Newscorp tops new all-Aussie category on Podcast Ranker
The latest Australian Podcast Ranker, released today, will include a new All-Australian Top 100 category in addition to the main Top 100.
Last month, the Top 100 expanded to include popular US titles from Australian Radio Network’s iHeartPodcast Network Australia and Stitcher.
Commercial Radio Australia made the change “to better reflect the diverse interests and podcast listening habits” in Australia.
In order to be included in the All-Australian Top 100, podcasts from participating publishers must be commissioned by an Australian publisher.
The first podcast to debut on the new ranker is From The Newsroom by Newscorp.
CRA chief executive officer Joan Warner welcomed the All-Australian Top 100 category as another important evolution in reporting on podcasting in the Australian market.
“The release of an All-Australian Top 100 category is a way to further highlight locally-created content and the increasing level of investment that local publishers are putting into local productions and content,” she said.
“It’s also pleasing to see continued growth in podcasting listening, with total downloads for the ‘Top 100’ up 18% over the previous month.”
iHeartPodcast Stuff You Should Know (SYSK) remains #1 on the Top 100.
The Australian Podcast Ranker is an industry initiative and is published by Triton Digital in accordance with IAB Tech Lab’s Podcast Measurement Guidelines.
It reports on the most downloaded podcasts amongst participating publishers.
Podcasts in the main Top 100 ranker accounted for 19.1 million downloads over the four-week period from February 17 to March 15, 2020, up from the 16.2m downloads recorded in the four-week period from January 20 to February 16, 2020.