Hamish & Andy’s Return: See the TVC

Southern Cross Austereo is ramping up their marketing for the return of Hamish & Andy.  From Sunday they kick start their multi-platform campaign on TV, transit, digital, online and social. You can see their Sydney TVC below.

When we spoke to SCA Head of Content Craig Bruce, we asked how hard they we going to push, Craig said:  “Very hard, across all platforms. The thing for us is we don’t have to explain the show to anyone, they already know who Hamish & Andy are. They know what they are going to get with the show. We just have to tell people where to find them.”

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SCA teamed up with Hamish & Andy, Fabric Films and The Post Lounge to execute the launch campaign TVC.

On the marketing push SCA, Head of Marketing and Communications, Nikki Clarkson said: “This new campaign launches Hamish & Andy back into national drive around the country in a big way. We have a multi-tiered campaign with a strong focus on creating awareness for their return to drive and further engagement through mobile and digital.”

The outdoor posters are Shazamable – allowing users to Shazam the adshel posters to discover more content.