The Australian Radio Network is no more, as company rebrands to just ‘ARN’

Editor & Content Director

It’s farewell ‘The Australian Radio Network’, hello ‘ARN’.

The company has officially ditched ‘radio’ from its name, in a move which it said comes after a holistic review of the audio landscape, its own brand proposition and the culture of the organisation.

The company’s ‘Defining Audio’ proposition will carry over, however the logo has changed. And ARN said quality connections and audio will be at the heart of everything it does.

The Defining Audio proposition was first released to market in 2019, however ARN said it has now evolved and amplified, offering “deeper-quality connections and dynamic innovations to fuel stronger conversations that hit the right audience, with the right message, every time”.

ARN said its Audiosphere provided audio entertainment, experiential connections, audio messaging, dynamic creative and campaign amplification to advertisers.

ARN’s CEO, Ciaran Davis, said the network was firmly on the front foot when it comes to the future of audio.

“As the holder of Australia’s most established and complete digital audio platform, iHeartRadio, which delivers radio, music and podcasts all in one place, ARN has been Defining Audio for years now. Today’s announcement demonstrates how we’re continuing to invest and innovate to create the future of audio right here and now; delivering more content for our listeners and deeper insights for our clients. From providing one to one addressability across digital platforms to dynamically created and served advertising across linear radio, we’re proud to be providing scaleable, measurable solutions to clients in an era of intense ROI accountability,” he said.

The ARN Audiosphere 

Chief strategy and connections officer, Lauren Joyce, said the ARN Audiosphere is now a beacon for simple audio solutions in an increasingly complex category.

“As our business continues to innovate to reinforce the Defining Audio proposition, it makes sense to highlight the fuel behind that proposition through our campaign; Connections that Count. Quality connection is what moves people and it’s why listeners and brands choose ARN – our commitment to build meaningful – and measurable – moments in audio should give clients and listeners alike, great confidence in our business.”

Part of ARN’s marketing collateral for the new brand

Kyle Sandilands also made an appearance in the press release announcing the change, noting his suggestions for the rebrand were not taken on board.

“It’s true, we’re not like the other audio businesses out there, we’re the market leaders. But I must say, when the execs asked me what I thought about the ARN rebrand I told them they should rename it King Kyle and be done with it. No idea why that didn’t fly,” he said.

ARN will continue to house the KIIS, Pure Gold and The Edge radio networks, as well as offering local and international radio, music and content via the iHeartRadio digital platform.

Comment Form

Your email address will not be published.

Recent comments (4)
Post new comment
ah, ok
2 Aug 2021 - 9:21 am

What a bizarre change.
Why keep the “R” in the name at all?
Can just imagine the execs sitting in a room brainstorming the name like some scene out of Utopia.

James
2 Aug 2021 - 11:26 am

Wouldn’t it have made more sense to rebrand as HT&E?

Rob Sutton
2 Aug 2021 - 12:25 pm

Speaking of audio apps, does anyone know if 15 million people have downloaded the LISTNER app yet?

I still dont know 15 people who’ve got it

James
3 Aug 2021 - 12:55 pm

@Rob Sutton

None of my friends/family have downloaded it yet.

However as a lonely orphan, I prefer iHeartRadio for my podcasts and radio, it even includes ABC podcasts & stations so I don’t have to download the ABC Listen app alongside iHeartRadio

Listnr is a hunk of doodoo mainly because it’s restricted to exclusively SCA content. When a mobile device has only 64gb available for use, you’re essentially competing for a share of the hard drive, and in its current form I don’t feel like Listnr stacks up against iHeart as a platform where I can justify having both apps installed with 3GB of podcasts downloaded, in addition to Apple Music with 4gb of songs downloaded to my device.

Jobs

See all