over recent days are among the final adjustments prior to the stations being relaunched with their new identity, and that as yet there has been no official internal announcement from DMG management to staff.

This week saw the departure of a number of on-air staff from DMG in Melbourne and Sydney: announcer Anthony Maroon, and journalists Denee Savoia, Nikole Gunn, James Lake and Bree Roberts.

The new 'Smooth 95.3/91.5' format is likely to be broadly what the stations are presently airing, or in line with what the stations are currently airing on their evening 'Wind-Down' program. Either position, whilst slightly different in feel, would be best described as 'Variety AC' with a 40-54 female target.

Take your pick below, both are sample hours from 91.5 and 95.3 presently. The first hour, is the currently airing daytime format, and the second is an hour of the current evening 'Wind-Down' show. The new 'Smooth' brand appears certain to be one of these two options.

FORMAT 1    
     
Song Artist Era
     
Kiss on my list Hall & Oates 80s
All cried out Alison Moyet 80s
Wicked game Chris Isaak 90s
Come said the boy Mondo Rock 80s
Stuck with you Huey Lewis 80s
In the air tonight Phil Collins 80s
Everywhere Fleetwood Mac 80s
Love of the common people Paul Young 80s
When a man loves a woman Percy Sledge 60s
Dancing on the ceiling Lionel Richie 80s
Over you Roxy Music 70s
Don't let the sun go down on me Elton John/George Michael 90s

 

FORMAT 2    
     
Song Artist Era
     
Live to tell Madonna 80s
Year of the cat Al Stewart 70s
Against all odds Phil Collins 80s
It's different for girls Joe Jackson 80s
Best thing that ever happened to me Gladys Knight & the Pips 60s
She's gone Hall & Oates 70s
Every rose has it's thorn Poison 80s
My baby just cares for me Nina Simone 80s
Save a prayer Duran Duran 80s
Dream Weaver Gary Wright 70s
Joanna  Kool & the Gang 80s
New kid in town Eagles 70s
A different corner George Michael 80s
     

 

 

 

Published on Published on Friday, 27 April 2012 12:00



Anonymous (13:33pm 27 Apr 2012)
the music that they play during the 'Wind down' & on sunday mornings ('sunday brunch' show) has been sounding great over the last couple of months, and I think offers a genuine point of difference to what Gold and others play so let's hope that's the direction they take ... suggest they also give Andy Grace a permanent shift.

I fear whatever way they go unless they back it up with some marketing they'll struggle.
Anonymous (15:13pm 27 Apr 2012)
In a radio landscape where audiences in all demographics are turning to radio less and less for music alone, I can't see what this format will achieve? It doesn't sound like it'll be a base for huge shows creating killer content. DMG must be content with it be staying permanently in the background. I wish they'd fight to keep radio relevant! No doubt even more 'extensive' market research has lead them here...
Richard (15:28pm 27 Apr 2012)
Some of those 'eras' are clearly wrong in "format 2"
Anonymous (15:58pm 27 Apr 2012)
I've heard very different information from a very reliable source.. I've heard they have gone to great lengths to hide their true intentions by registering multiple domains and TM's to throw people off the scent. The word is they a actually taking the Koffee format onto analogue
matt bern (19:02pm 27 Apr 2012)
koffee on fm - great idea!
Chris Rieger (19:58pm 27 Apr 2012)
Format 2 pls but needs some 90's 00's thrown in. Songs the other FM's don't play. They should get some inspiration from Easy 93.1 Miami... http://tunein.com/radio/Easy-93-931-s22100/
John G (20:16pm 27 Apr 2012)
Koffee would be an awesome daytime station. Anything has got to be better than vega and that I'll informed mistake that was Classic Rock... DMG did a really bang up job with that one!
Andy Grace (21:24pm 27 Apr 2012)
Ha! You can't be serious about Andy Grace??? That guy's a joke! :)
talmikiff (7:51am 28 Apr 2012)
I listen to Smooth70s every week to listen to the re-broadcasts of Casey Kasems AT40 and enjoy their music very much.
Anonymous (7:55am 28 Apr 2012)
Didn't Mix try something like this once?? I seem to recall IT headed the same way as every other format DMG have tried on these frequencies.

