ARN completes sale of sports publication The Roar

Assistant Editor
ARN
ARN COO Michael Harvey

Australian Radio Network has announced the sale of sports publication The Roar to sports media platform AthletesVoice.

The sale comes less than a year after ARN finalised the integration of The Roar’s former publisher Conversant Media, having purchased the company back in 2016.

Upon the completed integration, ARN ceased publication two websites; Lost At E Minor and Techly.

At the time CEO Ciaran Davis said the radio network would be able to leverage The Roar’s content across ARN’s broader assets.

Now after 10 months, The Roar has now been sold, with AthletesVoice to take control from December 31.

ARN COO Michael Harvey said the sale was made so ARN could focus on audio and the decision was made as a result of a strategic review.

“ARN is focusing on Defining Audio in Australia and as part of a recent strategic review, the opportunity arose to align The Roar, an iconic, trusted and vibrant brand in Australia with AthletesVoice, which has fast become the most valued, trusted and awarded source of athlete content,” said Harvey.

“Together they represent the most unique, engaging and trusted sports content proposition in Australia. We look forward to the ongoing success of The Roar as it becomes part of AthletesVoice.”

AthletesVoice CEO Kerry McCabe said the acquisition “makes sense” and will allow the company to better serve both athletes and sports lovers.

“Over the past two-years we’ve built a platform that successfully brings athletes and brands together to win & off the pitch,” she said.

“We are proud of the voice we have given to athletes, helping them to realise their individual potential as a powerful media and marketing channel.

“It now makes sense to add Australia’s unique fan platform to our commercial offering in order to fully represent and serve both athletes and sports lovers – the two most valuable assets in sport.”

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Koshie
11 Dec 2019 - 11:33 am

Smart move…. while the other networks are making staff redundant, ARN divest in a non-core asset and get a quick cash injection to the bottom line.

Koshie 2.0
11 Dec 2019 - 2:41 pm

If radio is struggling shouldn’t you keep diversifying instead of simply selling stuff for short term cash? The Roar was a great product and ARN simply had no idea what to do with it.

For all the self congratulating radio does in terms of creativity and innovation, the last week really shows just how badly the Australian radio industry missed the digital boat.

Cash Cow
11 Dec 2019 - 5:51 pm

The Roar is a great digital product but not aligned to a digital audio strategy. I personally think the digital boat hasn’t been missed, it just needed to be re-focussed on what radio does best … Audio.

OhhhNova
11 Dec 2019 - 8:26 pm

Smoke and mirrors here. The reason the sale price isn’t revealed is the Roar website was a cash making disaster. They thought they could turn it into something, but the clicks weren’t there. Just in case you’re not reading between the lines, it sold at a loss.

Scott
14 Dec 2019 - 12:07 am

Is there indication of the price paid?

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