Australians win silver at Radio Lions in Cannes

Australians have picked up three silver awards at the Radio Lions in Cannes.

Clemenger BBDO was awarded for its Mars M&Ms campaign; Saatchi & Saatchi’s for its Capi Sparkling water campaign; and Leo Burnett, Sydney for the radio component for Samsung’s S:Drive safe driving activity.

Leo Burnett Creative Director Vince Lagana told AdNews: “I think we [the Australian industry] are getting better at it and trying different things. I was impressed with the quality of work from this year and how it really stood up to the rest of the world – there’s a couple of silver winners in there.

“I think [radio] is maybe not as glamorous as some of the other mediums, but there’s an opportunity in radio to talk to people, and something like Lucozade has the power to get people talking and getting people talking about radio ad isn’t easy because it isn’t a TV ad.”

The Radio Lions’ Grand Prix went to a South African campaign for Lucozade from Ogilvy & Mather Johannesburg.