Isn't it about time someone (anyone) in upper radio management (and getting paid the big bucks) actually showed some initiative and came up with something original??
Anonymous (9:30am 28 Apr 2012)
Coffee up the stick? Why else would you keep the valuable broadcast professional Camilla?
Brian (13:09pm 28 Apr 2012)
I think it's a good idea, and certainly a format that is not served at all well in Sydney and Melbourne. They should tweak the format a bit though and perhaps copy Breeze FM (Gold Coast & regional), which plays some new easy listening mixed in with the 70s, 80s and 90s. It shoulds great.

I hope they don't go with the Koffee format.. just my opinion, but I can't stand it, even for ten minutes.. it's like a Nora Jones torture sesssion.
Robert (18:11pm 28 Apr 2012)
I tune into Koffee on the internet here in NZ and tune into 91.5fm. Would be great if they put Koffee on as it is the best selection by far. 91.5 has been sounding great over the few weeks. At long last Melbourne will have a station worth tuning into while I'm overseas.
Glenn (20:16pm 28 Apr 2012)
Please DMG don't change anything on 95.3 from what you have now. For the first time in a very long time, I can stay listening to the one radio station ALL day, without getting board or going nuts with repetition, & wanting to turn off or find another station. I'm not the only one who feels this way either I've found, from talking with others.

I can't stand Koffee either, & if I wanted to listen to it, I'd tune in on my digital radio or stream it off the web.

I think you've finally nailed that missing format for 35 - 54 year olds. Just keep it the way it is, & when you launch it, promote the hell out of it. Don't let this one die, & don't change it if it doesn't rate huge numbers in the next few surveys, give it a chance to find it's legs.
Observing (10:10am 29 Apr 2012)
I think this one word sums it up, DMG.... "fail".
Anonymous (15:15pm 29 Apr 2012)
Who is your DMG insider? You will look pretty dumb if you are wrong.
Anonymous (10:19am 06 May 2012)
If they go with that 'wind-down' format - that's it for me and radio in Melbourne. 91.5FM's daytime format is currently the only station I can put on and leave on without going stir-crazy. The only thing that would make it better would be some similar music from the past ten years (even a smattering of new stuff in this vein would be great).

Even the name... 'Smooth 91.5' makes me feel like I've turned into my parent's generation (I'm 39). The 'Koffee' brand would be SOOO much better!
Anonymous (11:10am 09 May 2012)
Bye, bye 91.5. Was great last year with good music and especially Alice but has gone downhill badly this year. I'll be going elsewhere.
Anonymous (11:50am 22 May 2012)
This station lost it a long time ago.... really crap now....
Cate (21:09pm 28 Jun 2012)
I miss the old 95.3 SO much, especially my morning fix of Maroon's bright and happy commentary. Up until the change, I could listen to the station all day; but the minute the format changed I switched off. I am back to 101.7 WSFM to get a better mix of music than 'Smooth' will ever offer. What a bad move DMG. I won't be back.
Darren (8:46am 02 Aug 2012)
Snooze.Its so fricken boring.

 Post Anonymously 

   I am a real live breathing human person

ARN Brisbane has a role available for a Campaign Specialist. Details.

 

Nova 96.9 Sydney are looking for a Music Director. Details.

 

 

Universal Music Group are looking for a Head of Radio - Australian Artists based in Sydney.Details.

 

 

Mix 104.9 in Darwin has a vacancy for a Drive Announcer. Details.

 

Got a question? Got a suggestion?

Got a Story?

Email Blair anytime here.

 

Hope 103.2 Sydney are looking for On-Air Talent. Details.

 

Radio Release has a vacancy for a Release Coordinator based in Melbourne. Details.

 

Brendan Englebrecht is now the the Albury Content Director/Hub Operations Manager for SCA.

After 32 years at 2ST, Graham French is retiring from the newsroom at the station.

 

Simon Takla has joined Star FM Shepparton on breakfast with Stacey June. Simon was 2014 AFTRS graduat

 

Tricia Duffield has been appointed as News Director of Grant Broadcasters 2ST & Power FM.

Gill Stewart has resigned as General Manager of The Radio Bureau in New Zealand. 

Alison Donnellan has been appointed Assistant Content Director at SCA's Albury Hub.

 

Dylan Finch is joining the team at Super Radio Network's Gem FM and 2NZ both On-Air and in production role.

