Who could 2DayFM install in Breakfast to rattle KIIS FM?
With Southern Cross Austereo (SCA) confirming it will soon move to a talent-led Breakfast show in Sydney, how is FM market-leader KIIS feeling?
Could 2DayFM return to its glory days and finally recover from Kyle & Jackie O defecting to Australian Radio Network (ARN)?
“Well, the short answer is probably no,” said ARN’s content director Duncan Campbell after yesterday’s radio ratings release.
There’s no one, he said, that SCA’s chief content officer Dave Cameron could appoint, who could topple the K&J Show.
“That probably might come across as a bit arrogant,” Campbell conceded, “but I think the strength of Kyle & Jackie O is just phenomenal. I mean, they didn’t lose any share at all over the last six months or since Survey 2. They’re the second-most-listened-to Breakfast show in the country behind 3AW [in Melbourne], and AW’s numbers is a one-off if you like.
“So the strength is there, the content is just incredibly consistent – so the short answer is no, I don’t [worry about it].”
For his part, Cameron is apparently equally as unrattled, and said he is just running his own race, staying away from the rumour mill, and doing things to his own timeline.
“I don’t do rumour mills,” he said. “You should know me by now. I don’t look at them…
“I don’t participate, nor do I look at those rumour mills, nor do I involve myself in them.”
He did concede it had been “an adverse set of results” for SCA across Melbourne and Sydney, but insisted this wouldn’t change his plans.
“At the right time, there’ll be an opportunity to return to the talent-led Breakfast show. That opportunity is not going to raise itself in a conversation with you today. It will probably be first with my staff and our teams, and then we’ll take a step-by-step process to be able to deliver a different product and the right product.”
A number of names have been doing the rounds in recent weeks as potential hosts of the program, but Cameron would not be drawn on any of them.
For all the slips, spills and spin from the Survey 6 results – and more info on the 2DayFM Breakfast shake-up – listen to the special edition Radio Today Tonight podcast.