ARN completes sale of sports publication The Roar
Australian Radio Network has announced the sale of sports publication The Roar to sports media platform AthletesVoice.
The sale comes less than a year after ARN finalised the integration of The Roar’s former publisher Conversant Media, having purchased the company back in 2016.
Upon the completed integration, ARN ceased publication two websites; Lost At E Minor and Techly.
At the time CEO Ciaran Davis said the radio network would be able to leverage The Roar’s content across ARN’s broader assets.
Now after 10 months, The Roar has now been sold, with AthletesVoice to take control from December 31.
ARN COO Michael Harvey said the sale was made so ARN could focus on audio and the decision was made as a result of a strategic review.
“ARN is focusing on Defining Audio in Australia and as part of a recent strategic review, the opportunity arose to align The Roar, an iconic, trusted and vibrant brand in Australia with AthletesVoice, which has fast become the most valued, trusted and awarded source of athlete content,” said Harvey.
“Together they represent the most unique, engaging and trusted sports content proposition in Australia. We look forward to the ongoing success of The Roar as it becomes part of AthletesVoice.”
AthletesVoice CEO Kerry McCabe said the acquisition “makes sense” and will allow the company to better serve both athletes and sports lovers.
“Over the past two-years we’ve built a platform that successfully brings athletes and brands together to win & off the pitch,” she said.
“We are proud of the voice we have given to athletes, helping them to realise their individual potential as a powerful media and marketing channel.
“It now makes sense to add Australia’s unique fan platform to our commercial offering in order to fully represent and serve both athletes and sports lovers – the two most valuable assets in sport.”