After 23 years with the ABC, Colin Denovan is leaving after taking a redundancy

 

“Dangerous” Dave Williams is moving to be anchor of The Rush Hour with James Brayshaw & Billy Brownless on Triple M Melbourne. 

Max Dudley is leaving hit107 Adelaide as EP of the Amos & Dani show. From March 2, he will be in Sydney as Producer of The Grill Team on Triple M.

Adelaide Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. UFC Fight Night - Miocic Vs Hunt Zuffa, LLC
4. Ford Ford Motor Company Of Australia Ltd
5. HQ Complex Newmarket Hotel

Brisbane Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. Australian 4x4 & Marine Expo Explore Australia Exhibitions Pty Ltd
5. Seasons Private Aged Care Seasons Care Group

Central Coast Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. beyondblue Anxiety & Depression Awareness (ADA) Beyond Blue Ltd
4. Ettalong Diggers Ettalong Diggers
5. Lizotte's Restaurant Lizotte's Pty Ltd

Gold Coast Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Domayne Harvey Norman Holdings Ltd
3. Inspirations Paint Inspirations Paint Store (Holdings) Ltd
4. Surf Dive 'N' Ski (SDS) General Pants Group (GPG)
5. Home Solution Metricon Homes Pty Ltd

Melbourne Advertisers

1. National Tiles National Tiles Co Pty Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Coles Coles Group Ltd (Wesfarmers Ltd)
4. The Royal Melbourne Hospital Home Lottery The Royal Melbourne Hospital Foundation
5. Ford Ford Motor Company Of Australia Ltd

Newcastle Advertisers

1. Domayne Harvey Norman Holdings Ltd
2. Harvey Norman Harvey Norman Holdings Ltd
3. Joyce Mayne Harvey Norman Holdings Ltd
4. Finance Ezi Finance Ezi Pty Ltd
5. Schnitzel Boss Schnitzel Boss

Perth Advertisers

1. Coles Coles Group Ltd (Wesfarmers Ltd)
2. Harvey Norman Harvey Norman Holdings Ltd
3. Telstra Thanks Telstra Corporation Ltd
4. Ford Ford Motor Company Of Australia Ltd
5. Pool Spa & Outdoor Living Expo Swimming Pool & Spa Association Of WA, Inc

Sydney Advertisers

1. Harvey Norman Harvey Norman Holdings Ltd
2. Coles Coles Group Ltd (Wesfarmers Ltd)
3. Brydens Brydens
4. Masterton Homes Masterton Homes Pty Ltd
5. Ford Ford Motor Company Of Australia Ltd

 

Canberra Ratings

1 104.7 17.3 (17.5) SCA
2 Mix 106.3 16.8 (15.9) SCA
3 ABC666 16.4 (15.6) ABC
4 triple j 10.0 (10.3) ABC
5 Classic FM 8.2 (10.2) ABC
6 Radio National 7.6 (6.9) ABC
7 2CC 7.0 (6.6) Capital
  • 10+ overall share Mon-Sun, Survey 2/2014
  • GFK

Gold Coast Ratings

1 Gold FM 14.3 (15.0)* SCA
2 Hot Tomato 14.1 (13.9)* HT
3 Sea FM 9.5 (8.8)* SCA
4 triple j 9.4 (7.6)* ABC
5 ABC 91.7 FM 6.7 (6.6)* ABC
6 ABC612 3.3 (4.2)* ABC
7 ABC FM 2.9 (2.2)* ABC
  • 10+ Overall Share Mon-Sun, Survey 3/2014
  • * previous survey

 

Brisbane Ratings

1 Nova 106.9 13.5 12.9) NovaEnt
2 97.3FM 12.3 (13.0) ARN
3 B105 9.7 (9.0) SCA
4 Triple M 8.8 (8.7) SCA
5 triple j 9.0 (8.0) ABC
6 ABC612 8.5 (9,4) ABC
7 4KQ 7.1 (7.5) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Perth Ratings

1 Mix 94.5 13.8 (14.5) SCA
2 Nova 93.7 12.6 (13.5) NovaEnt
3 triple j 11.0 (10.4) ABC
4 96FM 10.2 (9.4) Fairfax
5 ABC720 9.6 (9.6) ABC
6 92.9 8.2 (8.4) SCA
7 6PR 7.3 (8.5) Fairfax
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)

