ACE Radio Network revives 3MP with easy listening format
3MP is back in Victoria, with new owners ACE Radio Network reviving the station in Melbourne and the Mornington Peninsula.
The station will re-launch at 6pm tonight (Friday, July 3) on the 1377 AM frequency, with ACE declaring that it will concentrate on the Mornington Peninsula, the heartland of the station’s broadcast area.
3MP will have an “Easy Music” format, and the station will also be available on DAB+ all across Melbourne, as well as on iHeartRadio and CRA’s RadioApp.
ACE Radio Network acquired the license from SEN, who previously ran horse racing station SEN Track on the frequency. It now moves to 1593AM.
“Our staff have been working day and night to get the station ready and we are proud of the product they have created,” said ACE Radio CEO Mark Taylor.
“I have been listening to the test program for a week and can’t turn it off!”
3MP first launched in 1976 with the ‘MP’ call sign standing for Mornington Peninsula.
ACE Radio’s Emily Canning will be the first announcer, kicking things off at 6pm tonight and leading into the first weekend of broadcasting.
From next Monday, John Vertigan and Julie Strini will host The Easy Breakfast. The full new 3MP Weekday Lineup is as follows:
- 5.30 am – 9 am – The Easy Breakfast with Jon and Julie
- 9 am – 3 pm – Emily Canning
- 3 pm – 9 pm – Cathy Jubb
- 9 pm – 1 am – Dave Drinkell
- 1 am – 5.30 am – Easy music overnight