Auckland Ratings

1 Newstalk ZB 13.4 (13.0) TRN
2 Coast  9.6 (8.1) TRN
3 The Edge 7.8 (6.0) Mediaworks
4 The Breeze 7.0 (6.5) Mediaworks
5 Classic Hits 6.7 (5.9) TRN
6 ZM 5.9 (5.6) TRN
7 Mai FM 5.2 (4.3) TRN
  • 10+ share, Survey 1/2014

Christchurch Ratings

1 Newstalk ZB 17.0 (16.1) TRN
2 More FM 10.7 (11.8) Mediaworks
3 The Breeze 10.2 (8.8) Mediaworks
4 The Rock 9.0 (10.3) Mediaworks
5 The Edge 6.9 (6.5) Mediaworks
6 The Sound 6.0 (6.4) Mediaworks
7 Classic Hits 5.7 (5.7) TRN
  • 10+ share, Survey 1/2014

Wellington Ratings

1 NewstalkZB 15.3 (10.5) TRN
2 The Breeze 13.7 (14.6) Mediaworks
3 ZM 11.3 (12.4) TRN
4 The Sound 7.5 (7.1) Mediaworks
5 The Rock 7.4 (8.3) Mediaworks
6 The Edge 6.6 (8.3) Mediaworks
7 Coast 5.7 (4.6) TRN
  • 10+ share, Survey 1/2014

Newcastle Ratings

1 KOFM 15.3 (15.3)* SCA
2 ABC1233 11.9 (11.1)* ABC
3 NXFM 11.6 (9.7)* SCA
4 New FM 10.0 (9.3)* BOG
5 triple j 9.9 (10.8)* ABC
6 2HD 9.8 (10.3)* BOG
7 Classic FM 3.9 (4.7)* ABC
  • 10+ Overall Share Mon-Sun, GfK Survey 3/2014

 

Adelaide Ratings

1 Mix 102.3 15.5 (14.6) ARN
2 FIVEaa 11.4 11.2) NovaEnt
3 Nova 91.9 11.2 (11.8) NovaEnt
4 ABC891 10.0 (11.3) ABC
6 hit107 8.1 (8.3) SCA
7 Cruise 1323 8.1 (7.6) ARN
  • 10+ share Mon-Sun, Survey 8/2014 (GfK)
  • hit107 on-air Oct 20, was SAFM

Wollongong Ratings

1 I98 23.8 (28.5) WIN
2 Wave FM 16.0 (17.3) GRANT
         
  • 10+ Overall Share Mon-Sun, Survey 1/2014
  • IRIS Research

Central Coast Ratings

1 Sea FM 17.7 (12.4) SCA
2 2GO FM 13.2 (17.5) SCA
3 Star 104.5 11.4 (14.3) NovaEnt
4 ABC 92.5 10.7 (9.9) ABC
5 2GB 9.8 (8.9) MRN
6 Triple J 5.8 (5.2) ABC
7 WSFM 2.8 (0.7) ARN
  • 10+ overall share Mon-Sun, Survey 1/2012
  • Nielsen Media Research

Albury Ratings

1 Star FM 22.9* (22.7)** SCA
2 The River 20.7* (27.0)** SCA
3 2AY 16.6* (11.9)** ACE
4 ABC Local Radio 14.0* (11.2)** ABC
5 Triple J 9.9* (4.2)** ABC
6 Radio National 2.2* (1.6)** ABC
  • 10+ overall share Mon-Sun, Survey 1/2014
  • * Xtra Research/ ** Nielsen 

Company Stock ID Price Change
Southern Cross Media
SXL
1.05
-3.67%
Fairfax Media Group
FXJ
0.950
-1.55%
Macquarie Radio Network
MRN
0.960
0.00%
Pacific Star Network
PNW
0.350
0.00%
APN News & Media
APN
0.967
0.21%
Oceania Capital
OCP
1.25
0.00%
Ten Network
TEN
0.235
-2.08%
Seven West Media
SWM
1.57
-0.79%
Seven Group Holdings
SVW
7.45
0.13%
Nine Entertainment
NEC
2.08
1.07%
Prime Media Group
PRT
0.865
0.58%